American Packrafting Association

### Context Profile for the American Packrafting Association

**1. Organization Mission & Cause:**
The American Packrafting Association (APA) is dedicated to promoting the sport of packrafting and ensuring the preservation of rivers and waterways. Their mission is to foster a vibrant community of paddlers while advocating for access, stewardship, education, and safety related to packrafting. They aim to inspire adventure and connection to nature through their activities and programs.

**2. Type of Activities:**
- **Speaker Series:** Engaging live Zoom events focusing on key pillars such as access & stewardship, education & safety, and fun & community.
- **Fundraising Campaigns:** Initiatives like the "RoundUp 2025" ticket sales, which offer early access to members.
- **Community Programs:** Events that celebrate the packrafting community and promote safety and environmental stewardship.
- **Membership Engagement:** Regular communications and events to keep members informed and involved.

**3. Tone of Voice:**
The tone of the APA is friendly, inspiring, and community-oriented. They use approachable language that encourages participation and fosters a sense of belonging among members. The communications are professional yet accessible, aiming to motivate and engage their audience.

**4. Emoji Usage:**
The organization utilizes emojis in their email communications to add a friendly and engaging touch. For example, the subject line of a recent email campaign included a ticket emoji (🎟️) to draw attention and convey excitement about the event. Emoji usage appears to be moderate and strategically placed to enhance the message without overwhelming the content.

**5. Key Facts:**
- **Founding Info:** The specific founding date is not mentioned on the website.
- **Scale:** The organization has a total of 12 forms and has conducted 18 email campaigns, indicating active engagement with their community.
- **Impact Metrics:** While specific metrics are not detailed on the website, the focus on community events and educational initiatives suggests a commitment to outreach and impact.
- **Volunteer Info:** Information about volunteer opportunities is not explicitly stated but can be inferred from their community-focused activities.

**6. Writing Guidelines:**
- **Style:** Use a conversational and engaging tone that reflects the community-oriented mission of the organization.
- **Structure:** Keep content clear and concise, using headings and bullet points for easy readability.
- **Language:** Incorporate inspiring and motivational language that resonates with outdoor enthusiasts and promotes adventure.
- **Emoji Use:** Include emojis sparingly to enhance engagement, particularly in subject lines and social media posts.
- **Call to Action:** Always include a clear call to action, encouraging readers to participate in events or support the organization.

This context profile provides a comprehensive overview of the American Packrafting Association, offering actionable insights for creating personalized and effective content that aligns with their mission and engages their community.

Pair of Rocky Talkie GMRS two-way radios for your epic adventures. Value $360.

Rocky Talkie (pair of GMRS radios) - 1 ticket for $5

Rocky Talkie (pair of GMRS radios) -  5 tickets for $20

Alpacka packraft -- the choice is yours! *Pick from a self bailer or whitewater Wolverine or Gnarwhal. Value $1525

Alpacka Packraft - 1 ticket for $5

Alpacka Packraft - 5 tickets for $20

Werner 4-Piece Powerhouse paddle perfect for your backcountry packable adventures or front country paddling.

Werner Powerhouse 4-piece paddle - 1 ticket for $5

Werner Powerhouse 4-piece paddle - 5 tickets for $20

Custom-made packraft to fit your size donated Arenal Outdoor Center (AKA: Kona Packrafts). Made with 420D TPU ballistic fabric with average weight of 6#s. Wow!! A boat made just for YOU! Value $1499.

Custom-built packraft by Arenal Outdoor Center - 1 ticket

Custom-built packraft by Arenal Outdoor Center -  5 tickets

<img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1719940718/jbjuac02villkmohjuyi.png" style="width:878px;display:block;vertical-align:top;margin:5px auto;text-align:center;position:relative;max-width:100%;cursor:pointer;padding:0px 1px;user-select:none;box-sizing:inherit" />So you can't join us in person this year for RoundUp? That's okay! You can still get in on the fun and prizes!   These tickets are ONLY for sale online but we'll choose a winning name at RoundUp LIVE on Instagram feed (assuming tech works for us) around 8:30(ish) pm on Saturday, July 13, 2024. Online ticket sales close at 7:55pm MST the same day.  Buy a raffle ticket (or ten) and support APA's work! You could win  the following prizes from the American Packrafting Association: <ul><li style="box-sizing:inherit">Pair of <a href="https://rockytalkie.com/products/5-watt-radio?gad_source=1&gclid=CjwKCAjwp4m0BhBAEiwAsdc4aPR4_OUCc7Cjvsw75Q8E6LFYObeTFN08Yd_2L51N4m4xBomz5XcNcxoCuJwQAvD_BwE" rel="noopener noreferrer" style="color:green;text-decoration:inherit;user-select:auto;font-weight:700;box-sizing:inherit" target="_blank">Rocky Talkie GMRS two-way radios</a> for your epic adventures. Value $360. </li><li style="box-sizing:inherit">Custom-made packraft to fit your size donated <a href="https://www.arenaloutdoorcenter.com/" rel="noopener noreferrer" style="color:green;text-decoration:inherit;user-select:auto;font-weight:700;box-sizing:inherit" target="_blank">Arenal Outdoor Center.</a> Made with 420D TPU ballistic fabric with average weight of 6#s. Wow!! A boat made just for YOU! Value $1499. </li><li style="box-sizing:inherit"><a href="https://wernerpaddles.com/products/powerhouse-4-piece-straight-shaft" rel="noopener noreferrer" style="color:green;text-decoration:inherit;user-select:auto;font-weight:700;box-sizing:inherit" target="_blank">Werner 4-Piece Powerhouse paddle </a>perfect for your backcountry packable adventures or front country paddling. </li><li style="box-sizing:inherit"><a href="https://alpackaraft.com/collections/packrafts" rel="noopener noreferrer" style="color:green;text-decoration:inherit;user-select:auto;font-weight:700;box-sizing:inherit" target="_blank">Alpacka</a> packraft -- Whitewater Deck (WW) or Self-Bailer (SB) Gnarwhal or Wolverine. Includes full whitewater rigging. Value $1900</li></ul>Online ticket sales close at 7:55pm MST. Drawing held live at RoundUp (and via Instagram Live barring technological hiccups) at 8:30(ish) pm MST. <div style="box-sizing:border-box;margin:0px;flex-direction:row;flex-basis:100%;-webkit-box-flex:0;flex-grow:0;max-width:100%;padding-top:8px;padding-left:8px;color:rgb(15, 14, 91);font-family:Roboto, Helvetica, Arial, sans-serif;font-size:14px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:0.25px;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial"><div style="box-sizing:border-box;display:flex;flex-flow:wrap;margin-top:-16px;width:calc(100% + 16px);margin-left:-16px"> </div></div>

Hi <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip " fr-original-style style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">First name , Thank you for supporting the work APA does. Your online raffle ticket purchase was successful. We hope you are the lucky winner and take home some great gear. Please help us thank our generous sponsors.  DRAWING INFO: <ul><li style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit;color:rgb(15, 14, 91)">Online ticket sales close at 7:55pm MST on Saturday, July 13, 2024. </li><li style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit;color:rgb(15, 14, 91)">We will announce winners for each prize on Instagram LIVE around 8:30(ish) pm the same day. </li><li style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit;color:rgb(15, 14, 91)">If we experience technical difficulties with LIVE stream (service is sketch in campground), we will record video and post ASAP after the drawing at RoundUp so check us out on IG: <a href="https://www.instagram.com/americanpackraftingassociation/" style="color:inherit;text-decoration:inherit;user-select:auto;box-sizing:inherit">https://www.instagram.com/americanpackraftingassociation/</a>. </li></ul>Please contact us to become a APA Board Member or beloved volunteer! Many hands make for lighter work.  Also, please consider becoming a monthly donor to APA at just $10 or $20 a month. <a href="https://www.zeffy.com/en-US/donation-form/cc05646d-0839-4c6d-9817-9efeb5c2d293" rel="noopener noreferrer" style="color:green;text-decoration:inherit;user-select:auto;font-weight:700;box-sizing:inherit" target="_blank">Set up tour monthly giving schedule here.</a> We are stoked for your support. Thank you.  Safe paddling!   Sarah KilbourneAPA Executive Director roundup@packraft.org

<img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1719940718/jbjuac02villkmohjuyi.png" style="width:878px;display:block;vertical-align:top;margin:5px auto;text-align:center;position:relative;cursor:pointer;padding:0px 1px;user-select:none;box-sizing:inherit;max-width:100%" />So you can't join us in person this year for RoundUp? That's okay! You can still get in on the fun and prizes!   These tickets are ONLY for sale online but we'll choose a winning name at RoundUp LIVE on Instagram feed (assuming tech works for us) around 8:30(ish) pm on Saturday, July 13, 2024. Online ticket sales close at 7:55pm MST the same day.  Buy a raffle ticket (or ten) and support APA's work! You could win  the following prizes from the American Packrafting Association: <ul><li>Pair of <a href="https://rockytalkie.com/products/5-watt-radio?gad_source=1&amp;gclid=CjwKCAjwp4m0BhBAEiwAsdc4aPR4_OUCc7Cjvsw75Q8E6LFYObeTFN08Yd_2L51N4m4xBomz5XcNcxoCuJwQAvD_BwE" target="_blank">Rocky Talkie GMRS two-way radios</a> for your epic adventures. Value $360. </li><li>Custom-made packraft to fit your size donated <a href="https://www.arenaloutdoorcenter.com/" target="_blank">Arenal Outdoor Center.</a> Made with 420D TPU ballistic fabric with average weight of 6#s. Wow!! A boat made just for YOU! Value $1499. </li><li><a href="https://wernerpaddles.com/products/powerhouse-4-piece-straight-shaft" target="_blank">Werner 4-Piece Powerhouse paddle </a>perfect for your backcountry packable adventures or front country paddling. </li><li><a href="https://alpackaraft.com/collections/packrafts" target="_blank">Alpacka</a> packraft -- Whitewater Deck (WW) or Self-Bailer (SB) Gnarwhal or Wolverine. Includes full whitewater rigging. Value $1900</li></ul>Online ticket sales close at 7:55pm MST. Drawing held live at RoundUp (and via Instagram Live barring technological hiccups) at 8:30(ish) pm MST. <div><div> </div></div>

American Packrafting Association

2024 RoundUp ONLINE Raffle

Rocky Talkie (pair of GMRS radios) - 1 ticket for $5

US$5

Rocky Talkie (pair of GMRS radios) - 5 tickets for $20

US$20

Alpacka Packraft - 1 ticket for $5

US$5

Alpacka Packraft - 5 tickets for $20

US$20

Werner Powerhouse 4-piece paddle - 1 ticket for $5

US$5

Werner Powerhouse 4-piece paddle - 5 tickets for $20

US$20

Custom-built packraft by Arenal Outdoor Center - 1 ticket

US$5

Custom-built packraft by Arenal Outdoor Center - 5 tickets

US$20

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