Downtown Maryville Alliance

### Context Profile for Downtown Maryville Alliance

1. **Organization Mission & Cause**:
   - The Downtown Maryville Alliance (DMA) is dedicated to the revitalization and promotion of Downtown Maryville, Tennessee. Their mission focuses on enhancing the quality of life in the community through economic development, cultural enrichment, and community engagement. They aim to create a vibrant downtown that attracts residents and visitors alike, fostering a sense of community and pride.

2. **Type of Activities**:
   - **Events**: The DMA organizes various community events, including the annual "Uncorked Wine & Food Tasting" event, which showcases local restaurants and wineries while supporting downtown revitalization efforts.
   - **Fundraising Campaigns**: They run fundraising initiatives to support their mission, including ticket sales for events and auctions.
   - **Community Programs**: The organization engages in programs that promote local businesses and cultural events, enhancing the downtown experience for all.

3. **Tone of Voice**:
   - The tone of the DMA's communications is friendly, inviting, and community-focused. They use an enthusiastic and engaging language style that reflects their commitment to the community and their events. The tone is informal yet professional, aiming to inspire participation and support.

4. **Emoji Usage**:
   - The DMA does not appear to use emojis in their communications based on the analyzed content from their website and email campaigns. Their style leans towards a more traditional approach to written communication.

5. **Key Facts**:
   - **Founding Info**: Specific founding details were not found on the website, but the organization is actively involved in community development.
   - **Scale**: The DMA has conducted at least 10 forms and 8 email campaigns, indicating a robust engagement strategy.
   - **Impact Metrics**: While specific metrics were not detailed on the website, their events, such as the Uncorked Experience, are designed to support local businesses and enhance community engagement.
   - **Volunteer Info**: Information regarding volunteer opportunities was not explicitly mentioned, but community involvement is a key aspect of their mission.

6. **Writing Guidelines**:
   - **Style**: Use a friendly and engaging tone that resonates with the community. Aim for clarity and enthusiasm in descriptions of events and initiatives.
   - **Structure**: Use concise paragraphs and bullet points where appropriate to enhance readability. Include calls to action that encourage community participation.
   - **Language**: Avoid overly formal language; instead, opt for approachable and relatable expressions that invite readers to engage with the content.
   - **Visuals**: Incorporate images and graphics that reflect the vibrancy of downtown Maryville and its events, as seen in their email campaigns.

This context profile serves as a foundation for creating personalized and effective content for the Downtown Maryville Alliance, ensuring alignment with their mission and community-focused approach.

Glass Mugs

For Uncorked silent auction

Hello <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip " style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">First name <span contenteditable="false" data-custom-variable="{{lastname}}" fr-original-class="fr-deletable styled-tag-chip " style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">Last name, Thank you for your purchase at Maryville Uncorked!  Amanda Gilloolyamanda@downtownmaryville.com8658069158

For Uncorked silent auction

Downtown Maryville Alliance

2023 Uncorked auction

Glass Mugs

US$40