Parkdale Community Food Bank

### Context Profile for Parkdale Community Food Bank

1. **Organization Mission & Cause:**
   - **Mission Statement:** Parkdale Community Food Bank (PCFB) is dedicated to creating a hunger-free community by providing barrier-free access to diverse food options. They believe that joy is fundamental to nourishment and strive to ensure that everyone who walks through their doors has a place at the table.
   - **Cause:** The organization addresses food insecurity in Toronto, where 1 in 4 people are affected. Their work emphasizes community support and collaboration to uplift those in need.

2. **Type of Activities:**
   - **Events:** 
     - "Music for Food" concert featuring musicians from The Glenn Gould School, aimed at raising funds and awareness for food insecurity.
     - Celebratory events for their new home at 5 Brock Avenue, fostering community engagement.
   - **Fundraising Campaigns:** 
     - Ticketing by donation for events, with all proceeds going directly to the food bank.
     - Regular community outreach and awareness campaigns to highlight food insecurity issues.
   - **Community Programs:** 
     - Distribution of food to individuals and families in need, ensuring accessibility and dignity in food assistance.

3. **Tone of Voice:**
   - The tone of the website and communications is **friendly, inspiring, and community-oriented**. It emphasizes collaboration and compassion, using inclusive language that invites community participation. The urgency of the food insecurity issue is balanced with a hopeful and uplifting message.

4. **Emoji Usage:**
   - The organization uses emojis sparingly but effectively in their email communications, such as the location pin emoji (📍) in event reminders. This adds a friendly touch without overwhelming the message.

5. **Key Facts:**
   - **Founding Info:** Specific founding details were not found on the website, but the organization has established itself as a key player in addressing food insecurity in the Parkdale community.
   - **Scale:** The organization operates multiple forms of outreach and fundraising campaigns, indicating a robust community presence.
   - **Impact Metrics:** While specific metrics were not detailed, the emphasis on 1 in 4 people affected by food insecurity highlights the significant need they address.
   - **Volunteer Info:** The website encourages community involvement, suggesting opportunities for volunteers to assist in various capacities, although specific details were not provided.

6. **Writing Guidelines:**
   - **Style:** Use an inclusive and warm tone that reflects the community-oriented mission. Aim for clarity and accessibility in language to ensure messages resonate with a diverse audience.
   - **Structure:** Keep communications concise but informative, using headings and bullet points where appropriate to enhance readability.
   - **Call to Action:** Encourage community participation and donations, emphasizing the impact of contributions on local food security.
   - **Personalization:** Use recipient names in communications to foster a sense of connection and appreciation.

This context profile should serve as a foundational guide for generating personalized and effective content for the Parkdale Community Food Bank, aligning with their mission, tone, and community-focused activities.

One ticket to the PCFB x Haunted Walk Halloween Ghost Walk

General Admission

The event will occur on October 23rd 2022 from 5:30 pm - 7:00 pm. 100% of ticket sales support the Parkdale Community Food Bank. <span style="color:rgb(0, 0, 0);font-family:Roboto;font-size:14px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;white-space:normal;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial;float:none;display:inline !important;box-sizing:inherit">Ghosts, graveyards, hangings, and haunts. Hear some of the most spine-tingling ghost stories from the earliest days of the city, including haunted theatres, unsolved mysteries, and the terrifying encounters at Mackenzie House. You will never look at the city the same again! This outdoor tour departs from the courtyard in front of the Hockey Hall of Fame. <span style="color:rgb(0, 0, 0);font-family:Roboto;font-size:14px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;white-space:normal;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial;float:none;display:inline !important;box-sizing:inherit">Please ensure to show your ticket email upon arrival. Your ticket can be printed or displayed on your phone.

Hi <span contenteditable="false" data-custom-variable="{{firstname}}" style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">First name <span contenteditable="false" data-custom-variable="{{lastname}}" style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">Last name, Thank you for your generous support of the Parkdale Community Food Bank! 100% of the sale of your ticket to the PCFB x Haunted Walk of Toronto will go to supporting barrier-free access to food in our community. ⌚️   On Sunday, October 23, 2022 At 05:30 p.m you will be meeting the story teller and the rest of the group outside the Hockey Hall of Fame (30 Young St) the walk will last for approximately 75 minutes and end at the Mackenzie House Museum. As a reminder, you must also show your ticket, attached to this email, upon the start of the walk. BOO! See you soon! The Parkdale Community Food Bank Teaminfo@pcfb.ca416 532 2375

The event will occur on October 23rd 2022 from 5:30 pm - 7:00 pm. 100% of ticket sales support the Parkdale Community Food Bank. Ghosts, graveyards, hangings, and haunts. Hear some of the most spine-tingling ghost stories from the earliest days of the city, including haunted theatres, unsolved mysteries, and the terrifying encounters at Mackenzie House. You will never look at the city the same again! This outdoor tour departs from the courtyard in front of the Hockey Hall of Fame. Please ensure to show your ticket email upon arrival. Your ticket can be printed or displayed on your phone.

Parkdale Community Food Bank

Add a donation for Parkdale Community Food Bank

Haunted Walk of Toronto Ghost Tour in Support of the Parkdale Community Food Bank

10 Front St W

General Admission

$24.99