The Reading League Indiana

### Context Profile for The Reading League Indiana

1. **Organization Mission & Cause:**
   - **Mission:** The Reading League Indiana (TRL-IN) is dedicated to advancing the science of reading and improving literacy outcomes for all students. They aim to provide educators with the knowledge and resources necessary to implement evidence-based reading instruction.
   - **Cause:** TRL-IN focuses on addressing the literacy crisis by promoting effective reading instruction practices, advocating for research-based approaches, and fostering a community of informed educators.

2. **Type of Activities:**
   - **Educational Workshops:** TRL-IN conducts workshops and training sessions for educators to enhance their understanding of the science of reading.
   - **Membership Program:** They offer a membership program that provides access to resources, professional development, and a community of practice.
   - **Events:** The organization hosts events that connect educators, share best practices, and provide networking opportunities.
   - **Fundraising Campaigns:** Their recent campaign, "Gift a Membership," encourages supporters to purchase memberships for educators, promoting wider access to their resources.

3. **Tone of Voice:**
   - The tone of voice used by TRL-IN is **friendly**, **professional**, and **inspiring**. They communicate with a sense of urgency regarding the importance of literacy while maintaining an approachable demeanor. Their language is clear and supportive, aiming to empower educators and stakeholders in the literacy community.

4. **Emoji Usage:**
   - The website and communications do not prominently feature emojis. The tone remains professional and straightforward, focusing on clarity and direct messaging rather than informal or playful elements.

5. **Key Facts:**
   - **Founding Info:** Specific founding details are not provided on the website, but the organization is part of a larger movement to improve literacy through evidence-based practices.
   - **Scale:** TRL-IN has engaged in a variety of campaigns and events, with a total of 60 email campaigns indicating active outreach and communication efforts.
   - **Impact Metrics:** While specific metrics are not detailed on the website, the organization emphasizes the importance of measurable outcomes in literacy education.
   - **Volunteer Info:** Information on volunteer opportunities is not explicitly mentioned, but the organization likely welcomes community involvement given its educational focus.

6. **Writing Guidelines:**
   - **Clarity and Simplicity:** Use straightforward language that is easy to understand, avoiding jargon unless necessary.
   - **Empowering Language:** Frame messages in a way that empowers educators and stakeholders, encouraging them to take action.
   - **Community Focus:** Highlight the importance of community and collaboration among educators and supporters.
   - **Call to Action:** Include clear calls to action in communications, especially in fundraising and membership campaigns.
   - **Professionalism:** Maintain a professional tone while being approachable and supportive.

This context profile provides a comprehensive overview of The Reading League Indiana, focusing on their mission, activities, tone, and communication style, which will assist in generating personalized and effective content for the organization.

Be sure to enter YOUR (the buyer) information on the next page.

Gift a Membership

<span fr-original-style="font-size: 11pt; font-family: Arial, sans-serif; color: rgb(0, 0, 0); background-color: transparent; font-weight: 400; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-variant-alternates: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;" style="font-size:11pt;font-family:Arial, sans-serif;color:rgb(0, 0, 0);background-color:transparent;font-weight:400;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-variant-alternates:normal;font-variant-numeric:normal;font-variant-east-asian:normal;font-variant-position:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;box-sizing:inherit"><span fr-original-style="border: medium; display: inline-block; overflow: hidden; width: 181px; height: 146px;" style="border:medium;display:inline-block;overflow:hidden;width:181px;height:146px;box-sizing:inherit"><img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1711141882/g4jyksgjn2k9jftb2nfn.png" width="181" height="146" style="margin-left:0px;margin-top:0px;position:relative;max-width:100%;cursor:pointer;padding:0px 1px;-webkit-user-select:none;box-sizing:inherit" />Buy this membership using YOUR information. After your purchase, we'll email YOU a coupon code and instructions. Then, you can GIFT the coupon code to the educator, administrator, parent, or friend of your choice and THEY can enter it on our membership form to become a member of TRL-IN! Would you like to purchase a membership for many? Contact TRL-IN Treasurer, Joellan Muyskens-Chang, to learn more about volume discounts on 10+ memberships. Joellan Muyskens-Chang: joellan@in.thereadingleague.org

Hi <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip " fr-original-style style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;-webkit-user-select:none;box-sizing:inherit">First name , Thank you for gifting a TRL-IN membership to an educator, administrator, parent, or friend you know and care about. Please share this coupon code with them: GiftMember24 Note: This code is case sensitive. To redeem their membership, your giftee can click the JOIN US button on our <a href="https://in.thereadingleague.org" rel="noopener noreferrer" style="color:inherit;text-decoration:inherit;-webkit-user-select:auto;box-sizing:inherit" target="_blank">website</a> or <a href="https://www.zeffy.com/en-US/ticketing/14c80d43-99f1-4d34-bf6e-f5cf22fa9614" rel="noopener noreferrer" style="color:inherit;text-decoration:inherit;-webkit-user-select:auto;box-sizing:inherit" target="_blank">click here</a>, select "Annual Membership $35", enter THEIR name and contact information on our Membership form, and then enter the above coupon code under "Summary" before selecting "Confirm" to submit their form. Please feel free to reach out with any questions. With gratitude, Joellan Muyskens-ChangTreasurerThe Reading League - Indianajoellan<a href="mailto:joellan@in.thereadingleague.org" style="color:inherit;text-decoration:inherit;-webkit-user-select:auto;box-sizing:inherit">@in.thereadingleague.org</a>

<img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1711141882/g4jyksgjn2k9jftb2nfn.png" style="margin-left:0px;margin-top:0px;position:relative;cursor:pointer;padding:0px 1px;-webkit-user-select:none;box-sizing:inherit;max-width:100%" />Buy this membership using YOUR information. After your purchase, we'll email YOU a coupon code and instructions. Then, you can GIFT the coupon code to the educator, administrator, parent, or friend of your choice and THEY can enter it on our membership form to become a member of TRL-IN! Would you like to purchase a membership for many? Contact TRL-IN Treasurer, Joellan Muyskens-Chang, to learn more about volume discounts on 10+ memberships. Joellan Muyskens-Chang: joellan@in.thereadingleague.org