Pender Harbour and Area Residents Association

### Context Profile for Pender Harbour and Area Residents Association (PHARA)

#### 1. Organization Mission & Cause
PHARA, previously known as the Pender Harbour Advisory Council (PHAC), is dedicated to enhancing the vitality of the Pender Harbour and Egmont communities in British Columbia. Their mission is to support these areas as excellent places to live, work, and play for both residents and visitors. The organization serves as a platform for residents to identify and address community concerns effectively. Key projects include environmental initiatives like the Ocean Cleanup and the management of derelict vessels, as well as community development efforts such as the Pender Harbour Dock Management Plan.

#### 2. Type of Activities
PHARA engages in a variety of community-focused activities, including:
- **Environmental Projects:** Ocean Cleanup, derelict vessel removal, and cleaning local waters.
- **Community Development:** Dock Management Plan revisions, beach access signage, and architectural planning for Madeira Park.
- **Events:** Annual trash bash and community volunteer awards.
- **Membership Engagement:** Regular newsletters to keep members informed about ongoing activities and initiatives.

#### 3. Tone of Voice
The tone of PHARA's communications is friendly, community-oriented, and informative. The language used is straightforward and accessible, aiming to foster a sense of belonging and encourage community involvement. The organization emphasizes collaboration and invites input from residents on various projects.

#### 4. Emoji Usage
The website and communications do not prominently feature emojis. The tone remains professional and straightforward, focusing on clear communication rather than informal or playful elements.

#### 5. Key Facts
- **Founding Info:** PHARA was established in 2013, evolving from the Pender Harbour Advisory Council.
- **Scale:** The organization serves the residents of Pender Harbour and Egmont, covering a broad geographical area on the Sunshine Coast of BC.
- **Membership Fee:** $30.00 per family per year.
- **Impact Metrics:** Active involvement in multiple community projects, with a focus on environmental sustainability and community engagement.
- **Volunteer Info:** PHARA is a volunteer-driven organization, encouraging community members to participate in various initiatives and committees.

#### 6. Writing Guidelines
- **Style:** Use clear, concise language that is accessible to a broad audience. Avoid jargon and overly technical terms.
- **Structure:** Organize content with headings and bullet points for easy readability. Highlight key initiatives and community projects.
- **Engagement:** Encourage community involvement by inviting feedback and suggestions on projects. Use inclusive language to foster a sense of belonging.
- **Consistency:** Maintain a friendly and informative tone throughout all communications, ensuring that the message aligns with the organization's mission and values.

This context profile should serve as a foundational guide for generating personalized and relevant content for PHARA, aligning with their mission and community-focused approach.

Pender Harbour and Area Residents Association

PHARA Annual Membership (archived)