AWE - Action for Women's Empowerment (formerly Artistri Sud)

### Context Profile for AWE - Action for Women's Empowerment

#### 1. Organization Mission & Cause
**Mission:** AWE - Action for Women's Empowerment focuses on empowering women globally through entrepreneurship and education. Their mission is to support women's autonomy and financial independence, particularly in developing countries. They aim to create a sustainable impact by helping women build their skills and knowledge to uplift themselves and their communities.

**Cause:** The organization emphasizes the importance of women's empowerment as a means to achieve social and economic equality. They believe that by investing in women, they can foster community development and create a ripple effect of positive change.

#### 2. Type of Activities
- **Programs:** AWE runs the Impact Extension Program, which provides training and resources to women entrepreneurs, particularly in Malawi.
- **Fundraising Campaigns:** They organize campaigns like "Elevate & Celebrate," which focuses on collective fundraising efforts to support their programs.
- **Community Events:** AWE hosts events such as sports challenges to engage the community and raise awareness about women's empowerment.

#### 3. Tone of Voice
- **Tone:** The tone of AWE's communications is friendly, inspiring, and inclusive. They use uplifting language that encourages participation and support.
- **Language Style:** The content is accessible and engaging, often incorporating calls to action that invite readers to join their mission or support their initiatives.

#### 4. Emoji Usage
- **Usage:** AWE frequently uses emojis in their communications, such as 🌟, 💡, 🎯, and 💜. These emojis are used to emphasize key points, create a friendly atmosphere, and enhance engagement.
- **Frequency:** Emojis appear regularly in campaign materials and emails, contributing to a warm and inviting tone.

#### 5. Key Facts
- **Founding Info:** AWE was formerly known as Artistri Sud, indicating a rebranding that reflects a broader focus on women's empowerment.
- **Scale:** The organization has a total of 72 forms and has conducted 6 email campaigns, indicating active engagement with their audience.
- **Impact Metrics:** Specific metrics on the number of women supported or trained are not detailed on the website but are implied through their program descriptions.
- **Volunteer Info:** While specific volunteer information is not provided, the organization likely encourages community involvement through events and campaigns.

#### 6. Writing Guidelines
- **Style:** Maintain a friendly and inspiring tone, using inclusive language that resonates with a diverse audience.
- **Structure:** Use clear headings and bullet points for easy readability. Incorporate emojis where appropriate to enhance engagement.
- **Calls to Action:** Include strong calls to action that encourage donations, participation in events, or sharing of information.
- **Content Focus:** Highlight stories of impact and testimonials from women who have benefited from AWE's programs to personalize the message and illustrate the organization's effectiveness.

### Conclusion
This context profile provides a comprehensive overview of AWE - Action for Women's Empowerment, focusing on their mission, activities, tone, and communication style. Utilizing this information will help create personalized and effective content that aligns with the organization's values and engages their audience effectively.

Histoires de succès 2020

To pay by check, please make your cheque out to Artistri Sud and send to 
832 St. Ferdinand
Montreal, QC
H4C 2T4

<p><p class="MsoNormal" style="margin: 15pt 0in 7.5pt; line-height: normal; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><b>Venez célébrer la Journée internationale de la femme et soutenir
l'autonomisation des femmes!</b></p>

<p class="MsoNormal" style="margin: 15pt 0in 7.5pt; line-height: normal; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">Artistri
Sud organise sa levée de fonds annuelle, Histoires de Succès, qui aura lieu le
27 février 2020, du 17 h 30 à 20 h 30.</p><p class="MsoNormal" style="margin: 15pt 0in 7.5pt; line-height: normal; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><br></p>

<p class="MsoNormal" style="margin-bottom: 7.5pt; line-height: 15.75pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">Cette année encore, nous sommes heureux d'organiser
un cocktail et un événement de réseautage. Avec le prix L'Entrepreneure de
l'année, nous soulignerons les réalisations de sept femmes
entrepreneures œuvrant dans les domaines de l'agriculture et de l'alimentation, des
finances, de l'éducation, de l'information et des communications, des sciences
de la vie et du bien-être et du marketing.  Également, nous rendrons
hommage, par le prix d'Excellence à vie, à Monette Malewski, présidente et directrice générale du Groupe M Bacal.  Enfin, nous reconnaîtrons Bernard Labelle, le premier vice-président des ressources humaines mondiales chez CGI, du prix pour du
Meilleur Soutien Masculin de l'Entrepreneuriat Féminin! </p>

<p class="MsoNormal" style="margin-bottom: 7.5pt; line-height: 15.75pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">Donna Saker, la personnalité radio bien-aimée de
The Beat 92.5, sera l'animatrice de la soirée.</p>

<p class="MsoNormal" style="margin-bottom: 7.5pt; line-height: 15.75pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">Il s'agit d'une occasion de sortie agréable qui
vous permettra de démontrer votre appui et de sensibiliser les gens à
l'autonomisation des femmes et la lutte contre la pauvreté. Les billets coûtent
125 $ et incluent un cocktail, hors d'œuvre, et un reçu aux fins d'impôts vous
sera également remis.  </p>

<p class="MsoNormal" style="margin-bottom: 7.5pt; line-height: 15.75pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">&nbsp;</p>

<p class="MsoNormal" style="margin-bottom: 7.5pt; line-height: 15.75pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><b>Come celebrate International
Women's Day and support women's empowerment!</b></p>

<p class="MsoNormal" style="margin-bottom: 7.5pt; line-height: 15.75pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">Artistri Sud is hosting its
largest, annual fundraiser, Tales of Triumph, on&nbsp;February 27th, 2020 from
5:30 p.m. to 8:30 p.m.&nbsp;</p><p class="MsoNormal" style="margin-bottom: 7.5pt; line-height: 15.75pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><br></p>

<p class="MsoNormal" style="margin-bottom: 7.5pt; line-height: 15.75pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">This year again, we are
pleased to host a cocktail and networking event. We will be celebrating the
achievements of seven&nbsp;remarkable businesswomen and entrepreneurs--in agriculture and food, finance, education, information
and communications, life sciences and wellness, marketing and design--with the
Entrepreneur of the Year Award.&nbsp; Monette Malewski, President and CEO of M Bacal Group, will be
recognized with the Lifetime Achievement Award for her contributions and impact to
entrepreneurship.&nbsp;Finally, we will be recognizing Bernard Labelle, Senior Vice-President of Global Human Resources at CGI, as this year's Outstanding (Male) Supporter of Women's Entrepreneurship!</p>

<p class="MsoNormal" style="margin-bottom: 7.5pt; line-height: 15.75pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">Donna Saker, beloved radio
personality and everyone's morning DJ from The Beat 92.5 will be your host.</p>

<p class="MsoNormal" style="margin-bottom: 7.5pt; line-height: 15.75pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">This is a great opportunity
for an evening out, while raising support and awareness for women's empowerment
and the fight against poverty.&nbsp; Tickets for the event are $125, which
includes hors d’oeuvres, wine and a tax receipt.</p></p>

<p>Bonjour <span class="fr-deletable styled-tag-chip " contenteditable="false" data-custom-variable="{{firstname}}">Prénom</span> <span class="fr-deletable styled-tag-chip " contenteditable="false" data-custom-variable="{{lastname}}">Nom</span>,</p><p><br /></p><p><div><br></div><div>Merci pour votre achat ! Nous avons hâte de vous rencontrer. Dans le temps qui reste avant l'événement, n'hésitez pas à nous suivre @ArtistriSud sur Facebook, Instagram et LinkedIn, ou visitez-nous sur artistrisud.org pour en savoir plus sur nos projets et sur les femmes qui nous inspirent à travailler fort et mieux chaque jour. Bienvenue dans la communauté d'Artistri Sud et merci encore de soutenir l'entrepreneuriat féminin et l'autonomisation des femmes !</div><div><br></div><div>Thank you for your ticket purchase! We cannot wait to meet you and connect with you. In the remaining time leading up to the event, please feel free to follow us <i>@ArtistriSud</i> on Facebook, Instagram and LinkedIn, or visit us at <u>artistrisud.org</u> to learn more about our projects this year and about the women who inspire us to work harder and better each day. Welcome to the Artistri Sud community and thank you again for supporting female entrepreneurship and women empowerment!</div><div><br></div><div>Cordialement,</div><div><br></div><div>Vicky Cheng</div><div>Communications Director | Directrice de communications</div><div>Histoires de succès 2020 Tales of Triumph</div><div><a href="www.artistrisud.org">Artistri Sud&nbsp;&nbsp;</a></div></p>

<p></p><p style="margin:15pt 0in 7.5pt;line-height:normal"><b>Venez célébrer la Journée internationale de la femme et soutenir
l'autonomisation des femmes!</b></p>

<p style="margin:15pt 0in 7.5pt;line-height:normal">Artistri
Sud organise sa levée de fonds annuelle, Histoires de Succès, qui aura lieu le
27 février 2020, du 17 h 30 à 20 h 30.</p><p style="margin:15pt 0in 7.5pt;line-height:normal"><br /></p>

<p style="margin-bottom:7.5pt;line-height:15.75pt">Cette année encore, nous sommes heureux d'organiser
un cocktail et un événement de réseautage. Avec le prix L'Entrepreneure de
l'année, nous soulignerons les réalisations de sept femmes
entrepreneures œuvrant dans les domaines de l'agriculture et de l'alimentation, des
finances, de l'éducation, de l'information et des communications, des sciences
de la vie et du bien-être et du marketing.  Également, nous rendrons
hommage, par le prix d'Excellence à vie, à Monette Malewski, présidente et directrice générale du Groupe M Bacal.  Enfin, nous reconnaîtrons Bernard Labelle, le premier vice-président des ressources humaines mondiales chez CGI, du prix pour du
Meilleur Soutien Masculin de l'Entrepreneuriat Féminin! </p>

<p style="margin-bottom:7.5pt;line-height:15.75pt">Donna Saker, la personnalité radio bien-aimée de
The Beat 92.5, sera l'animatrice de la soirée.</p>

<p style="margin-bottom:7.5pt;line-height:15.75pt">Il s'agit d'une occasion de sortie agréable qui
vous permettra de démontrer votre appui et de sensibiliser les gens à
l'autonomisation des femmes et la lutte contre la pauvreté. Les billets coûtent
125 $ et incluent un cocktail, hors d'œuvre, et un reçu aux fins d'impôts vous
sera également remis.  </p>

<p style="margin-bottom:7.5pt;line-height:15.75pt"> </p>

<p style="margin-bottom:7.5pt;line-height:15.75pt"><b>Come celebrate International
Women's Day and support women's empowerment!</b></p>

<p style="margin-bottom:7.5pt;line-height:15.75pt">Artistri Sud is hosting its
largest, annual fundraiser, Tales of Triumph, on February 27th, 2020 from
5:30 p.m. to 8:30 p.m. </p><p style="margin-bottom:7.5pt;line-height:15.75pt"><br /></p>

<p style="margin-bottom:7.5pt;line-height:15.75pt">This year again, we are
pleased to host a cocktail and networking event. We will be celebrating the
achievements of seven remarkable businesswomen and entrepreneurs--in agriculture and food, finance, education, information
and communications, life sciences and wellness, marketing and design--with the
Entrepreneur of the Year Award.  Monette Malewski, President and CEO of M Bacal Group, will be
recognized with the Lifetime Achievement Award for her contributions and impact to
entrepreneurship. Finally, we will be recognizing Bernard Labelle, Senior Vice-President of Global Human Resources at CGI, as this year's Outstanding (Male) Supporter of Women's Entrepreneurship!</p>

<p style="margin-bottom:7.5pt;line-height:15.75pt">Donna Saker, beloved radio
personality and everyone's morning DJ from The Beat 92.5 will be your host.</p>

<p style="margin-bottom:7.5pt;line-height:15.75pt">This is a great opportunity
for an evening out, while raising support and awareness for women's empowerment
and the fight against poverty.  Tickets for the event are $125, which
includes hors d’oeuvres, wine and a tax receipt.</p><p></p>

AWE - Action for Women's Empowerment (formerly Artistri Sud)

Histoires de Succès | Tales of Triumph

Salle Wellington | 625 Fortune Street

Histoires de succès 2020

125 $