Friends of Second Chance Shelter

### Context Profile for Friends of Second Chance Shelter

#### 1. Organization Mission & Cause:
**Mission:** Friends of Second Chance Shelter is dedicated to rescuing and rehoming dogs in the Central New York (CNY) community. Their mission is to provide a safe haven for adoptable dogs, ensuring they find loving, forever homes. The organization emphasizes compassion and community involvement in their efforts to improve the lives of these animals.

#### 2. Type of Activities:
- **Adoption Services:** The primary activity is facilitating dog adoptions, having successfully placed over 600 dogs since their inception.
- **Community Events:** They host celebratory events, such as "A Decade of Second Chances," which includes raffles, auctions, music, and guest speakers.
- **Fundraising Campaigns:** Engaging the community through various fundraising initiatives to support their mission and operational costs.

#### 3. Tone of Voice:
The tone of voice on the website and in communications is **friendly, inspiring, and community-oriented**. The language is accessible and warm, aiming to create a sense of belonging and urgency around the cause. Phrases like "Excitement is in the air!" and the use of personal touches in emails (like addressing recipients by name) contribute to this tone.

#### 4. Emoji Usage:
The organization utilizes emojis in their communications to convey warmth and friendliness. Common emojis include:
- 🐶 (dog)
- ❤️ (heart)
- 🐾 (paw prints)
These are used sparingly but effectively, primarily in event promotions and celebratory messages, enhancing the emotional connection with the audience.

#### 5. Key Facts:
- **Founding Info:** Second Chance Canine Adoption Shelter opened on October 15, 2015.
- **Scale:** The organization has helped over 600 dogs find homes in the CNY area.
- **Impact Metrics:** The shelter celebrates its 10-year anniversary in 2025, marking a decade of service to the community.
- **Volunteer Info:** While specific volunteer metrics were not detailed on the website, community involvement is implied through events and fundraising activities.

#### 6. Writing Guidelines:
- **Personalization:** Use the recipient's name to create a personal connection.
- **Warmth and Positivity:** Maintain a friendly and uplifting tone, celebrating achievements and community involvement.
- **Clarity and Brevity:** Keep communications clear and to the point, ensuring that the mission and calls to action are easily understood.
- **Use of Emojis:** Incorporate relevant emojis to enhance emotional engagement, but do so in moderation to maintain professionalism.

This context profile serves as a foundational guide for generating personalized and effective content for Friends of Second Chance Shelter, ensuring alignment with their mission, tone, and community-oriented approach.

LXCL:LAST CALL PRICING!!!!Join us for a fun filled night of raffles, silent auctions, photo booth, music, guest speakers and a dinner buffet.

General Admission

LXCL:Sponsorship includes: 5 tickets to the event, social media exposure, company logo on food stations, company logo placed on Second Chance website for one year, business name announced during event, business cards/brochures placed in shelter adoption kits for one year. **After purchasing, please email a .JPEG image of your logo to friendsofsecondchance@gmail.com

Platinum Level Sponsor

LXCL:Sponsorship includes: 4 tickets to the event, 5x7 laminated sign with company logo at a food station, company logo placed on Second Chance website for one year, business name announced during event. **After purchasing, please email a .JPEG image of your logo to friendsofsecondchance@gmail.com

Gold Level Sponsor

LXCL:Sponsorship includes: 2 tickets to the event, company logo placed on Second Chance website for one year, business name announced during event. **After purchasing, please email a .JPEG image of your logo to friendsofsecondchance@gmail.com

Silver Level Sponsor

LXCL:Sponsorship includes: 2 tickets to the event, business name announced during event. **After purchasing, please email a .JPEG image of your logo to friendsofsecondchance@gmail.com

Bronze Level Sponsor

Excitement is in the air! It is hard to believe that we have been helping dogs in the CNY community for 10 years! Second Chance Canine Adoption Shelter opened its doors to the local community on October 15, 2015; throughout this time we have had the privilege to help over 600 local adoptable dogs find their loving, forever homes! 🐶❤️🐾Come join us for a celebration event to recognize our 10 year anniversary at Drumlin&#39;s Country Club! The night will include raffles, silent auctions, photo booth by Cuse Booths, music, guest speakers and a dinner buffet.&nbsp;

Hi <span contenteditable="false" data-custom-variable="{{firstName}}" fr-original-class="fr-deletable styled-tag-chip" fr-original-style style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);padding:1px 8px;font-size:11px;display:inline-block;margin:0px;overflow-wrap:anywhere;-webkit-touch-callout:none;-webkit-user-select:none;box-sizing:inherit">First name, Thank you for supporting Second Chance Canine Adoption Shelter! The cost of your ticket sales will go towards helping the pups in our shelter! We look forward to seeing you at our 10 year anniversary event!🐶🐾❤ Second Chance Canine Adoption Shelterfriendsofsecondchance@gmail.com

Excitement is in the air! It is hard to believe that we have been helping dogs in the CNY community for 10 years! Second Chance Canine Adoption Shelter opened its doors to the local community on October 15, 2015; throughout this time we have had the privilege to help over 600 local adoptable dogs find their loving, forever homes! 🐶❤️🐾Come join us for a celebration event to recognize our 10 year anniversary at Drumlin's Country Club! The night will include raffles, silent auctions, photo booth by Cuse Booths, music, guest speakers and a dinner buffet.

Friends of Second Chance Shelter

A Decade of Second Chances

800 Nottingham Rd

General Admission

US$55

Platinum Level Sponsor

US$2,000

Gold Level Sponsor

US$1,000

Silver Level Sponsor

US$500

Bronze Level Sponsor

US$250

Add a donation for Friends of Second Chance Shelter