Latitude 53

### Context Profile for Latitude 53

1. **Organization Mission & Cause**:
   - Latitude 53 is a non-profit artist-centered organization located in Edmonton, Canada. Its mission is to empower artists engaged with contemporary culture. The organization supports the development of contemporary art and artists, fostering a vibrant arts community in Edmonton and beyond.

2. **Type of Activities**:
   - Latitude 53 hosts various activities including:
     - **Membership Programs**: Offering different tiers of membership (General, Student/Senior/Low-Income, Family, Supporter, Patron) with benefits such as discounts, pins designed by local artists, and voting rights.
     - **Workshops**: Such as the "A Hope to Wish For on a Star | Underglazing Workshop" led by local artists.
     - **Exhibitions and Events**: Showcasing contemporary art and providing platforms for artists to display their work.
     - **Fundraising Campaigns**: Engaging the community to support the arts through donations and membership.

3. **Tone of Voice**:
   - The tone of Latitude 53's communications is **friendly**, **inviting**, and **supportive**. The language is accessible and encourages community involvement, making it feel inclusive and engaging. The organization uses a conversational style that fosters a sense of belonging among members and supporters.

4. **Emoji Usage**:
   - Latitude 53 incorporates emojis in their communications, particularly in email campaigns. For example, they use a calendar emoji (📅) to highlight event dates. The use of emojis appears to be moderate and serves to add a friendly, approachable touch to their messages.

5. **Key Facts**:
   - **Founding Info**: Latitude 53 is a registered charity (Charity # 129916169RR0001).
   - **Scale**: The organization has a total of 3 forms and has sent out 41 email campaigns.
   - **Impact Metrics**: While specific metrics are not detailed on the website, the organization emphasizes community engagement and artist empowerment as key impact areas.
   - **Volunteer Info**: Information on volunteer opportunities is not explicitly mentioned on the website but may be inferred through community involvement in events and workshops.

6. **Writing Guidelines**:
   - **Style**: Use a friendly and conversational tone that invites participation and fosters community spirit.
   - **Structure**: Keep content clear and concise, using bullet points for benefits and key information to enhance readability.
   - **Personalization**: Incorporate personalized greetings in communications (e.g., using first names).
   - **Visual Elements**: Where appropriate, include emojis to maintain a light-hearted and engaging tone.
   - **Call to Action**: Clearly state calls to action, encouraging readers to join, participate, or donate, while emphasizing the impact of their support.

This context profile serves as a foundational guide for creating tailored content for Latitude 53, ensuring alignment with their mission, tone, and community-focused activities.

Workshop Participant (Free!)

FREE workshop with Capsule Machine Project artist Karla Mather-Cocks! Saturday, April 12th from 1:00-4:00pm Latitude 53 Gallery (10130 100 St NW, Edmonton AB, T5J 0N8) Learn basic weaving techniques while you weave your own tapestry pin. Explore different colours and textured yarn while you work on a tiny loom. Participants will leave the workshop with their own small-scale woven pin and some basic weaving techniques and knowledge.   What to bring: A notebook and pen!

Hi <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip" fr-original-style="" style="background-color: rgb(248, 248, 255); border: 1px solid rgb(191, 191, 255); border-radius: 4px; color: rgb(42, 42, 196); padding: 1px 8px; font-size: 11px; display: inline-block; margin: 0px; overflow-wrap: anywhere; user-select: none; box-sizing: inherit;">First name , Thank you for registering for Karla Mather-Cocks&#39; workshop on April 12th!&nbsp; If you have any questions, accessibility needs you&#39;d like to discuss further, or anything else you&#39;d like to chat about, please reach out to jasmine@latitude53.org. If you&#39;re no longer able to attend the workshop, please let us know so we can open up your spot for someone else. We&#39;re so excited to see you in the gallery soon! Take care, Jasmine Hopfe Fundraising &amp; Engagement Coordinator she/they Latitude 53 10130 - 100 Street NW Edmonton-amiskwac&icirc;w&acirc;skahikan, AB ᐊᒥᐢᑿᒌᐚᐢᑲᐦᐃᑲᐣ T5J 0N8 www.latitude53.org

FREE workshop with Capsule Machine Project artist Karla Mather-Cocks! Saturday, April 12th from 1:00-4:00pm Latitude 53 Gallery (10130 100 St NW, Edmonton AB, T5J 0N8) Learn basic weaving techniques while you weave your own tapestry pin. Explore different colours and textured yarn while you work on a tiny loom. Participants will leave the workshop with their own small-scale woven pin and some basic weaving techniques and knowledge.   What to bring: A notebook and pen!

Latitude 53

Capsule Machine Workshop: Weave a Season with Karla Mather-Cocks

10130 100 St NW

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Workshop Participant (Free!)

Free