Groupe de Coopération Internationale de l'Université de Sherbrooke (GCIUS)

### Context Profile for Groupe de Coopération Internationale de l'Université de Sherbrooke (GCIUS)

#### 1. Organization Mission & Cause
GCIUS is dedicated to fostering international cooperation through education and sustainable development. Their mission focuses on empowering communities in developing countries by enhancing educational infrastructure and promoting fundamental rights for children. The organization aims to create transformative projects that not only provide immediate educational benefits but also ensure long-term sustainability and inclusivity.

#### 2. Type of Activities
- **Educational Projects**: GCIUS is currently focused on two significant projects as part of their "Campagne 2025":
  - **TCHON-WORO, Togo**: Improving school infrastructure to increase capacity and promote sustainable development.
  - **KAZOZA, Uganda**: Constructing a zero-emission educational center powered by solar energy for youth in a refugee camp.
- **Volunteer Programs**: They support student volunteers who engage directly in these projects, enhancing both their learning experience and the impact on local communities.
- **Fundraising Campaigns**: Regular campaigns to solicit donations for ongoing and new projects, emphasizing the dual impact of financial contributions.

#### 3. Tone of Voice
The tone of GCIUS is **inspiring**, **friendly**, and **urgent**. Their communications are designed to motivate potential donors and volunteers by highlighting the transformative impact of their contributions. The use of exclamation points and emotive language conveys enthusiasm and a call to action, making the content engaging and accessible.

#### 4. Emoji Usage
GCIUS employs emojis in their communications to enhance engagement and convey emotions effectively. Common emojis include:
- 🌍 (Earth) to signify global impact.
- 📅 (Calendar) to denote events or deadlines.
- 📍 (Location pin) to highlight project sites.
- 🌱 (Seedling) and 📚 (Books) to represent education and sustainability.
- 💪 (Flexed biceps) and 🌐 (Globe) to emphasize empowerment and global community.
Emojis are used frequently in their campaign materials, particularly in titles and key points, adding a visual element that aligns with their friendly tone.

#### 5. Key Facts
- **Founding Info**: GCIUS is affiliated with the Université de Sherbrooke, emphasizing its academic roots and commitment to education.
- **Scale**: The organization is involved in multiple projects across different countries, with a focus on impactful, community-driven initiatives.
- **Impact Metrics**: Specific metrics are not detailed on the website, but they emphasize the dual impact of projects on both local communities and the student volunteers involved.
- **Volunteer Info**: GCIUS supports a cohort of student volunteers, with recent campaigns highlighting the involvement of 9 student volunteers in their projects.

#### 6. Writing Guidelines
- **Style**: Use an inspiring and engaging tone. Incorporate emotive language to connect with the audience on a personal level.
- **Structure**: Use clear headings and bullet points for easy readability. Highlight key information and calls to action.
- **Emojis**: Integrate relevant emojis to enhance engagement and convey emotions, particularly in campaign materials and social media posts.
- **Call to Action**: Always include a strong call to action, encouraging donations, volunteer sign-ups, or sharing of information.

This context profile serves as a comprehensive guide for creating personalized and effective content for GCIUS, ensuring alignment with their mission, tone, and engagement strategies.

Douzaine de beignes

Les personnes stagiaires du GCIUS sont heureuses de vous proposer les fameux et savoureux beignes Krispy Kreme! <span fr-original-class="fr-emoticon fr-deletable fr-emoticon-img" style="background:url("");font-weight:400;font-family:"Apple Color Emoji", "Segoe UI Emoji", NotoColorEmoji, "Segoe UI Symbol", "Android Emoji", EmojiSymbols;display:inline-block;line-height:1;box-sizing:inherit;font-size:inherit;height:1em;width:1em;min-height:20px;min-width:20px;margin:-0.1em 0.1em 0.1em;vertical-align:middle">   Chaque douzaine de beignes vendue encourage et contribue à la réalisation des projets CAJOUS et Madagascar 2023 <span fr-original-class="fr-emoticon fr-deletable fr-emoticon-img" style="background:url("");font-weight:400;font-family:"Apple Color Emoji", "Segoe UI Emoji", NotoColorEmoji, "Segoe UI Symbol", "Android Emoji", EmojiSymbols;display:inline-block;line-height:1;box-sizing:inherit;font-size:inherit;height:1em;width:1em;min-height:20px;min-width:20px;margin:-0.1em 0.1em 0.1em;vertical-align:middle">  <span fr-original-class="fr-emoticon fr-deletable fr-emoticon-img" style="background:url("");font-weight:400;font-family:"Apple Color Emoji", "Segoe UI Emoji", NotoColorEmoji, "Segoe UI Symbol", "Android Emoji", EmojiSymbols;display:inline-block;line-height:1;box-sizing:inherit;font-size:inherit;height:1em;width:1em;min-height:20px;min-width:20px;margin:-0.1em 0.1em 0.1em;vertical-align:middle">   Merci infiniment pour votre soutien,L'équipe du GCIUS

Bonjour <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip " style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">Prénom <span contenteditable="false" data-custom-variable="{{lastname}}" fr-original-class="fr-deletable styled-tag-chip " style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">Nom, Merci du fond du coeur pour votre soutien aux projets CAJOUS et Madagascar du GCIUS! <span fr-original-class="fr-emoticon fr-deletable fr-emoticon-img" style="background:url("https://cdnjs.cloudflare.com/ajax/libs/emojione/2.0.1/assets/svg/1f499.svg");font-weight:400;font-family:"Apple Color Emoji", "Segoe UI Emoji", NotoColorEmoji, "Segoe UI Symbol", "Android Emoji", EmojiSymbols;display:inline-block;line-height:1;box-sizing:inherit;font-size:inherit;height:1em;width:1em;min-height:20px;min-width:20px;margin:-0.1em 0.1em 0.1em;vertical-align:middle"> <span fr-original-class="fr-emoticon fr-deletable fr-emoticon-img" style="background:url("https://cdnjs.cloudflare.com/ajax/libs/emojione/2.0.1/assets/svg/1f30d.svg");font-weight:400;font-family:"Apple Color Emoji", "Segoe UI Emoji", NotoColorEmoji, "Segoe UI Symbol", "Android Emoji", EmojiSymbols;display:inline-block;line-height:1;box-sizing:inherit;font-size:inherit;height:1em;width:1em;min-height:20px;min-width:20px;margin:-0.1em 0.1em 0.1em;vertical-align:middle">    Pour rappel, vous devez récupérer votre commande à la cafétéria de Génie (pavillon C1) le mercredi 8 mars entre 11h et 16h. Solidairement, GCIUSGCIUS@USherbrooke.ca

Les personnes stagiaires du GCIUS sont heureuses de vous proposer les fameux et savoureux beignes Krispy Kreme!    Chaque douzaine de beignes vendue encourage et contribue à la réalisation des projets CAJOUS et Madagascar 2023      Merci infiniment pour votre soutien,L'équipe du GCIUS

Groupe de Coopération Internationale de l'Université de Sherbrooke (GCIUS)

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