Greater New Orleans Therapeutic Riding Center

### Context Profile for Greater New Orleans Therapeutic Riding Center (GNOTRC)

1. **Organization Mission & Cause:**
   - **Mission:** The Greater New Orleans Therapeutic Riding Center is dedicated to providing horse-assisted activities and therapeutic riding services for children and adults with disabilities. Their aim is to enhance the physical, emotional, and social well-being of individuals through equine therapy.
   - **Cause:** GNOTRC focuses on improving the quality of life for individuals with disabilities by utilizing the therapeutic benefits of horseback riding and interaction with horses.

2. **Type of Activities:**
   - **Therapeutic Riding Programs:** Offering riding sessions tailored to the needs of individuals with disabilities.
   - **Community Events:** Organizing events like the "Spirit of Christmas," which features holiday-themed activities, pony rides, and fundraising opportunities.
   - **Fundraising Campaigns:** Engaging the community through ticket sales and sponsorships for events to support their programs.
   - **Volunteer Opportunities:** Encouraging community involvement through volunteer work in various capacities, including assisting with riding sessions and event organization.

3. **Tone of Voice:**
   - The tone of the website and communications is **friendly, welcoming, and community-oriented**. It conveys a sense of warmth and inclusivity, aiming to inspire and engage potential participants, volunteers, and donors.
   - The language is accessible and straightforward, making it easy for a broad audience to understand their mission and activities.

4. **Emoji Usage:**
   - The organization does not prominently use emojis in their website content or email communications. Their style remains professional and straightforward, focusing on clear messaging rather than informal elements like emojis.

5. **Key Facts:**
   - **Founding Info:** Specific founding details are not provided on the website, but GNOTRC is established as a nonprofit organization.
   - **Scale:** The organization has conducted 48 email campaigns and has a total of 20 forms for various activities and fundraising efforts.
   - **Impact Metrics:** While specific metrics are not detailed, the organization emphasizes the positive impact of their therapeutic riding programs on participants' lives.
   - **Volunteer Info:** GNOTRC actively encourages volunteers to participate in their programs and events, fostering community involvement.

6. **Writing Guidelines:**
   - **Style:** Use a friendly and inviting tone that reflects the organization's mission to support individuals with disabilities.
   - **Clarity:** Ensure that all communications are clear and accessible, avoiding jargon to reach a wider audience.
   - **Engagement:** Encourage community involvement and support through calls to action, emphasizing the positive impact of contributions.
   - **Consistency:** Maintain a consistent voice across all platforms, aligning with the organization's values of inclusivity and support.

This context profile serves as a foundational guide for creating personalized and effective content for the Greater New Orleans Therapeutic Riding Center, ensuring alignment with their mission and audience engagement strategies.

Fee includes lunch and free admission for primary rider to the post run celebration. The fee also includes lunch at the midpoint, and admission to the music following the run. Music will start at 3:00 P.M.

Motorcycle Rider Entry Fee

Fee includes lunch and free admission for passenger to the post run celebration. The fee also includes lunch at the midpoint, and admission to the music following the run. Music will start at 3:00 P.M.

Motorcycle Passenger Entry Fee

Fee includes participation in post-motorcycle run festivities which will begin at 3:00 P.M.

Non-Rider Post-Run Festivities Ticket

<div style="text-align:center;width:100%;box-sizing:inherit">Join us on  Sunday, April 21st, 2024 for the  Harley for Horses Benefit Motorcycle Run  to benefit the Greater New Orleans Therapeutic Riding Center, a nonprofit organization dedicated to the well-being of children and adults with disabilities through horse assisted activities. GNOTRC was founded in 1993 with four students and two horses. Today, the riding center helps riders with disabilities with nine horses. Many thanks to Knight’sOrder LE ME of LA for once again sponsoring the ride.The motorcycle run, open to riders of all makes of motorcycles, began when GNOTRC was given a pet pignamed Harley, which has become the mascot for this event.</div><div style="text-align:center;width:100%;box-sizing:inherit"> </div><div style="text-align:center;width:100%;box-sizing:inherit">This year’s motorcycle run is set to depart at 11:00 A.M. on April 21, 2024, from the <a href="https://maps.app.goo.gl/rVk6tJyd5Pbf77fP9">LaPlace Travel Center at 4325 Hwy. 51 in LaPlace</a>. Registration will start at 9:00 A.M. The route will take the run for lunch at <a href="https://maps.app.goo.gl/BzDYqE4iHAuAGfWJ6">Manny’s Bar, 19706 Highway 22 in Maurepas</a>, and end at <a href="https://maps.app.goo.gl/zXXNcc5m4iDP8tTB9">Frenier Landing in Laplace</a> with live music and a <a href="https://www.zeffy.com/en-US/ticketing/ad93f08b-65f6-4268-a7db-c7abf4f2c0b8">raffle</a> following the run.           All riders and passengers must complete our <a href="https://na4.documents.adobe.com/public/esignWidget?wid=CBFCIBAA3AAABLblqZhANiGdbt-LLYa5PFH22u5u_lDk_Mnx6qtWG_THH6xS7bNjcKejFYEGMzfmt2SNJ77A*">Liability Waiver</a> in order to participate in the motorcycle run.                   </div>

Hello <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip " fr-original-style style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">First name <span contenteditable="false" data-custom-variable="{{lastname}}" fr-original-class="fr-deletable styled-tag-chip " fr-original-style style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">Last name, Thank you so much for registering for the 23rd Annual Harley for Horses Benefit Motorcycle Run! If you haven't already done so, please take a moment to purchase <a href="https://www.zeffy.com/en-US/ticketing/ad93f08b-65f6-4268-a7db-c7abf4f2c0b8">raffle tickets</a> for $150-$500 in Home Depot Gift Cards that will be drawn at the end of the ride!  📭   at 4325 US-51, Laplace, LA 70068⌚   On <span contenteditable="false" data-custom-variable="{{date-variable-f7ce7f1d-9eb3-4ea9-a63d-54433ecaea96}}" fr-original-class="fr-deletable styled-tag-chip " fr-original-style style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">Date As a reminder, all motorcycle riders and passengers must complete a <a href="https://na4.documents.adobe.com/public/esignWidget?wid=CBFCIBAA3AAABLblqZhANiGdbt-LLYa5PFH22u5u_lDk_Mnx6qtWG_THH6xS7bNjcKejFYEGMzfmt2SNJ77A*">Rider Liability Form </a>in order to participate in the Motorcycle Run.  Gratefully Yours, Anita Heflerhorseyhartzell@hotmail.com504-453-5509

<div>Join us on  Sunday, April 21st, 2024 for the  Harley for Horses Benefit Motorcycle Run  to benefit the Greater New Orleans Therapeutic Riding Center, a nonprofit organization dedicated to the well-being of children and adults with disabilities through horse assisted activities. GNOTRC was founded in 1993 with four students and two horses. Today, the riding center helps riders with disabilities with nine horses. Many thanks to Knight’sOrder LE ME of LA for once again sponsoring the ride.The motorcycle run, open to riders of all makes of motorcycles, began when GNOTRC was given a pet pignamed Harley, which has become the mascot for this event.</div><div> </div><div>This year’s motorcycle run is set to depart at 11:00 A.M. on April 21, 2024, from the <a href="https://maps.app.goo.gl/rVk6tJyd5Pbf77fP9">LaPlace Travel Center at 4325 Hwy. 51 in LaPlace</a>. Registration will start at 9:00 A.M. The route will take the run for lunch at <a href="https://maps.app.goo.gl/BzDYqE4iHAuAGfWJ6">Manny’s Bar, 19706 Highway 22 in Maurepas</a>, and end at <a href="https://maps.app.goo.gl/zXXNcc5m4iDP8tTB9">Frenier Landing in Laplace</a> with live music and a <a href="https://www.zeffy.com/en-US/ticketing/ad93f08b-65f6-4268-a7db-c7abf4f2c0b8">raffle</a> following the run.           All riders and passengers must complete our <a href="https://na4.documents.adobe.com/public/esignWidget?wid=CBFCIBAA3AAABLblqZhANiGdbt-LLYa5PFH22u5u_lDk_Mnx6qtWG_THH6xS7bNjcKejFYEGMzfmt2SNJ77A*">Liability Waiver</a> in order to participate in the motorcycle run.                   </div>

Greater New Orleans Therapeutic Riding Center

Harley for Horses: Benefit Motorcycle Run

4325 US-51

Motorcycle Rider Entry Fee

US$30

Motorcycle Passenger Entry Fee

US$25

Non-Rider Post-Run Festivities Ticket

US$10

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