Big Brothers Big Sisters of Sarnia-Lambton

### Context Profile for Big Brothers Big Sisters of Sarnia-Lambton

#### 1. Organization Mission & Cause
Big Brothers Big Sisters of Sarnia-Lambton is dedicated to fostering positive relationships between adult mentors (Bigs) and children (Littles) in the community. Their mission is to ignite the potential of youth through one-to-one mentoring relationships, helping them achieve their full potential both personally and academically. The organization emphasizes the importance of mentorship in building confidence and self-esteem in children, ultimately aiming to create a brighter future for the youth in Sarnia-Lambton.

#### 2. Type of Activities
- **Mentoring Programs**: The core activity involves matching adult volunteers with children in need of guidance and support.
- **Community Events**: The organization hosts various community events, including the annual Fall Show & Sale, which serves as a fundraising opportunity and a platform for local vendors.
- **Fundraising Campaigns**: Regular fundraising initiatives are conducted to support their mentoring programs, including events like the Slow Roll and vendor fees for community shows.
- **Awareness Campaigns**: They run campaigns to raise awareness about the importance of mentorship and the impact it has on youth.

#### 3. Tone of Voice
The tone of voice used by Big Brothers Big Sisters of Sarnia-Lambton is friendly, supportive, and community-oriented. The language is accessible and encourages engagement, often using an inspiring tone to motivate potential volunteers and donors. Communications are straightforward, with a focus on clarity and warmth, making it easy for readers to connect with the organization’s mission.

#### 4. Emoji Usage
The organization does incorporate emojis in their communications, albeit sparingly. For example, they use the location pin emoji (📍) in email campaigns to highlight event locations. This adds a friendly touch to their messages without overwhelming the content.

#### 5. Key Facts
- **Founding Info**: The organization is part of the larger Big Brothers Big Sisters network, which has been operating for decades across Canada.
- **Scale**: They have a local focus in Sarnia-Lambton, with various community programs and events.
- **Impact Metrics**: While specific metrics are not detailed on the website, the organization emphasizes the positive outcomes of mentoring relationships, such as improved academic performance and increased self-esteem among youth.
- **Volunteer Info**: They actively seek volunteers to serve as mentors, with a structured application and training process to ensure effective matches.

#### 6. Writing Guidelines
- **Clarity and Simplicity**: Use clear and straightforward language that is easy to understand.
- **Engaging and Inviting**: Write in a friendly and inviting tone that encourages community involvement.
- **Inspiring Language**: Incorporate motivational phrases that highlight the impact of mentorship and the importance of community support.
- **Use of Emojis**: Include emojis where appropriate to add a friendly touch, but keep their use minimal to maintain professionalism.
- **Call to Action**: Always include a clear call to action in communications, whether it’s to volunteer, donate, or participate in events.

This context profile serves as a comprehensive guide for creating personalized and effective content for Big Brothers Big Sisters of Sarnia-Lambton, ensuring alignment with their mission and communication style.

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One Golf Ball

<p>Hello <span class="fr-deletable styled-tag-chip " contenteditable="false" data-custom-variable="{{firstname}}">Prénom</span> <span class="fr-deletable styled-tag-chip " contenteditable="false" data-custom-variable="{{lastname}}">Nom</span>,</p><p><br /></p><p><div style="font-family: Corbel, Skia, sans-serif; font-size: 12pt; color: rgb(0, 0, 0);">A BIG thank you for your support in The BIG Drop 2020! Your donation goes directly back to Big Brothers Big Sisters of Sarnia-Lambton to support our youth mentoring programs.</div><div style="font-family: Corbel, Skia, sans-serif; font-size: 12pt; color: rgb(0, 0, 0);">We could not offer the programs &amp; services we do without the generous support of community members like you!</div><div style="font-family: Corbel, Skia, sans-serif; font-size: 12pt; color: rgb(0, 0, 0);"><br></div><div style="font-family: Corbel, Skia, sans-serif; font-size: 12pt; color: rgb(0, 0, 0);">Be sure to tune in LIVE at 1:30PM on Thursday, September 24th as we will we be streaming the drop on our Big Brothers Big Sisters of Sarnia-Lambton Facebook page!&nbsp;</div><div style="font-family: Corbel, Skia, sans-serif; font-size: 12pt; color: rgb(0, 0, 0);"><br></div><div style="font-family: Corbel, Skia, sans-serif; font-size: 12pt; color: rgb(0, 0, 0);">Thank you to our sponsors ... LamSar, MAMMOET, Shell &amp; Greystone Golf &amp; Country Club!</div><div style="font-family: Corbel, Skia, sans-serif; font-size: 12pt; color: rgb(0, 0, 0);"><br></div><div style="font-family: Corbel, Skia, sans-serif; font-size: 12pt; color: rgb(0, 0, 0);">Good luck!!!&nbsp;</div></p>

Big Brothers Big Sisters of Sarnia-Lambton

The BIG Drop 2020 [1]

2218 Confederation Line

One Golf Ball

$5

One Golf Ball

$5