Canadian Mental Health Association, Vancouver-Fraser

### Context Profile for Canadian Mental Health Association, Vancouver-Fraser (CMHA-VF)

1. **Organization Mission & Cause:**
   - The Canadian Mental Health Association, Vancouver-Fraser (CMHA-VF) is dedicated to promoting mental health and well-being for individuals in the Vancouver-Fraser region. Their mission is to provide support, education, and advocacy to reduce the stigma surrounding mental illness and to improve the quality of life for those affected by mental health challenges. They aim to build a community that supports mental health and fosters understanding and acceptance.

2. **Type of Activities:**
   - CMHA-VF engages in a variety of activities including:
     - **Community Programs:** Offering workshops, support groups, and educational resources to help individuals manage their mental health.
     - **Fundraising Campaigns:** Initiatives such as the "Petan Invitational" charity golf tournament to raise funds and awareness for mental health.
     - **Events:** Organizing events like "Pawsitive Vibes" puppy yoga classes to promote mental wellness in a fun and engaging way.

3. **Tone of Voice:**
   - The tone of voice used by CMHA-VF is friendly, supportive, and encouraging. The language is accessible and inviting, aiming to create a sense of community and belonging. They use an inspiring tone to motivate individuals to participate in events and support mental health initiatives.

4. **Emoji Usage:**
   - CMHA-VF incorporates emojis in their communications, particularly in email campaigns. Commonly used emojis include:
     - 📅 (calendar) to denote event dates.
     - 📍 (location pin) to indicate event locations.
   - Emojis are used sparingly and effectively to add a friendly touch to the content without overwhelming the message.

5. **Key Facts:**
   - **Founding Info:** CMHA-VF is part of the larger Canadian Mental Health Association network, which has been advocating for mental health since 1918.
   - **Scale:** The organization operates in the Vancouver-Fraser region, serving a diverse community with various programs and services.
   - **Impact Metrics:** While specific metrics are not detailed on the website, the organization emphasizes community engagement and support, indicating a positive impact on mental health awareness and stigma reduction.
   - **Volunteer Info:** The organization likely relies on volunteers for events and programs, although specific volunteer opportunities and metrics are not explicitly mentioned on the website.

6. **Writing Guidelines:**
   - **Style:** Use a conversational and approachable style that resonates with a broad audience. Avoid jargon and ensure clarity in messaging.
   - **Structure:** Keep paragraphs short and focused. Use bullet points or lists for easy readability when outlining events or key information.
   - **Call to Action:** Include clear and motivating calls to action, encouraging readers to participate, donate, or seek help.
   - **Emotional Appeal:** Incorporate stories or testimonials that highlight the personal impact of mental health initiatives to foster connection and empathy.

This context profile provides a comprehensive overview of the Canadian Mental Health Association, Vancouver-Fraser, enabling AI assistants to generate personalized and relevant content that aligns with the organization's mission and communication style.

Membership includes:
•	A free subscription to the award-winning Visions Journal
•	Membership with CMHA Vancouver-Fraser, CMHA BC Division and CMHA National.
•	The opportunity to vote for members of our governing board of directors.

Individual

Membership includes:
•	A free subscription to the award-winning Visions Journal
•	Membership with CMHA Vancouver-Fraser, CMHA BC Division and CMHA National.
PLEASE NOTE: As an employee, you do not have voting rights at the AGMs.

CMHA Employee

Membership includes:
•	A free subscription to the award-winning Visions Journal
•	Membership with CMHA Vancouver-Fraser, CMHA BC Division and CMHA National.
PLEASE NOTE: Organizations do not have voting rights at the AGMs.

Organization Membership

Membership includes:
•	A free subscription to the award-winning Visions Journal.
•	Membership with CMHA Vancouver-Fraser, CMHA BC Division and CMHA National.
•	The opportunity to vote for members of our governing board of directors.

Individuals on Limited Income

Thank you for your becoming a CMHA member!You are a mental health ambassador, demonstrating leadership by promoting mental health to friends and family, to employees and clients.Thank you for helping to build a community of hope, support and inclusion for people living with mental illness.

Dear <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip " fr-original-style style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">First name <span contenteditable="false" data-custom-variable="{{lastname}}" fr-original-class="fr-deletable styled-tag-chip " fr-original-style style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">Last name , On behalf of the Canadian Mental Health Association, Vancouver-Fraser (CMHA-VF), we extend our heartfelt gratitude for becoming a valued member of our community. Your decision to join us in our mission to provide hope, support, and inclusion to those affected by mental illness makes a significant impact on the lives of 1 in 5 Canadians facing these challenges. Your membership not only supports specialized services across British Columbia but also contributes to the broader movement dedicated to building a community of hope and understanding. By becoming a part of CMHA, Vancouver-Fraser, you are demonstrating your commitment to mental health and wellness in your local community and beyond. As a member, you will enjoy a range of benefits, including membership with your local CMHA branch, CMHA BC Division, and CMHA National. This grants you the opportunity to actively participate in shaping the future of CMHA by voting for members of our governing board of directors. Additionally, your membership includes a complimentary subscription to the award-winning Visions Journal, providing you with valuable insights and information on mental health issues. We are thrilled to have you as a member and look forward to working together to create a positive impact on mental health in our community. If you have any questions or would like to get involved further, please feel free to reach out to us at <a href="mailto:fundraising.vf@cmha.bc.ca" style="text-decoration-color:currentcolor;user-select:auto;box-sizing:inherit">fundraising.vf@cmha.bc.ca</a>.  Once again, thank you for your commitment to making a difference in the lives of those affected by mental illness. Together, we can build a community of hope, support, and inclusion. Warm regards,Ruby NgChief Executive Officer

Canadian Mental Health Association, Vancouver-Fraser

Add a donation for Canadian Mental Health Association, Vancouver-Fraser

Membership

Individual

$20

CMHA Employee

$20

Organization Membership

$50

Individuals on Limited Income

$5