Institut de recherche sur le cancer de l'Université de Sherbrooke (IRCUS)

### Context Profile for Institut de recherche sur le cancer de l'Université de Sherbrooke (IRCUS)

#### 1. Organization Mission & Cause
The Institut de recherche sur le cancer de l'Université de Sherbrooke (IRCUS) is dedicated to advancing cancer research with the goal of improving understanding, detection, and treatment of all types of cancer. Their mission emphasizes the importance of funding research initiatives that lead to more effective cancer care for future generations. The organization also promotes physical activity as a preventive measure against cancer, highlighting the link between an active lifestyle and reduced cancer risk.

#### 2. Type of Activities
IRCUS engages in various activities, including:
- **Fundraising Campaigns**: Notable campaigns like the "Défi Orford 2025," which combines personal athletic challenges with fundraising efforts to support cancer research.
- **Community Programs**: Events that encourage physical activity and community involvement, such as outdoor challenges that promote health and wellness while raising funds for cancer research.
- **Research Initiatives**: Ongoing projects aimed at understanding cancer better and developing new treatment methodologies.

#### 3. Tone of Voice
The tone of the IRCUS website and communications is:
- **Inspiring**: The language encourages participation and emphasizes the positive impact of community involvement in cancer research.
- **Friendly and Inviting**: Communications are approachable, making it easy for individuals to engage with the organization and its activities.
- **Informative**: The content is educational, providing clear information about cancer, prevention, and the importance of research.

#### 4. Emoji Usage
The organization does not utilize emojis in their website content or communications. Their approach remains formal and professional, focusing on clear and impactful messaging without the use of casual symbols.

#### 5. Key Facts
- **Founding Info**: IRCUS is associated with the University of Sherbrooke, emphasizing academic and research excellence.
- **Scale**: The organization has conducted a total of 132 forms related to various campaigns and events.
- **Impact Metrics**: The "Défi Orford" campaign raised over $5,000 in its previous iteration, demonstrating community support and engagement.
- **Volunteer Info**: The organization encourages community participation and volunteerism, particularly in fundraising events like the Défi Orford.

#### 6. Writing Guidelines
- **Clarity and Accessibility**: Use straightforward language that is easy to understand, avoiding overly technical jargon unless necessary for context.
- **Encouragement of Participation**: Highlight opportunities for community involvement and emphasize the impact of individual contributions.
- **Emotional Appeal**: Use storytelling to connect with the audience on a personal level, sharing success stories and the importance of research in combating cancer.
- **Call to Action**: Always include clear calls to action, whether it’s to donate, participate in events, or share information.

This context profile serves as a foundation for generating personalized and relevant content for IRCUS, ensuring alignment with their mission, tone, and activities.

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Bonjour <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip " fr-original-style style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">Prénom , Nous vous remercions du fond du cœur d'avoir participé à ce concours pour soutenir notre cause. Ce tirage va grandement contribuer à soutenir la mission de l'Institut de recherche sur le cancer de l'Université de Sherbrooke (IRCUS) et la Société de recherche sur le cancer (SRC). Karine TremblayCoordonnatrice scientifique de l'IRCUSircus@usherbrooke.ca

Institut de recherche sur le cancer de l'Université de Sherbrooke (IRCUS)

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