AEM (Accès escalade Montréal)

### Context Profile for AEM (Accès escalade Montréal)

1. **Organization Mission & Cause:**
   - **Mission:** AEM is dedicated to promoting climbing as both a recreational activity and a competitive sport. They aim to identify and develop young athletes interested in climbing, especially in the context of competition, and to foster a community around this sport.
   - **Cause:** The organization emphasizes inclusivity, encouraging participation from individuals of all ages and skill levels, particularly in light of climbing's inclusion in the Olympics.

2. **Type of Activities:**
   - **Events:** AEM organizes various events, including "Séances d'identification de potentiel" (Potential Identification Sessions) aimed at assessing young climbers' abilities for competitive teams.
   - **Community Programs:** They offer workshops in different climbing disciplines (BLOC, DIFFICULTÉ, and VITESSE) and provide opportunities for athletes from other sports to transition into climbing.
   - **Fundraising Campaigns:** AEM conducts fundraising activities to support their programs and initiatives.

3. **Tone of Voice:**
   - The tone is **friendly**, **encouraging**, and **inspiring**, with an emphasis on community and inclusivity. The language is accessible, aimed at engaging families and young athletes, making it feel welcoming and supportive.

4. **Emoji Usage:**
   - AEM uses emojis in their communications, notably the 🎯 emoji in event titles to emphasize focus and excitement. Emoji usage appears to be moderate, enhancing the friendly tone without overwhelming the content.

5. **Key Facts:**
   - **Founding Info:** Specific founding details were not found on the website; further research may be needed.
   - **Scale:** AEM has conducted 8 forms and sent out 53 email campaigns, indicating active engagement with their community.
   - **Impact Metrics:** The organization focuses on developing young athletes, with a goal of integrating them into competitive teams and programs.
   - **Volunteer Info:** Information on volunteers was not explicitly mentioned; however, community involvement is likely encouraged given the nature of their programs.

6. **Writing Guidelines:**
   - **Style:** Use clear and simple language that is accessible to a broad audience, including families and young athletes.
   - **Structure:** Organize content with headings and bullet points for easy readability. Use engaging and motivational language to inspire participation.
   - **Call to Action:** Include clear calls to action, such as invitations to events or links to further information, ensuring they are prominent and easy to follow.
   - **Inclusivity:** Always emphasize inclusivity and community, encouraging participation from all skill levels and backgrounds.

### Summary
AEM is a nonprofit organization focused on promoting climbing as a sport and recreational activity, particularly among youth. Their activities are designed to identify and nurture talent in a supportive environment, making climbing accessible to everyone. The friendly and encouraging tone, combined with strategic emoji usage, enhances their communication efforts, making them relatable and engaging. Future content should maintain this tone, prioritize clarity, and emphasize community involvement.

Faites une contribution volontaire de 10$ pour AEM  ou ajoutez le montant désiré au bas du formulaire. Il servira à pérenniser et continuer de développer des programmes au travers de Accès Escalade Montréal et aider les jeunes de l'équipe de compétition HR AEM.   MERCI!

Contribution volontaire au bénéfice de  AEM

Make a voluntary contribution of $10 to AEM or add the desired amount at the bottom of the form. It will be used to sustain and continue developing programs through Accès Escalade Montréal and to help the youth members of the HR AEM competition team. THANK YOU!

Make a donation for AEM

Accès à l'événement avec accès aux zones de bloc et activités sans corde.

Détenteur Accueil Bloc HR

Access to the event with access to bouldering areas and rope-less activities.

HR boulder accreditation Holder

Accès à l'événement avec accès aux zones de bloc et de moulinette et activités encordées.

Détenteur accréditation moulinette HR

Access to the event with access to bouldering and top rope areas and roped activities.

HR Top Rope Accreditation Holder

Accès à l'événement avec accès aux zones de bloc, de moulinette et de premier de cordée et activités encordées.

Détenteur accréditation premier de cordée HR

Access to the event with access to bouldering, top rope and lead climber areas and roped activities.

HR Lead Climber Accreditation Holder

Access to the event with access to the same areas and activities (bouldering and/or top rope) as the accompanying accredited adult

Youth (with accredites adult)

Accès à l'événement avec accès aux memes zones  et activités (bloc et/ou moulinette) que l'adulte accrédité qui l'accompagne

Enfant (avec adulte accrédité)

🎉&nbsp;BYEBYE HR &ndash; A last climb, a big party! 🎉 🧗&zwj;♂️ May 17, 2025 &ndash; Reservations required! Join us on May 17, 2025, 11:00 am to 5:00 PM for the BYEBYE HR Closing Party &mdash; a free event exclusively for all past and present HR clients! Let&rsquo;s come together to celebrate over 30 years of legacy from the first climbing gym ever opened in Montreal &mdash; and enjoy one final, fun-filled climb in a festive atmosphere. <hr fr-original-style="" style="clear: both; user-select: none; break-after: page; width: 100%; box-sizing: inherit;">PROGRAM: 🧱 The legendary milk crate stacking competition (yes, it&rsquo;s back!) 🧗&zwj;♀️ Challenges at sponsor stations (Mammut, La Cord&eacute;e, Mad Rock, Grizzly Grip Chalk) &ndash; tons of prizes to be won! 🍹 Free drinks from Mate Libre and Bor&eacute;ale 🧢 Nostalgic HR giveaways and prize draws🎁 Lots of surprises in store! 👀💚 We encourage voluntary donations in support of Acc&egrave;s Escalade Montr&eacute;al (AEM), a nonprofit organization. All donations will help fund inclusive, educational, community, and athletic development programs through climbing. About AEM: Acc&egrave;s Escalade Montr&eacute;al (AEM) is a nonprofit organization dedicated to both the social and athletic development of climbing. AEM works to make climbing accessible to everyone, with a special focus on youth from underserved backgrounds and individuals living with physical or intellectual disabilities, in partnership with various community organizations. Carrying forward the legacy of Horizon Roc, AEM is now a major force in competitive climbing development in Quebec through its sport-study program, competition team, research initiatives with the Institut national du sport du Qu&eacute;bec (INS Qu&eacute;bec), and its involvement in competitions ranging from the Jeux de Montr&eacute;al to the international stage. What&rsquo;s next? AEM is about to open the first facility in Canada fully dedicated to its programs. As of September 2025, AEM will move into a large portion of the current Gym B, featuring the only International Federation-certified speed wall in the country, a world-class bouldering zone, and climbing walls specifically designed for training and instruction. It will be the only Canadian centre fully tailored for developing and elite climbing athletes. Help bring this exciting vision to life with your support! <hr fr-original-style="" style="clear: both; user-select: none; break-after: page; width: 100%; box-sizing: inherit;">⚠️ IMPORTANT: ✔ Reservations required ✔ You must have an HR client account&nbsp;before May 17 ✔ No belay certifications will be done on the day of the event &mdash; make sure to get certified in advance if you want to top rope or lead climb <hr fr-original-style="" style="clear: both; user-select: none; break-after: page; width: 100%; box-sizing: inherit;">💥 Don&#39;t miss your last chance to send your projects, create your final memories, and properly say goodbye to HR.

Hello <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip" fr-original-style="" style="background-color: rgb(248, 248, 255); border: 1px solid rgb(191, 191, 255); border-radius: 4px; color: rgb(42, 42, 196); padding: 1px 8px; font-size: 11px; display: inline-block; margin: 0px; overflow-wrap: anywhere; user-select: none; box-sizing: inherit;">Pr&eacute;nom , It&#39;s done! You are registered for the last Horizon Roc event.We can&#39;t wait to see you there, celebrate together, and turn the page on more than 30 years of history...&nbsp;Bring an HR memory: old shirt, accreditation card, photo... to get additional tickets for a draw. If this is not done, we encourage you to make a voluntary donation and support the development of Acc&egrave;s Escalade Montr&eacute;al. Your support will greatly contribute to the sustainability of this wonderful mission.&nbsp;. 🚀 <span contenteditable="false" data-button-color="{{#f09846}}" data-custom-variable="{{form-link-button-0155f8c7-60fb-41f5-9468-5449e586d519}}" data-prefilled-form-id="{{af2c4ebd-3339-4524-bf1d-140c023135d8}}" data-prefilled-form-type="{{DonationForm}}" data-text="{{Make a donation to AEM}}" fr-original-class="fr-deletable styled-tag-button" fr-original-style="background-color: #f09846" style="background-color: rgb(240, 152, 70); border-radius: 8px; height: 36px; color: rgb(255, 255, 255); padding: 8px 16px; font-size: 14px; line-height: 20px; font-family: Roboto; font-weight: 500; box-sizing: inherit; display: inline-block; margin: 0px; overflow-wrap: anywhere; user-select: none;">Make a donation to AEM The Horizon Roc teamcommunications@horizonroc.com

🎉 BYEBYE HR – A last climb, a big party! 🎉 🧗‍♂️ May 17, 2025 – Reservations required! Join us on May 17, 2025, 11:00 am to 5:00 PM for the BYEBYE HR Closing Party — a free event exclusively for all past and present HR clients! Let’s come together to celebrate over 30 years of legacy from the first climbing gym ever opened in Montreal — and enjoy one final, fun-filled climb in a festive atmosphere. <hr />PROGRAM: 🧱 The legendary milk crate stacking competition (yes, it’s back!) 🧗‍♀️ Challenges at sponsor stations (Mammut, La Cordée, Mad Rock, Grizzly Grip Chalk) – tons of prizes to be won! 🍹 Free drinks from Mate Libre and Boréale 🧢 Nostalgic HR giveaways and prize draws🎁 Lots of surprises in store! 👀💚 We encourage voluntary donations in support of Accès Escalade Montréal (AEM), a nonprofit organization. All donations will help fund inclusive, educational, community, and athletic development programs through climbing. About AEM: Accès Escalade Montréal (AEM) is a nonprofit organization dedicated to both the social and athletic development of climbing. AEM works to make climbing accessible to everyone, with a special focus on youth from underserved backgrounds and individuals living with physical or intellectual disabilities, in partnership with various community organizations. Carrying forward the legacy of Horizon Roc, AEM is now a major force in competitive climbing development in Quebec through its sport-study program, competition team, research initiatives with the Institut national du sport du Québec (INS Québec), and its involvement in competitions ranging from the Jeux de Montréal to the international stage. What’s next? AEM is about to open the first facility in Canada fully dedicated to its programs. As of September 2025, AEM will move into a large portion of the current Gym B, featuring the only International Federation-certified speed wall in the country, a world-class bouldering zone, and climbing walls specifically designed for training and instruction. It will be the only Canadian centre fully tailored for developing and elite climbing athletes. Help bring this exciting vision to life with your support! <hr />⚠️ IMPORTANT: ✔ Reservations required ✔ You must have an HR client account before May 17 ✔ No belay certifications will be done on the day of the event — make sure to get certified in advance if you want to top rope or lead climb <hr />💥 Don't miss your last chance to send your projects, create your final memories, and properly say goodbye to HR.

BYE BYE Horizon Roc | One last climb, a big party! 🎉

Bonjour <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip" fr-original-style="" style="background-color: rgb(248, 248, 255); border: 1px solid rgb(191, 191, 255); border-radius: 4px; color: rgb(42, 42, 196); padding: 1px 8px; font-size: 11px; display: inline-block; margin: 0px; overflow-wrap: anywhere; user-select: none; box-sizing: inherit;">First name, &Ccedil;a y est! tu est inscrit au dernier &eacute;v&eacute;nement Horizon Roc.Nous avons h&acirc;te de t&#39;y voir, f&ecirc;ter ensemble et tourner la page sur plus de 30 ans d&#39;histoire...&nbsp;Apporte un souvenir HR: vieux chandail, carte d&#39;accr&eacute;ditation, photo... afin d&#39;obtenir des billets additionnels pour un tirage. Si ce n&#39;est pas fait, Nous l&#39;encourageons &agrave; faire un don volontaire et soutenir le d&eacute;veloppement de Acc&egrave;s Escalade Montr&eacute;al . Ton &nbsp;support contribuera grandement &agrave; p&eacute;renniser cette belle mission. 🚀 <span contenteditable="false" data-button-color="{{#e8a226}}" data-custom-variable="{{form-link-button-69338270-9187-45b0-8f01-960f20308997}}" data-prefilled-form-id="{{af2c4ebd-3339-4524-bf1d-140c023135d8}}" data-prefilled-form-type="{{DonationForm}}" data-text="{{Faire un DON à AEM}}" fr-original-class="fr-deletable styled-tag-button" fr-original-style="background-color: #e8a226" style="background-color: rgb(232, 162, 38); border-radius: 8px; height: 36px; color: rgb(255, 255, 255); padding: 8px 16px; font-size: 14px; line-height: 20px; font-family: Roboto; font-weight: 500; box-sizing: inherit; display: inline-block; margin: 0px; overflow-wrap: anywhere; user-select: none;">Faire un DON &agrave; AEM L&#39;&eacute;quipe Horizon Roccommunications@horizonroc.com

🎉 BYEBYE HR – Une dernière grimpe, une grosse fête! 🎉  🧗‍♂️ 17 mai 2025 – Réservations obligatoires! Rejoignez-nous le 17 mai 2025 de 11h à 17h pour le party de <a href="https://app.cyberimpact.com/newsletter-view-online?ct=ub6SvRrhoPlR5zbvvSyRPWtmsNRexM6oCJL-kjJjCz9SrXLgInKuxkydiOCMqu0aD76RMlHUiraOE_AzzkwwOjsvvmCxzSib9CMWQ5vHxqLC_r7bJJjrJA4VLe_q_MqMtykjbVwkHBqnJCXO6aaBIg~~" target="_blank">fermeture</a>, BYEBYE HR, un événement réservé à tous ceux qui sont et qui ont été clients chez HR.  Ensemble, célébrons les 30+ années d’héritage du premier centre d’escalade à voir le jour à Montréal et grimpons une dernière fois dans une ambiance festive et ludique. <hr />AU PROGRAMME :  🧱 Compétition mythique de caisses de lait (oui, c’est de retour!)  🧗‍♀️ Défis sur les stations de nos commanditaires (Mammut, La Cordée, Mad Rock, Grizzly Grip Chalk)– courrez la chance de gagner de nombreux prix! 🍹 Rafraîchissements gratuits de Mate Libre et Boréale 🧢Tirages d'accessoires nostalgie/ souvenirs HR🎁Plein de surprises! 👀! 💚 Un don volontaire au profit de l'organisme à but non lucratif<a href="https://accesescalade.com/" target="_blank"> </a><a href="https://accesescalade.com/" target="_blank">Accès Escalade Montréal (AEM</a>) est grandement encouragé. Tous les dons recueillis soutiendront AEM dans ses projets inclusifs, éducatifs, communautaires et de développement sportif.  À propos d’AEM: <a href="https://accesescalade.com/" target="_blank">Accès Escalade Montréal (AEM)</a> est un organisme à but non lucratif qui œuvre à la fois pour l’utilisation sociale de l’escalade et son développement sportif. L’organisme s’emploie à rendre ce sport accessible à toutes et tous, en particulier aux jeunes issus de milieux défavorisés ou vivant avec une déficience physique ou intellectuelle, en partenariat avec divers organismes communautaires. Héritier de l’élan initié par Horizon Roc, AEM est aujourd’hui un acteur central du développement de l’escalade sportive au Québec grâce à son programme sport-études, son équipe de compétition, ses recherches avec l’Institut national du sport du Québec (INS Québec) et son implication dans l’organisation de compétitions allant des Jeux de Montréal à des événements internationaux. Prochaine étape : disposer d'une salle entièrement dédiée à ses programmes. Dès le mois de septembre 2025, AEM aura sa propre salle qui occupera une grande partie de l'actuel Gym B, avec le seul mur de vitesse homologué par la Fédération internationale, un bloc de calibre international et des parois conçues pour l’entraînement et l’enseignement. Ce sera le seul centre au Canada entièrement aménagé et dédié pour les athlètes en développement et de haut niveau en escalade. Participez à ce beau projet avec votre contribution!<hr />⚠️ IMPORTANT :  ✔ Réservations obligatoires !  ✔ Vous devez avoir un compte client AVANT le 17 mai ✔ Pas d’accréditation la journée même – pensez à la faire à l’avance si vous voulez grimper en moulinette ou premier de cordée <hr />💥 Ne manquez pas votre dernière chance d'enchaîner vos projets, créer vos derniers souvenirs, et dire au revoir comme il se doit à HR.

EN

AEM (Accès escalade Montréal)

BYE BYE Horizon Roc | Une dernière grimpe, une grosse fête! 🎉

2350 Rue Dickson

Contribution volontaire au bénéfice de AEM

10 $

Détenteur Accueil Bloc HR

Free

Détenteur accréditation moulinette HR

Free

Détenteur accréditation premier de cordée HR

Free

Enfant (avec adulte accrédité)

Free

Add a donation for AEM (Accès escalade Montréal)