American Packrafting Association

### Context Profile for the American Packrafting Association

**1. Organization Mission & Cause:**
The American Packrafting Association (APA) is dedicated to promoting the sport of packrafting and ensuring the preservation of rivers and waterways. Their mission is to foster a vibrant community of paddlers while advocating for access, stewardship, education, and safety related to packrafting. They aim to inspire adventure and connection to nature through their activities and programs.

**2. Type of Activities:**
- **Speaker Series:** Engaging live Zoom events focusing on key pillars such as access & stewardship, education & safety, and fun & community.
- **Fundraising Campaigns:** Initiatives like the "RoundUp 2025" ticket sales, which offer early access to members.
- **Community Programs:** Events that celebrate the packrafting community and promote safety and environmental stewardship.
- **Membership Engagement:** Regular communications and events to keep members informed and involved.

**3. Tone of Voice:**
The tone of the APA is friendly, inspiring, and community-oriented. They use approachable language that encourages participation and fosters a sense of belonging among members. The communications are professional yet accessible, aiming to motivate and engage their audience.

**4. Emoji Usage:**
The organization utilizes emojis in their email communications to add a friendly and engaging touch. For example, the subject line of a recent email campaign included a ticket emoji (🎟️) to draw attention and convey excitement about the event. Emoji usage appears to be moderate and strategically placed to enhance the message without overwhelming the content.

**5. Key Facts:**
- **Founding Info:** The specific founding date is not mentioned on the website.
- **Scale:** The organization has a total of 12 forms and has conducted 18 email campaigns, indicating active engagement with their community.
- **Impact Metrics:** While specific metrics are not detailed on the website, the focus on community events and educational initiatives suggests a commitment to outreach and impact.
- **Volunteer Info:** Information about volunteer opportunities is not explicitly stated but can be inferred from their community-focused activities.

**6. Writing Guidelines:**
- **Style:** Use a conversational and engaging tone that reflects the community-oriented mission of the organization.
- **Structure:** Keep content clear and concise, using headings and bullet points for easy readability.
- **Language:** Incorporate inspiring and motivational language that resonates with outdoor enthusiasts and promotes adventure.
- **Emoji Use:** Include emojis sparingly to enhance engagement, particularly in subject lines and social media posts.
- **Call to Action:** Always include a clear call to action, encouraging readers to participate in events or support the organization.

This context profile provides a comprehensive overview of the American Packrafting Association, offering actionable insights for creating personalized and effective content that aligns with their mission and engages their community.

ONLINE EVENT: 11/7/2024 7pm MST

Explore river access and stewardship with experts working to protect this iconic river. Watch the "River of Sorrows" film and participate in a live Q&A with the filmmakers and APA's Access & Stewardship lead.

Nov 7th: Protecting the Future of the Dolores River

ONLINE EVENT: 1/9/2025 7pm MST

Growing safety as we grow our packrafting community is one of APA’s biggest priorities. Prepare for your paddling season ahead by starting out with the safety basics. Learn from Golden Paddle Award Winner Jule Harle’s expertise as a packrafting instructor and guide book author as she discusses “know before you go” logistics!

Jan 9th: The Future of Safety and Education in Packrafting

ONLINE EVENT: 2/6/2025 7pm MST

As winter begins to wind down, it’s time to start dreaming of our next trips! Join us for an evening with packrafting's inspirational Jeff Creamer and get animated for your own upcoming trips by Jeff’s retelling of large scale trips and niche packrafting uses. This event will include time saved for participant Q&A.

Feb 6th: Ski-Raftineering with Jeff Creamer

<span fr-original-style="font-style: normal; font-variant-caps: normal; font-weight: 400; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration: none; caret-color: rgb(94, 94, 94); color: rgb(0, 0, 0); font-family: Lato, sans-serif; font-size: 18px; letter-spacing: 0.5px; text-align: center; background-color: rgb(255, 255, 255); float: none; display: inline !important;" style="font-style:normal;font-variant-caps:normal;font-weight:400;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;caret-color:rgb(94, 94, 94);color:rgb(0, 0, 0);font-family:Lato, sans-serif;font-size:18px;letter-spacing:0.5px;text-align:center;background-color:rgb(255, 255, 255);float:none;display:inline !important;box-sizing:inherit">As the paddling season winds down and winter settles in, the American Packrafting Association is keeping the spirit of adventure alive with our annual Speaker Series. Join us for three engaging live Zoom events that dive into what matters most: preserving our rivers, staying safe, and celebrating our vibrant community. Each session focuses on one of APA’s key pillars—access & stewardship; education & safety; and fun & community. <span fr-original-style="font-style: normal; font-variant-caps: normal; font-weight: 400; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration: none; caret-color: rgb(94, 94, 94); color: rgb(239, 239, 239); font-family: Lato, sans-serif; font-size: 18px; letter-spacing: 0.5px; text-align: center; background-color: rgb(44, 130, 201); float: none; display: inline !important;" style="font-style:normal;font-variant-caps:normal;font-weight:400;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;caret-color:rgb(94, 94, 94);color:rgb(239, 239, 239);font-family:Lato, sans-serif;font-size:18px;letter-spacing:0.5px;text-align:center;background-color:rgb(44, 130, 201);float:none;display:inline !important;box-sizing:inherit"><a href="https://www.zeffy.com/ticketing/45225588-bf83-4399-85fa-4531795e8ee5" style="color:inherit;text-decoration-line:inherit;text-decoration-thickness:inherit;text-decoration-style:inherit;font-weight:700;box-sizing:inherit;text-decoration-color:initial;user-select:auto">Become an APA member</a><span fr-original-style="font-style: normal; font-variant-caps: normal; font-weight: 400; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration: none; caret-color: rgb(94, 94, 94); color: rgb(0, 0, 0); font-family: Lato, sans-serif; font-size: 18px; letter-spacing: 0.5px; text-align: center; background-color: rgb(255, 255, 255); float: none; display: inline !important;" style="font-style:normal;font-variant-caps:normal;font-weight:400;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;caret-color:rgb(94, 94, 94);color:rgb(0, 0, 0);font-family:Lato, sans-serif;font-size:18px;letter-spacing:0.5px;text-align:center;background-color:rgb(255, 255, 255);float:none;display:inline !important;box-sizing:inherit"> today to access the event, included for FREE in your annual membership!

Hi <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip" fr-original-style style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);padding:1px 8px;font-size:11px;display:inline-block;margin:0px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">First name, Thank you for registering for our upcoming event in the Speaker Series! We're thrilled to have you join us for a thrilling evening of ski-raftineering discussion with community member Jeff Creamer. <img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1738104614/fgnx17w33jnomvzk4pq0.png" style="width:600px;display:block;vertical-align:top;margin:5px auto;text-align:center;position:relative;max-width:100%;cursor:pointer;padding:0px 1px;user-select:none;box-sizing:inherit" /> Event Details:📅 Date: Thursday, February 6th🕒 Time: 7 PM Mountain Time📍 Location: Zoom (button below) <span contenteditable="false" data-button-color="{{#aa445f}}" data-custom-link="{{https://us02web.zoom.us/j/88532862587?pwd=bhCWqHz2WEUp0vBaVBvBbwilhqgat9.1}}" data-custom-variable="{{custom-link-button-5e4f09cb-cba4-4286-bf19-f0dcef8a7337}}" data-text="{{Webinar Link}}" fr-original-class="fr-deletable styled-tag-button" fr-original-style="background-color: #aa445f" style="background-color:rgb(170, 68, 95);border-radius:8px;height:36px;color:rgb(255, 255, 255);padding:8px 16px;font-size:14px;line-height:20px;font-family:Roboto;font-weight:500;box-sizing:inherit;display:inline-block;margin:0px;overflow-wrap:anywhere;user-select:none">Webinar Link If you have any questions or need assistance before the event, feel free to reach out.We look forward to seeing you there and sharing in this important discussion! Molly HarrisonBoard MemberAmerican Packrafting Associationmolly@packraft.org

As the paddling season winds down and winter settles in, the American Packrafting Association is keeping the spirit of adventure alive with our annual Speaker Series. Join us for three engaging live Zoom events that dive into what matters most: preserving our rivers, staying safe, and celebrating our vibrant community. Each session focuses on one of APA’s key pillars—access &amp; stewardship; education &amp; safety; and fun &amp; community. <a href="https://www.zeffy.com/ticketing/45225588-bf83-4399-85fa-4531795e8ee5">Become an APA member</a> today to access the event, included for FREE in your annual membership!

American Packrafting Association

Speaker Series Tickets

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