Population Health Innovation Lab

### Context Profile for Population Health Innovation Lab

1. **Organization Mission & Cause**:
   - The Population Health Innovation Lab (PHIL) is dedicated to improving community health through innovative solutions and collaborative efforts. Their mission focuses on enhancing the health and well-being of populations, particularly vulnerable communities, by addressing social determinants of health and fostering resilience against trauma. They aim to create systems of care that center on youth and families, particularly in rural Northern California.

2. **Type of Activities**:
   - PHIL organizes events such as the **Annual Rural ACEs Summit**, which brings together experts and community members to discuss challenges and share insights on building systems of care. They also provide training opportunities, such as pre-summit training sessions, and facilitate collaborations among various stakeholders to enhance community health initiatives. Their activities are centered around trauma prevention and resilience-building.

3. **Tone of Voice**:
   - The tone of the website and communications is **professional yet approachable**, with an emphasis on collaboration and community engagement. The language is clear, informative, and encourages participation, reflecting a commitment to inclusivity and support for diverse communities. The use of phrases like "It Takes a Village" conveys an inspiring and communal spirit.

4. **Emoji Usage**:
   - The organization does not appear to utilize emojis in their communications, maintaining a more formal and professional tone in their written content.

5. **Key Facts**:
   - **Founding Info**: PHIL was established as part of the Public Health Institute, with the Northern ACEs Collaborative (NAC) founded in 2019.
   - **Scale**: The NAC initially started in six counties in Northern California and has since expanded to encompass all of rural Northern California.
   - **Impact Metrics**: Their goal is to enhance collaboration among organizations to prevent and address trauma, thereby improving health outcomes for children and families.
   - **Volunteer Info**: Specific volunteer opportunities are not detailed on the website, but engagement in community initiatives is encouraged.

6. **Writing Guidelines**:
   - Content should be **clear and concise**, focusing on community engagement and collaboration. Use an **informative and supportive tone** that encourages participation and emphasizes the importance of collective action. Avoid overly casual language or emojis to maintain professionalism. Highlight key events, training opportunities, and the impact of community efforts in a way that inspires action and involvement.

### Summary
This context profile provides a comprehensive overview of the Population Health Innovation Lab, focusing on their mission, activities, tone, and communication style. This information will assist in crafting personalized and relevant content that aligns with their values and objectives.

LXCL:This one's on the house. We're glad you're here!

For Those Who Need It

LXCL:Skip one coffee, spark one conversation. Your $5 helps keep public health dialogue open to all.

Pay What You Can - $5

LXCL:A small gesture with real power. Your $10 keeps this space open, inclusive, and community-driven—just like public health should be.

Pay What You Can - $10

LXCL:Roughly what you'd spend on a rideshare. Your $20 helps us go the distance in hosting events that center innovation and inclusion in public health.

Pay What You Can - $20

LXCL:Like stocking a first aid kit, your $50 supports the infrastructure behind these events—helping the whole public health ecosystem stay resilient and responsive.

Pay What You Can - $50

<img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1753231088/wysiwyg/gzsat5ypjdodetabwgck.jpg" style="width: 600px; display: block; vertical-align: top; margin: 5px auto; text-align: center; position: relative; max-width: 100%; cursor: pointer; padding: 0px 1px; -webkit-user-select: none; box-sizing: inherit;" fr-original-style="width: 600px; display: block; vertical-align: top; margin: 5px auto; text-align: center;" fr-original-class="fr-draggable"> Hi <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip" fr-original-style="" style="background-color: rgb(248, 248, 255); border: 1px solid rgb(191, 191, 255); border-radius: 4px; color: rgb(42, 42, 196); padding: 1px 8px; font-size: 11px; display: inline-block; margin: 0px; overflow-wrap: anywhere; -webkit-user-select: none;">First name, Thank you for registering for the Population Health Innovation Lab&#39;s Community Health Solutions&nbsp;web discussion&nbsp;that will showcase Lesser Evil,&nbsp;an innovative solution in addressing vaping addiction. &nbsp; We look forward to seeing you on&nbsp;September 10&nbsp;at 1:00 pm PT; please mark this time on your calendar. You can expect to receive a calendar invite with the link to join the event in the week prior to the event. <span contenteditable="false" data-button-color="{{#0e0e75}}" data-custom-variable="{{form-link-button-b0225c4a-4d8a-4360-a18f-a721d4067d84}}" data-prefilled-form-id="{{5b9797a4-1998-46e6-b9fd-e5f4e8425c03}}" data-prefilled-form-type="{{Ticketing}}" data-text="{{Event Page}}" fr-original-class="fr-deletable styled-tag-button" fr-original-style="background-color: #0e0e75" style="background-color: rgb(14, 14, 117); border-radius: 8px; height: 36px; color: rgb(255, 255, 255); padding: 8px 16px; font-size: 14px; line-height: 20px; font-family: Roboto; font-weight: 500; box-sizing: border-box; display: inline-block; margin: 0px; overflow-wrap: anywhere; -webkit-user-select: none;">Event Page For questions, please reach out to info@pophealthinnovationlab.org. Sincerely,The PHIL Team&nbsp; <span contenteditable="false" draggable="false" fr-original-class="fr-img-caption fr-draggable" fr-original-style="width: 579px; display: block; vertical-align: top; margin: 5px auto; text-align: center;" style="width: 579px; display: block; vertical-align: top; margin: 5px auto; text-align: center; position: relative; max-width: 100%;"><img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1747253941/wysiwyg/buxymwjp4nt2ge3csjbz.png" style="width: 600px; display: block; vertical-align: top; margin: 5px auto; text-align: center; position: relative; max-width: 100%; cursor: pointer; padding: 0px 1px; -webkit-user-select: none; box-sizing: inherit;" fr-original-style="width: 600px; display: block; vertical-align: top; margin: 5px auto; text-align: center;" fr-original-class="fr-draggable"><span contenteditable="true" fr-original-style="" style="outline: transparent solid 0px; margin: auto; display: block; padding: 5px 5px 10px; font-size: 14px; font-weight: 400; box-sizing: border-box; opacity: 0.9; width: 100%;" fr-original-class="fr-inner">

<p style="font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:center;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;margin:0px;line-height:1.5;box-sizing:inherit;max-width:100%">**Registration closes for this event on September 8, 2025**<p style="font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;margin:0px;line-height:1.5;box-sizing:inherit;max-width:100%"> <p style="font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;margin:0px;line-height:1.5;box-sizing:inherit;max-width:100%">Join us the <a href="https://pophealthinnovationlab.org" target="_blank">Population Health Innovation Lab</a> (PHIL) on September 10th at 1:00 pm PT for the next installment of Community Health Solutions, a web discussion series that explores innovative approaches to improving public health. This session features Luke McLeod and Ryan Winckel, co-founders of Lesser Evil, a startup harm-reduction company on a mission to shift the conversation around effective methods for overcoming vaping addiction.  <p style="font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;margin:0px;line-height:1.5;box-sizing:inherit;max-width:100%"> <p style="font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;margin:0px;line-height:1.5;box-sizing:inherit;max-width:100%">About Lesser Evil<p style="font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;margin:0px;line-height:1.5;box-sizing:inherit;max-width:100%">Born from a personal journey with vaping addition and efforts to overcome, the company provides a responsible "off-ramp" for the millions of existing adult nicotine users who feel trapped by their habits. <p style="font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;margin:0px;line-height:1.5;box-sizing:inherit;max-width:100%"> <p style="font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;margin:0px;line-height:1.5;box-sizing:inherit;max-width:100%">Their flagship product, a low-dose nicotine mouth spray, is the first step in a complete cessation ecosystem designed to decouple the physical habit from the intense chemical reward of smoking and vaping. By focusing on user control, safer delivery systems, and a long-term vision that includes a nicotine-free final product, Lesser Evil is leading an honest, logic-based movement to help people build a more intentional relationship with nicotine and ultimately find their freedom. <p style="font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;margin:0px;line-height:1.5;box-sizing:inherit;max-width:100%"> <p style="font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;margin:0px;line-height:1.5;box-sizing:inherit;max-width:100%">Pay What You Can<p style="font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;margin:0px;line-height:1.5;box-sizing:inherit;max-width:100%">We're offering this session on a pay-what-you-can basis because we believe conversations that drive public health innovation should be open to everyone--regardless of budget. <p style="font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;margin:0px;line-height:1.5;box-sizing:inherit;max-width:100%"> <p style="font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;margin:0px;line-height:1.5;box-sizing:inherit;max-width:100%">At the same time, we won't sugarcoat it: funding in increasingly hard to come by right now in the public health space--for communities, for our partners, and for our organization too. If you're in a position to contribute, your support helps us continue hosting these virtual conversations and keeps access barrier-free for others. <p style="font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;margin:0px;line-height:1.5;box-sizing:inherit;max-width:100%"> <p style="font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:center;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;margin:0px;line-height:1.5;box-sizing:inherit;max-width:100%">Give what you can, take what you need. We're in this together. <p style="font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;margin:0px;line-height:1.5;box-sizing:inherit;max-width:100%"> <p style="font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;margin:0px;line-height:1.5;box-sizing:inherit;max-width:100%">Speaker Bios <p style="font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;margin:0px;line-height:1.5;box-sizing:inherit;max-width:100%"> <p style="font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;margin:0px;line-height:1.5;box-sizing:inherit;max-width:100%"><img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1753231217/wysiwyg/qvjgvlnizudoohuzdydi.png" style="width:119px;display:inline-block;vertical-align:bottom;margin:5px 0px;text-align:left;float:left;position:relative;cursor:pointer;padding:0px 1px;-webkit-user-select:none;box-sizing:inherit;max-width:100%" />Luke McLead, Co-Founder Luke McLeod is the Co-Founder of Lesser Evil, where he leads operations, product development, and supply chain execution. The company was born directly from his own personal struggle with a high-stress, hidden vaping addiction. After countless failed attempts to quit, Luke embarked on a journey to understand the science behind his habit, leading to the "lightbulb moment" that nicotine wasn't the enemy—the delivery system was.He engineered the first low-dose nicotine spray to solve his own problem, a solution that has kept him vape-free for over 15 months. This personal success became a social mission. Prior to Lesser Evil, Luke successfully launched the premium outdoor retail brand Koen, bringing top Japanese and Korean brands to New Zealand, and has provided fractional operational expertise for numerous startups.<img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1753231313/wysiwyg/yunbzqndjefmqmek4f6w.png" style="width:121px;display:inline-block;vertical-align:bottom;margin:5px 0px;text-align:left;float:left;position:relative;cursor:pointer;padding:0px 1px;-webkit-user-select:none;box-sizing:inherit;max-width:100%" />Ryan Winckel, Co-Founder Ryan Winckel is the Co-Founder of Lesser Evil. Like his co-founder Luke, Ryan's motivation stems from his own journey to overcome nicotine addiction. This shared personal experience was the catalyst for their collaboration, driving them to engineer a better solution when existing products fell short.At Lesser Evil, Ryan leads the company's strategic vision, business development, and complex regulatory pathway. With a sharp focus on scaling mission-driven ventures, he is dedicated to building Lesser Evil into a globally relevant brand that provides a credible and effective alternative for millions of adults seeking to reduce harm from nicotine.An experienced entrepreneur, Ryan founded, owns, and operates Ampere, a thriving company specializing in sales force and CRM implementation. He also successfully founded and exited a niche events and hospitality venture, demonstrating a versatile track record in building and realizing business value from the ground up.<p style="font-weight:bold;font-style:normal;font-variant-caps:normal;letter-spacing:normal;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;margin:0px;padding:0px;box-sizing:border-box;line-height:21px;font-weight:400;text-align:left;width:100%;max-width:100%"> <p style="font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;margin:0px;line-height:1.5;box-sizing:inherit;max-width:100%">The PHIL CollectiveThis web discussion is an offering of the <a href="https://pophealthinnovationlab.org/welcome-to-the-phil-collective-your-place-for-all-things-collaboration/" target="_blank">PHIL Collective</a>. The PHIL Collective supports individuals and communities dedicated to improving health, well-being, and equity by collaborating with diverse partners. Why? Because tackling any community challenge requires some serious teamwork to keep everyone rowing in the same direction, elbow-grease to change systems, and sprinkles of humor along the journey to keep everyone sane.  Questions? Reach out to us at info@pophealthinnovationlab.org

Population Health Innovation Lab

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Community Health Solutions: Innovation in Vaping Addiction Cessation

Virtual

For Those Who Need It

Free

Pay What You Can - $5

US$5

Pay What You Can - $10

US$10

Pay What You Can - $20

US$20

Pay What You Can - $50

US$50