Atira Women's Resource Society

### Context Profile for Atira Women's Resource Society

#### 1. Organization Mission & Cause
Atira Women's Resource Society is dedicated to supporting women and gender-diverse individuals who have experienced violence and trauma. Their mission is to provide safe housing, support services, and advocacy to empower these individuals and promote social justice. They focus on creating inclusive environments that recognize the unique needs of trans, gender-diverse, and two-spirit individuals, aiming to foster healing and resilience.

#### 2. Type of Activities
Atira engages in various activities, including:
- **Housing Projects**: Providing safe and supportive housing for women and gender-diverse individuals.
- **Fundraising Events**: Organizing events like the "Authentic Courage Gala" to raise funds for housing projects and community support.
- **Community Programs**: Offering programs that provide resources, education, and advocacy for their clients.
- **Workshops and Training**: Conducting workshops aimed at empowering women and providing them with skills and knowledge.

#### 3. Tone of Voice
The tone of voice used by Atira is:
- **Friendly and Supportive**: The language is warm and inviting, making individuals feel welcomed and valued.
- **Inspiring and Empowering**: Communications often emphasize empowerment, resilience, and community support.
- **Professional**: While friendly, the organization maintains a level of professionalism that reflects its commitment to serious social issues.

#### 4. Emoji Usage
Atira uses emojis sparingly in their communications. They incorporate emojis like 📅 (calendar) and 📍 (location) in email reminders to add a visual element and enhance engagement. The usage is appropriate and aligns with their friendly tone, making the content more relatable without overwhelming the message.

#### 5. Key Facts
- **Founding Info**: Atira Women's Resource Society was established to address the needs of women and gender-diverse individuals facing violence and trauma.
- **Scale**: The organization operates multiple housing projects and community programs across British Columbia.
- **Impact Metrics**: Specific metrics are not detailed on the website, but the organization emphasizes the importance of providing safe housing and support services.
- **Volunteer Info**: Atira encourages community involvement and offers opportunities for volunteers to contribute to their mission.

#### 6. Writing Guidelines
- **Personalization**: Use the recipient's name where possible to create a more personal connection.
- **Clarity and Brevity**: Keep messages clear and concise, ensuring that the main points are easily understood.
- **Empathy and Support**: Language should reflect understanding and compassion, particularly when discussing sensitive topics.
- **Call to Action**: Include clear calls to action, encouraging participation in events or support for their initiatives.
- **Visual Elements**: Incorporate emojis and formatting to enhance readability and engagement, but use them judiciously.

This context profile serves as a guide for creating tailored content that resonates with Atira Women's Resource Society's mission, values, and audience.

Silver Sponsor

Headline Sponsor

We invite you to become a sponsor for this meaningful event. By sponsoring the Authentic Courage Gala, your business will not only gain visibility among a diverse and engaged audience but also demonstrate a commitment to social responsibility and community support. Your sponsorship will help us continue our vital work.

Hi <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip" fr-original-style style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);padding:1px 8px;font-size:11px;line-height:16px;display:inline-block;margin:0px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">First name , Thank you from the bottom of our hearts for registering for our event and supporting our cause. This registration greatly helps our mission. If you would like to contribute further, contact us to become a volunteer, or talk to your friends about our cause! Atira Women's Resource Societydonations@atira.bc.ca

We invite you to become a sponsor for this meaningful event. By sponsoring the Authentic Courage Gala, your business will not only gain visibility among a diverse and engaged audience but also demonstrate a commitment to social responsibility and community support. Your sponsorship will help us continue our vital work.

Atira Women's Resource Society

Become a Sponsor

999 Canada Pl #300

Silver Sponsor

$2,000

Headline Sponsor

$5,000

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