Latitude 53

### Context Profile for Latitude 53

1. **Organization Mission & Cause**:
   - Latitude 53 is a non-profit artist-centered organization located in Edmonton, Canada. Its mission is to empower artists engaged with contemporary culture. The organization supports the development of contemporary art and artists, fostering a vibrant arts community in Edmonton and beyond.

2. **Type of Activities**:
   - Latitude 53 hosts various activities including:
     - **Membership Programs**: Offering different tiers of membership (General, Student/Senior/Low-Income, Family, Supporter, Patron) with benefits such as discounts, pins designed by local artists, and voting rights.
     - **Workshops**: Such as the "A Hope to Wish For on a Star | Underglazing Workshop" led by local artists.
     - **Exhibitions and Events**: Showcasing contemporary art and providing platforms for artists to display their work.
     - **Fundraising Campaigns**: Engaging the community to support the arts through donations and membership.

3. **Tone of Voice**:
   - The tone of Latitude 53's communications is **friendly**, **inviting**, and **supportive**. The language is accessible and encourages community involvement, making it feel inclusive and engaging. The organization uses a conversational style that fosters a sense of belonging among members and supporters.

4. **Emoji Usage**:
   - Latitude 53 incorporates emojis in their communications, particularly in email campaigns. For example, they use a calendar emoji (📅) to highlight event dates. The use of emojis appears to be moderate and serves to add a friendly, approachable touch to their messages.

5. **Key Facts**:
   - **Founding Info**: Latitude 53 is a registered charity (Charity # 129916169RR0001).
   - **Scale**: The organization has a total of 3 forms and has sent out 41 email campaigns.
   - **Impact Metrics**: While specific metrics are not detailed on the website, the organization emphasizes community engagement and artist empowerment as key impact areas.
   - **Volunteer Info**: Information on volunteer opportunities is not explicitly mentioned on the website but may be inferred through community involvement in events and workshops.

6. **Writing Guidelines**:
   - **Style**: Use a friendly and conversational tone that invites participation and fosters community spirit.
   - **Structure**: Keep content clear and concise, using bullet points for benefits and key information to enhance readability.
   - **Personalization**: Incorporate personalized greetings in communications (e.g., using first names).
   - **Visual Elements**: Where appropriate, include emojis to maintain a light-hearted and engaging tone.
   - **Call to Action**: Clearly state calls to action, encouraging readers to join, participate, or donate, while emphasizing the impact of their support.

This context profile serves as a foundational guide for creating tailored content for Latitude 53, ensuring alignment with their mission, tone, and community-focused activities.

General admission

<p style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit"><span fr-original-style="color: rgba(0, 0, 0, 0.87); font-family: Roboto, RobotoDraft, Helvetica, Arial, sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;" style="color:rgba(0, 0, 0, 0.87);font-family:Roboto, RobotoDraft, Helvetica, Arial, sans-serif;font-size:14px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial;float:none;display:inline !important;box-sizing:inherit">Latitude 53 is excited to offer a workshop during two afternoons on De-escalating Potentially Violent Situations hosted at MacEwan University. </span><span fr-original-style="color: rgb(23, 23, 23);" style="color:rgb(23, 23, 23);box-sizing:inherit">During these workshops we will discuss knowing the warning signs of potential violence, de-escalation strategies, understanding your own interaction style to tailor your approach to different de-escalation situations, understanding the role of anger in violent situations, how to take care of yourself post-incident, and how workplace policies can mitigate or allow violence to occur. </span></p><div style="color:rgb(34, 34, 34);font-family:Arial, Helvetica, sans-serif;font-size:small;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial;box-sizing:inherit"><span fr-original-style="color: rgb(23, 23, 23);" style="color:rgb(23, 23, 23);box-sizing:inherit"><br /></span></div><div style="color:rgb(34, 34, 34);font-family:Arial, Helvetica, sans-serif;font-size:small;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial;box-sizing:inherit"><span fr-original-style="color: rgb(23, 23, 23);" style="color:rgb(23, 23, 23);box-sizing:inherit"><strong style="font-weight:700;box-sizing:inherit">Workshop spans two afternoons. </strong></span></div><div style="color:rgb(34, 34, 34);font-family:Arial, Helvetica, sans-serif;font-size:small;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial;box-sizing:inherit"><span fr-original-style="color: rgb(23, 23, 23);" style="color:rgb(23, 23, 23);box-sizing:inherit"><strong style="font-weight:700;box-sizing:inherit"><br /></strong></span></div><div style="color:rgb(34, 34, 34);font-family:Arial, Helvetica, sans-serif;font-size:small;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial;box-sizing:inherit"><span fr-original-style="color: rgb(23, 23, 23);" style="color:rgb(23, 23, 23);box-sizing:inherit"><strong style="font-weight:700;box-sizing:inherit">Part 1, Wednesday March 13,</strong> 1:30pm - 4:30pm in room 11-460 in Allard Hall, MacEwan University (11110 - 104 Ave)<br /></span></div><div style="color:rgb(34, 34, 34);font-family:Arial, Helvetica, sans-serif;font-size:small;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial;box-sizing:inherit"><span fr-original-style="color: rgb(23, 23, 23);" style="color:rgb(23, 23, 23);box-sizing:inherit"><strong style="font-weight:700;box-sizing:inherit">Part 2, Wednesday March 20</strong>, 1:30pm - 4:30pm in the Roundhouse Room in </span><span fr-original-style="color: rgb(23, 23, 23);" style="color:rgb(23, 23, 23);box-sizing:inherit">Allard Hall, MacEwan University (11110 - 104 Ave)</span></div><div style="color:rgb(34, 34, 34);font-family:Arial, Helvetica, sans-serif;font-size:small;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial;box-sizing:inherit"><span fr-original-style="color: rgb(23, 23, 23);" style="color:rgb(23, 23, 23);box-sizing:inherit"><br /></span></div><div style="color:rgb(34, 34, 34);font-family:Arial, Helvetica, sans-serif;font-size:small;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial;box-sizing:inherit"><span fr-original-style="color: rgb(23, 23, 23);" style="color:rgb(23, 23, 23);box-sizing:inherit">These workshops will be presented by Allie McLaren, a certified trainer through </span><span fr-original-style="color: rgb(23, 23, 23);" style="color:rgb(23, 23, 23);box-sizing:inherit">CTRI – Crisis & Trauma Resource Institute. These workshops do not constitute an official certification in </span>De-escalating Potentially Violent Situation. </div><div style="color:rgb(34, 34, 34);font-family:Arial, Helvetica, sans-serif;font-size:small;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial;box-sizing:inherit"><br /></div><div style="color:rgb(34, 34, 34);font-family:Arial, Helvetica, sans-serif;font-size:small;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial;box-sizing:inherit">Registration is free. There is a capacity of 30 people, so please limit the number of staff per organization you bring to 2-4.</div><div style="color:rgb(34, 34, 34);font-family:Arial, Helvetica, sans-serif;font-size:small;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial;box-sizing:inherit"><br /></div><div style="color:rgb(34, 34, 34);font-family:Arial, Helvetica, sans-serif;font-size:small;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial;box-sizing:inherit">A few days before the workshop, you will receive an email with the manual that we will be working with, please print these and bring them along with a writing utensil to the workshop. If you are unable to print, or would like a copy and unable to attend the workshop, please emai Luigi, <span fr-original-style="color: rgb(94, 94, 94); font-family: &quot;Google Sans&quot;, Roboto, RobotoDraft, Helvetica, Arial, sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;" style="color:rgb(94, 94, 94);font-family:&quot;Google Sans&quot;, Roboto, RobotoDraft, Helvetica, Arial, sans-serif;font-size:14px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial;float:none;display:inline !important;box-sizing:inherit">pulidol@macewan.ca</span></div><div style="color:rgb(34, 34, 34);font-family:Arial, Helvetica, sans-serif;font-size:small;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial;box-sizing:inherit"><br /></div><div style="color:rgb(34, 34, 34);font-family:Arial, Helvetica, sans-serif;font-size:small;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial;box-sizing:inherit">Due to the sensitive nature of these topics, these workshops will not be live streamed or recorded.</div>

<p style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit">Hi <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip " fr-original-style style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">First name</span> ,</p><p style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit"><br /></p><p style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit">Thanks for your participation. Let us know if you have any other questions.</p><p style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit"><br /></p><p style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit">Hannah and Michelle</p><p style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit">director@latitude53.org</p>

<p style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit;max-width:100%"><span>Latitude 53 is excited to offer a workshop during two afternoons on De-escalating Potentially Violent Situations hosted at MacEwan University. </span><span>During these workshops we will discuss knowing the warning signs of potential violence, de-escalation strategies, understanding your own interaction style to tailor your approach to different de-escalation situations, understanding the role of anger in violent situations, how to take care of yourself post-incident, and how workplace policies can mitigate or allow violence to occur. </span></p><div><span><br /></span></div><div><span><strong>Workshop spans two afternoons. </strong></span></div><div><span><strong><br /></strong></span></div><div><span><strong>Part 1, Wednesday March 13,</strong> 1:30pm - 4:30pm in room 11-460 in Allard Hall, MacEwan University (11110 - 104 Ave)<br /></span></div><div><span><strong>Part 2, Wednesday March 20</strong>, 1:30pm - 4:30pm in the Roundhouse Room in </span><span>Allard Hall, MacEwan University (11110 - 104 Ave)</span></div><div><span><br /></span></div><div><span>These workshops will be presented by Allie McLaren, a certified trainer through </span><span>CTRI – Crisis &amp; Trauma Resource Institute. These workshops do not constitute an official certification in </span>De-escalating Potentially Violent Situation. </div><div><br /></div><div>Registration is free. There is a capacity of 30 people, so please limit the number of staff per organization you bring to 2-4.</div><div><br /></div><div>A few days before the workshop, you will receive an email with the manual that we will be working with, please print these and bring them along with a writing utensil to the workshop. If you are unable to print, or would like a copy and unable to attend the workshop, please emai Luigi, <span>pulidol@macewan.ca</span></div><div><br /></div><div>Due to the sensitive nature of these topics, these workshops will not be live streamed or recorded.</div>

Latitude 53

De-escalating Potentially Violent Situations from CTRI – Crisis & Trauma Resource Institute.

11110 104 Ave NW

General admission

Free