American Cancer Society - Northeast Region

### Context Profile for American Cancer Society - Northeast Region

#### 1. Organization Mission & Cause
The American Cancer Society (ACS) is dedicated to eliminating cancer as a major health problem. Their mission is to save lives, celebrate lives, and lead the fight for a world without cancer. They provide support through research, education, advocacy, and patient services, aiming to improve the quality of life for cancer patients and their families.

#### 2. Type of Activities
- **Events**: ACS organizes various events, including the "Tribute of Light Celebration," which honors loved ones affected by cancer. Participants can dedicate tributes and engage in a ceremony.
- **Fundraising Campaigns**: They run multiple fundraising initiatives to support their mission, including community walks, galas, and online donation drives.
- **Community Programs**: ACS offers programs that provide resources and support for patients and caregivers, including transportation services, educational workshops, and support groups.

#### 3. Tone of Voice
The tone of voice used by ACS is **inspiring**, **supportive**, and **compassionate**. Their communications aim to uplift and motivate individuals affected by cancer while fostering a sense of community and hope. The language is often formal yet accessible, creating a welcoming atmosphere for all.

#### 4. Emoji Usage
The American Cancer Society does not appear to use emojis in their official communications, maintaining a more traditional and professional tone in their messaging.

#### 5. Key Facts
- **Founding Info**: The American Cancer Society was founded in 1913.
- **Scale**: The Northeast Region is part of a larger national organization with a significant presence across the United States.
- **Impact Metrics**: ACS has contributed to a decline in cancer mortality rates and funds numerous research projects aimed at cancer prevention and treatment.
- **Volunteer Info**: ACS relies heavily on volunteers for events and programs, encouraging community involvement and support.

#### 6. Writing Guidelines
- **Style**: Use a compassionate and encouraging tone, focusing on community support and empowerment.
- **Language**: Avoid jargon; use clear and straightforward language to ensure accessibility.
- **Structure**: Use headings and bullet points for easy readability. Include calls to action that inspire participation and support.
- **Personalization**: Incorporate personal stories and testimonials to connect emotionally with the audience.

This context profile should serve as a foundation for generating personalized and effective content for the American Cancer Society - Northeast Region.

A $10 donation gets a chance for your pet to be featured on one of 3 electronic billboards on June 6th, 7th and 8th, 2025.

The electronic billboards are located on Peach Street, 12th Street, and Interchange Road.

Chance to have pet on 1 of 3 electronic billboards.

A $25 donation gets a chance for your pet to be featured on all 3 electronic billboards on June 6th, 7th and 8th, 2025.

The electronic billboards are located on Peach Street, 12th Street, and Interchange Road.

Chance to have pet on all 3 electronic billboards.

LAMAR presents the American Cancer Society Erie&#39;s Animal All-Stars Fundraiser! 😺A $10 donation gets a chance for your pet to be featured on one of 3 electronic billboards on June 6th, 7th and 8th, 2025. 🐶A $25 donation gets a chance for your pet to be featured on all 3 electronic billboards on June 6th, 7th and 8th, 2025.<span fr-original-style="color: rgb(0, 0, 0); font-family: Roboto; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: 0.25px; orphans: 2; text-align: left; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;" id="isPasted" style="color: rgb(0, 0, 0); font-family: Roboto; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: 0.25px; orphans: 2; text-align: left; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; float: none; display: inline !important; box-sizing: inherit;">🐴Enter as many times as you would like.&nbsp;<span fr-original-style="color: rgb(0, 0, 0); font-family: Roboto; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: 0.25px; orphans: 2; text-align: left; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;" id="isPasted" style="color: rgb(0, 0, 0); font-family: Roboto; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: 0.25px; orphans: 2; text-align: left; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; float: none; display: inline !important; box-sizing: inherit;">🐐The electronic billboards are located on Peach Street, 12th Street, and Interchange Road. 🐠Donors are welcome to send a picture of their pet to be included in our &quot;Fan Favorite&quot; voting on our local Facebook Group (<a fr-original-class="fr-green" fr-original-style="" id="isPasted" style="text-decoration-color: initial; user-select: auto; color: green; box-sizing: inherit;" target="_blank">www.facebook.com/groups/erierelay)&nbsp;</a>and the pet with the most votes AT 5:30 ON JUNE 8TH&nbsp;will win an 8x10 photo canvas print of the winning picture. Additional information will be in your donation receipt. Pet photo submission deadline: Wednesday, May 22nd, 2025.🦎All 4 winners will be contacted prior to June 6th, to submit final photo for the billboard. <em fr-original-style="box-sizing: inherit; color: rgb(14, 38, 93); font-family: Roboto, Helvetica, Arial, sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: 0.25px; orphans: 2; text-align: left; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;" style="box-sizing: inherit; color: rgb(14, 38, 93); font-family: Roboto, Helvetica, Arial, sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: 0.25px; orphans: 2; text-align: left; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;">Please note, Zeffy is an amazing ticketing site and does not take any fees from your donation to us and instead asks for your support at check out. &nbsp;You can change that defaulted amount to any amount.

<img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1746101586/wysiwyg/c1yptl86chcmwbu2cnby.jpg" style="width: 600px; display: block; vertical-align: top; margin: 5px auto; text-align: center; position: relative; max-width: 100%; cursor: pointer; padding: 0px 1px; user-select: none; box-sizing: inherit;" fr-original-style="width: 600px; display: block; vertical-align: top; margin: 5px auto; text-align: center;" fr-original-class="fr-draggable">Hi <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip" fr-original-style="" style="background-color: rgb(248, 248, 255); border: 1px solid rgb(191, 191, 255); border-radius: 4px; color: rgb(42, 42, 196); padding: 1px 8px; font-size: 11px; display: inline-block; margin: 0px; overflow-wrap: anywhere; user-select: none; box-sizing: inherit;">First name, Thank you for donating and supporting our shared vision to end cancer as we know it, for everyone. &nbsp; This fundraiser benefits the&nbsp;American Cancer Society Relay For Life of Erie County&nbsp;and was inspired by the love we have for the caregiving nature and support from our personal pets and the American Cancer Society&#39;s PAWS (Pups Assisting With Support) grants issued in 2024.By supplementing the cost of veterinary care, adoption, handler/staff member training, food, grooming, beds, toys and improving/maintaining dog facilities, the grant program aims to improve the quality of life for pediatric oncology patients and their caregivers by improving overall well-being during treatment. &nbsp;Collectively, the American Cancer Society&rsquo;s 2024 PAWS projects have touched more than 10,000 children and families impacted by cancer.&nbsp; Learn more <a fr-original-style="" href="https://www.cancer.org/cancer/latest-news/our-impact/facility-dogs-paws-grant-program.html?_gl=1*1dmtucb*_gcl_au*MTQ2MTE2NTA0LjE3NDM1MjIxOTIuMTQxOTIyNzUwNS4xNzQ1MjU4NjYxLjE3NDUyNTg2NjE." rel="noopener noreferrer" style="text-decoration-color: initial; user-select: auto; box-sizing: inherit;" target="_blank">here</a>. Donations from this fundraiser benefit the fundraising totals of Relay For Life of Erie County, Pennsylvania, and will be used to support all the programs and services of your American Cancer Society. Learn more about our June 21 community event to end cancer <a fr-original-style="" href="http://www.relay.org/paerie" rel="noopener noreferrer" style="text-decoration-color: initial; user-select: auto; box-sizing: inherit;" target="_blank">here.</a> To have your pet photo be part of the &quot;Fan Favorite&quot; contest on our Relay For Life of Erie County PA Facebook group: send an email with a high-resolution image of your pet to EriePARelay@cancer.org along with your name and your pet&#39;s name. &nbsp;Then invite your friends and family to &quot;vote&quot; for your pet by giving reactions on the post of your photo. &quot;Likes&quot; and &quot;hearts&quot; must be given on our original post &mdash; and not a shared post &mdash; to be included in the vote count, so be sure to tag people on the original post! The pet photo with the most votes by 5:30 pm on June 8th, 2025, will win an 8-inch-by-10-inch photo canvas print of the winning picture. Pet photo submission deadline: Thursday, May 22, 2025. All four billboard winners will be contacted before June 6 to submit the final photo for the billboard and sign off on the image release. The billboard photo can be different from the &quot;Fan Favorite&quot; image. &nbsp;For reference, the image release is here: IMAGE/PHOTO: I grant the American Cancer Society, Inc., the absolute right and permission to copyright, use, re-use, publish, and republish, and to license the right to use, re-use, publish and republish in any format (except for fundraising purposes) photographic portraits or photos of the image I have submitted.It is my understanding that I will receive no compensation for my photo or image.I waive any right to inspect and/or approve the finished product or the advertising copy or printed matter that may be used in connection with my image or photo. and all rights to the photo belong to American Cancer Society, Inc.I confirm that I am of full legal age and have every right to contract in my own name in the above regard and agree to these terms when submitting my photo to EriePARelay@cancer.org. Thank you again for your support of our mission to improve the lives of people with cancer and their families through advocacy, research and patient support, to end cancer as we know it, for everyone.<p fr-original-style='box-sizing: border-box; font-family: "Source Sans Pro", HelveticaNeue-Light, "Helvetica Neue Light", "Helvetica Neue", Helvetica, Arial, "Lucida Grande", sans-serif; font-size: 18px; color: rgb(89, 89, 89); margin: 0px 0px 10px; -webkit-font-smoothing: antialiased; text-decoration: none; text-align: left; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: 0.45px; orphans: 2; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(255, 255, 255);' style='box-sizing: border-box; font-family: "Source Sans Pro", HelveticaNeue-Light, "Helvetica Neue Light", "Helvetica Neue", Helvetica, Arial, "Lucida Grande", sans-serif; font-size: 18px; color: rgb(89, 89, 89); margin: 0px 0px 10px; -webkit-font-smoothing: antialiased; text-decoration: none; text-align: left; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: 0.45px; orphans: 2; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(255, 255, 255); width: 100%; line-height: 1.5;'> <p fr-original-style='box-sizing: border-box; font-family: "Source Sans Pro", HelveticaNeue-Light, "Helvetica Neue Light", "Helvetica Neue", Helvetica, Arial, "Lucida Grande", sans-serif; font-size: 18px; color: rgb(89, 89, 89); margin: 0px 0px 10px; -webkit-font-smoothing: antialiased; text-decoration: none; text-align: left; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: 0.45px; orphans: 2; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(255, 255, 255);' style='box-sizing: border-box; font-family: "Source Sans Pro", HelveticaNeue-Light, "Helvetica Neue Light", "Helvetica Neue", Helvetica, Arial, "Lucida Grande", sans-serif; font-size: 18px; color: rgb(89, 89, 89); margin: 0px 0px 10px; -webkit-font-smoothing: antialiased; text-decoration: none; text-align: left; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: 0.45px; orphans: 2; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(255, 255, 255); width: 100%; line-height: 1.5;'>Your Relay For Life of Erie County volunteer leadership teamEriePARelay@cancer.org

LAMAR presents the American Cancer Society Erie's Animal All-Stars Fundraiser! 😺A $10 donation gets a chance for your pet to be featured on one of 3 electronic billboards on June 6th, 7th and 8th, 2025. 🐶A $25 donation gets a chance for your pet to be featured on all 3 electronic billboards on June 6th, 7th and 8th, 2025.🐴Enter as many times as you would like. 🐐The electronic billboards are located on Peach Street, 12th Street, and Interchange Road. 🐠Donors are welcome to send a picture of their pet to be included in our "Fan Favorite" voting on our local Facebook Group (<a target="_blank">www.facebook.com/groups/erierelay) </a>and the pet with the most votes AT 5:30 ON JUNE 8TH will win an 8x10 photo canvas print of the winning picture. Additional information will be in your donation receipt. Pet photo submission deadline: Wednesday, May 22nd, 2025.🦎All 4 winners will be contacted prior to June 6th, to submit final photo for the billboard. Please note, Zeffy is an amazing ticketing site and does not take any fees from your donation to us and instead asks for your support at check out.  You can change that defaulted amount to any amount.

American Cancer Society - Northeast Region

American Cancer Society Erie's Animal All-Stars Fundraiser

Chance to have pet on 1 of 3 electronic billboards.

US$10

Chance to have pet on all 3 electronic billboards.

US$25

Add a donation for American Cancer Society - Northeast Region