CENTRAL ALBERTA OUTREACH SOCIETY

### Context Profile for Central Alberta Outreach Society

#### 1. Organization Mission & Cause
The Central Alberta Outreach Society, also known as The Outreach Centre, is dedicated to supporting individuals and families facing challenges related to domestic violence, mental health, self-sufficiency, and housing stability. Their mission is to empower individuals through various support services, fostering resilience and promoting community well-being. The organization aims to create a safe and supportive environment where individuals can access the resources they need to improve their lives.

#### 2. Type of Activities
The Outreach Centre engages in a variety of activities, including:
- **Fundraising Events**: Notably, the Lip Sync Battle, which involves community members competing to raise funds for the organization. This event emphasizes community involvement and support.
- **Community Programs**: They offer programs focused on domestic violence support, mental health services, self-sufficiency initiatives, and housing stability assistance.
- **Awareness Campaigns**: The organization runs campaigns to raise awareness about the issues they address and to encourage community engagement and support.

#### 3. Tone of Voice
The tone of voice used by The Outreach Centre is:
- **Friendly and Approachable**: The language is warm and inviting, making it easy for individuals to connect with the organization.
- **Inspiring and Supportive**: Communications often emphasize empowerment and community support, encouraging individuals to participate and contribute.
- **Professional yet Casual**: While the organization maintains professionalism, the language is accessible and relatable, making it suitable for a broad audience.

#### 4. Emoji Usage
The Central Alberta Outreach Society does not prominently use emojis in their communications. Their content tends to focus on clear, straightforward language without the embellishment of emojis, maintaining a professional appearance.

#### 5. Key Facts
- **Founding Information**: Specific founding details were not available on the website but the organization has been active in the community for several years.
- **Scale**: The organization has a total of 186 forms and has conducted 5 email campaigns, indicating a structured approach to outreach and engagement.
- **Impact Metrics**: The Lip Sync Battle raised over $200,000 last year, showcasing the community's support and the organization's effectiveness in fundraising.
- **Volunteer Information**: While specific volunteer metrics were not detailed, the organization likely relies on community volunteers for events and programs, as indicated by their community-focused activities.

#### 6. Writing Guidelines
Based on existing content patterns, the following writing guidelines should be observed:
- **Use Clear and Simple Language**: Avoid jargon and complex terms to ensure messages are easily understood by a diverse audience.
- **Incorporate Personalization**: Use recipient names in communications to create a more personal connection (as seen in email campaigns).
- **Emphasize Community and Support**: Highlight the importance of community involvement and the impact of contributions on individuals’ lives.
- **Maintain a Positive and Encouraging Tone**: Focus on uplifting language that inspires action and support for the organization's mission.

This context profile serves as a foundational guide for generating personalized and effective content for the Central Alberta Outreach Society, ensuring alignment with their mission and communication style.

Starlise Waschuk (upper area seating) - TABLE FOR 4

Hi <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip " fr-original-style style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);padding:1px 8px;font-size:11px;line-height:16px;display:inline-block;margin:0px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">First name , Thank you for buying tickets to this years Lip Sync Battle. We look forward to an amazing show and seeing you at Bo's Bar and Stage.  Expect an email update a week or so ahead of the event with any details you will need. If you would like to contribute further or learn about other events please contact: Dustin Mooredustin@caoutreach.ca

CENTRAL ALBERTA OUTREACH SOCIETY

2024 LIPSYNC BATTLE - Starlise Waschuk - December 12 Show

2310 50 Ave

Starlise Waschuk (upper area seating) - TABLE FOR 4

$75