Freewill Shakespeare Festival

### Context Profile for Freewill Shakespeare Festival

1. **Organization Mission & Cause:**
   - The Freewill Shakespeare Festival is dedicated to celebrating the works of William Shakespeare through live performances in a community setting. Their mission is to make Shakespeare accessible and enjoyable to all, fostering a love for the arts and encouraging community engagement. They aim to create an inclusive environment where individuals can experience the richness of Shakespeare's plays.

2. **Type of Activities:**
   - The organization hosts an annual outdoor Shakespeare festival featuring performances of various plays. They also conduct community events, fundraising campaigns, and educational programs. Notable activities include:
     - **Annual General Meeting (AGM)**: A gathering for society members to discuss the upcoming season and celebrate achievements.
     - **Fundraising Events**: Such as the "2025 Fundraising Launch and AGM," which includes activities like poetry trees, snacks, and gift basket raffles.
     - **Community Engagement**: Initiatives aimed at involving local residents and promoting the arts.

3. **Tone of Voice:**
   - The tone of the Freewill Shakespeare Festival is friendly, inviting, and community-oriented. Their communications are warm and engaging, often using a conversational style that encourages participation and connection. The language is accessible, aiming to demystify Shakespeare's works and make them relatable to a broad audience.

4. **Emoji Usage:**
   - The website and email communications do not prominently feature emojis. The tone remains professional and straightforward, focusing on clear communication rather than informal or playful elements typically associated with emoji usage.

5. **Key Facts:**
   - **Founding Info**: The Freewill Shakespeare Festival was established to provide a platform for Shakespearean performances in a community setting.
   - **Scale**: The organization has hosted multiple events and campaigns, including 8 total forms and 9 email campaigns.
   - **Impact Metrics**: While specific metrics are not detailed on the website, the festival's community engagement and attendance at performances indicate a positive impact on local arts appreciation.
   - **Volunteer Info**: Opportunities for community involvement and volunteering are likely available, although specific details are not highlighted on the website.

6. **Writing Guidelines:**
   - **Style**: Use a friendly and approachable tone. Avoid overly formal language; instead, aim for a conversational style that invites participation.
   - **Content Structure**: Organize information clearly, using headings and bullet points where appropriate to enhance readability.
   - **Engagement**: Encourage community involvement and highlight the joy of participating in events. Use inclusive language to make everyone feel welcome.
   - **Call to Action**: Clearly state how readers can get involved, whether through attending events, volunteering, or donating.

This context profile serves as a guide for creating personalized content that aligns with the Freewill Shakespeare Festival's mission, activities, and tone, ensuring that communications resonate with their audience and reflect their values.

Admit one to our splendid season launch. Includes food, drinks and access to the silent auction.

General admission

Bring a friend to our splendid season launch. Includes food, drinks and access to the silent auction.

Admit Two

<span fr-original-style="font-size: 11pt; font-family: Roboto; color: rgb(0, 0, 0); background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;" style="font-size:11pt;font-family:Roboto;color:rgb(0, 0, 0);background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;box-sizing:inherit">Not only is William Shakespeare turning 460 years old this year, but Freewill is turning 35! Once again, we shall celebrate with a season launch and fundraiser! Join us on April 26 at The Bell in Scona for an unforgettable evening of entertainment and excitement. At the Bard’s Birthday Bash, patrons and donors will enjoy fabulous hors d'oeuvres and classical guitar by Marco Claveria while bidding on an array of items donated by local community partners. Our Artistic Director, David Horak, will announce our travelling festival locations and introduce members of the cast. Don't miss your chance to mingle with old friends and new and get a sneak peek into our upcoming season. Celebrate with us! <span fr-original-style="font-size: 11pt; font-family: Roboto; color: rgb(0, 0, 0); background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;" style="font-size:11pt;font-family:Roboto;color:rgb(0, 0, 0);background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;box-sizing:inherit">Doors open at 6:30<span fr-original-style="font-size: 14px; font-family: Roboto; color: rgb(0, 0, 0); background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;" style="font-size:14px;font-family:Roboto;color:rgb(0, 0, 0);background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;box-sizing:inherit">Season Announcement and cast reveal at 7:30.<span fr-original-style="font-size: 14px; font-family: Roboto; color: rgb(0, 0, 0); background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;" style="font-size:14px;font-family:Roboto;color:rgb(0, 0, 0);background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;box-sizing:inherit">Silent Auction closes at 9:00. <span fr-original-style="font-size: 11pt; font-family: Roboto; color: rgb(0, 0, 0); background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;" style="font-size:11pt;font-family:Roboto;color:rgb(0, 0, 0);background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;box-sizing:inherit">There will be vegan and gluten free menu items. <span fr-original-style="font-size: 11pt; font-family: Roboto; color: rgb(0, 0, 0); background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;" style="font-size:11pt;font-family:Roboto;color:rgb(0, 0, 0);background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;box-sizing:inherit">If you have any questions about this event, please send us an email at info@freewillshakespeare.com

Hello <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip " fr-original-style style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">First name <span contenteditable="false" data-custom-variable="{{lastname}}" fr-original-class="fr-deletable styled-tag-chip " fr-original-style style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">Last name, We are looking forward to seeing you at the Bard's Birthday Bash! 📭   at 10416 80 Ave NW, Edmonton, AB T6E 5T7, Canada⌚   On <span contenteditable="false" data-custom-variable="{{date-variable-043a1efc-0e06-4938-8321-c278ca176381}}" fr-original-class="fr-deletable styled-tag-chip " fr-original-style style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">Date<span fr-original-class="fr-emoticon fr-deletable fr-emoticon-img" fr-original-style="background: url(https://cdnjs.cloudflare.com/ajax/libs/emojione/2.0.1/assets/svg/1f3ab.svg);" style="background:url(&quot;https://cdnjs.cloudflare.com/ajax/libs/emojione/2.0.1/assets/svg/1f3ab.svg&quot;);font-weight:400;font-family:&quot;Apple Color Emoji&quot;, &quot;Segoe UI Emoji&quot;, NotoColorEmoji, &quot;Segoe UI Symbol&quot;, &quot;Android Emoji&quot;, EmojiSymbols;display:inline-block;line-height:1;box-sizing:inherit;font-size:inherit;height:1em;width:1em;min-height:20px;min-width:20px;margin:-0.1em 0.1em 0.1em;vertical-align:middle">  Doors open at 6:30<span fr-original-class="fr-emoticon fr-deletable fr-emoticon-img" fr-original-style="background: url(https://cdnjs.cloudflare.com/ajax/libs/emojione/2.0.1/assets/svg/1f389.svg);" style="background:url(&quot;https://cdnjs.cloudflare.com/ajax/libs/emojione/2.0.1/assets/svg/1f389.svg&quot;);font-weight:400;font-family:&quot;Apple Color Emoji&quot;, &quot;Segoe UI Emoji&quot;, NotoColorEmoji, &quot;Segoe UI Symbol&quot;, &quot;Android Emoji&quot;, EmojiSymbols;display:inline-block;line-height:1;box-sizing:inherit;font-size:inherit;height:1em;width:1em;min-height:20px;min-width:20px;margin:-0.1em 0.1em 0.1em;vertical-align:middle">  Season Announcement at 7:30.<span fr-original-class="fr-emoticon fr-deletable fr-emoticon-img" fr-original-style="background: url(https://cdnjs.cloudflare.com/ajax/libs/emojione/2.0.1/assets/svg/1f4b8.svg);" style="background:url(&quot;https://cdnjs.cloudflare.com/ajax/libs/emojione/2.0.1/assets/svg/1f4b8.svg&quot;);font-weight:400;font-family:&quot;Apple Color Emoji&quot;, &quot;Segoe UI Emoji&quot;, NotoColorEmoji, &quot;Segoe UI Symbol&quot;, &quot;Android Emoji&quot;, EmojiSymbols;display:inline-block;line-height:1;box-sizing:inherit;font-size:inherit;height:1em;width:1em;min-height:20px;min-width:20px;margin:-0.1em 0.1em 0.1em;vertical-align:middle">  Silent Auction closes at 9:00. See you at the party! Chantelle BehrensAssistant Managing Directorinfo@freewillshakespeare.com

Not only is William Shakespeare turning 460 years old this year, but Freewill is turning 35! Once again, we shall celebrate with a season launch and fundraiser! Join us on April 26 at The Bell in Scona for an unforgettable evening of entertainment and excitement. At the Bard’s Birthday Bash, patrons and donors will enjoy fabulous hors d'oeuvres and classical guitar by Marco Claveria while bidding on an array of items donated by local community partners. Our Artistic Director, David Horak, will announce our travelling festival locations and introduce members of the cast. Don't miss your chance to mingle with old friends and new and get a sneak peek into our upcoming season. Celebrate with us! Doors open at 6:30Season Announcement and cast reveal at 7:30.Silent Auction closes at 9:00. There will be vegan and gluten free menu items. If you have any questions about this event, please send us an email at info@freewillshakespeare.com

Freewill Shakespeare Festival

The Bard's Birthday Bash Returns

10416 80 Ave NW

Add a donation for Freewill Shakespeare Festival

General admission

$50

Admit Two

$89