Big Brothers Big Sisters of London and Area

### Context Profile for Big Brothers Big Sisters of London and Area

#### 1. Organization Mission & Cause
**Mission:** Big Brothers Big Sisters of London and Area is dedicated to providing mentorship opportunities for youth in the community. Their mission is to ignite the potential of young people through one-to-one relationships with caring adult mentors. They believe that every child deserves the opportunity to succeed and thrive.

**Cause:** The organization focuses on youth development, aiming to foster positive relationships that can help children navigate challenges, build confidence, and achieve their goals.

#### 2. Type of Activities
- **Mentorship Programs:** One-on-one mentoring relationships between adult volunteers and youth.
- **Community Events:** Regular events such as the "Ladies 9-Hole Tournament" at the Barbara Rankin Golf Classic, which serves as a fundraising opportunity while promoting community engagement.
- **Fundraising Campaigns:** Various campaigns aimed at raising funds to support mentorship programs and community initiatives.
- **Volunteer Opportunities:** Engaging community members as mentors and supporters through structured programs.

#### 3. Tone of Voice
- **Friendly and Approachable:** The language used on the website and in communications reflects a warm, inviting tone that encourages community involvement.
- **Inspiring and Uplifting:** Content often emphasizes the positive impact of mentorship and the potential of youth, aiming to inspire action and support.
- **Professional Yet Casual:** While maintaining professionalism, the tone is accessible, making it easy for potential volunteers and donors to connect with the organization.

#### 4. Emoji Usage
- The organization does not appear to use emojis in its communications, focusing instead on clear and professional language to convey its messages.

#### 5. Key Facts
- **Founding Info:** Established as part of the larger Big Brothers Big Sisters movement, which has a long history of supporting youth mentorship.
- **Scale:** The organization has a total of 99 forms and has conducted 7 email campaigns, indicating an active engagement with the community and stakeholders.
- **Impact Metrics:** While specific metrics are not detailed on the website, the organization emphasizes the success stories of youth who have benefited from mentorship.
- **Volunteer Info:** Volunteers are crucial to the organization, serving as mentors and participating in fundraising events. The website encourages community members to get involved.

#### 6. Writing Guidelines
- **Clarity and Conciseness:** Communications should be straightforward, avoiding jargon to ensure messages are easily understood by a broad audience.
- **Call to Action:** Each piece should include a clear call to action, encouraging readers to volunteer, donate, or participate in events.
- **Storytelling:** Utilize personal stories and testimonials from mentees and mentors to illustrate the impact of the organization’s work.
- **Consistent Branding:** Maintain a consistent tone and style across all platforms, reflecting the organization’s mission and values.

This context profile serves as a foundational guide for creating personalized and impactful content for Big Brothers Big Sisters of London and Area, ensuring alignment with their mission and engagement strategies.

Each ticket includes a three-course meal, cocktail kit, and access to our live-stream event.

Individual Ticket 

<p><p class="MsoNoSpacing">2021 is a BIG year for Big Brothers Big Sisters of London and Area. It marks 50 years that we've been igniting the power and potential of young people in our community. This year's Big Bash will celebrate this milestone and you're invited to the party!</p><p class="MsoNoSpacing"><b>The Big Bash is set to take place virtually on Friday, April 9 from 6:00 to 8:30pm.</b></p><p class="MsoNoSpacing">As always, the proceeds from The Big Bash will go towards supporting our mentoring programs. The children in
our community need us now more than ever before. Your participation in this
event will allow us to keep matching young people facing adversity with mentors
who will help guide them to a brighter future. Please visit <a href="https://london.bigbrothersbigsisters.ca/">our website</a> for more information on our organization.</p><p class="MsoCommentText"><br></p><p class="MsoCommentText"><b>What to Expect</b></p><p class="MsoNoSpacing">Guests of our virtual event will be
treated to the following:</p>

<p class="MsoNoSpacing" style="margin-left:.5in;text-indent:-.25in;mso-list:l0 level1 lfo1">·    &nbsp; &nbsp;A three-course meal created by
Growing Chefs! featuring locally sourced ingredients.</p>

<p class="MsoNoSpacing" style="margin-left:.5in;text-indent:-.25in;mso-list:l0 level1 lfo1">·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
A cocktail kit and mixology
class provided by Paradigm Spirits.</p>

<p class="MsoNoSpacing" style="margin-left:.5in;text-indent:-.25in;mso-list:l0 level1 lfo1">·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
Networking opportunities with
other guests.</p>

<p class="MsoNoSpacing" style="margin-left:.5in;text-indent:-.25in;mso-list:l0 level1 lfo1">·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
A silent auction featuring
items generously donated by local London businesses.</p>

<p class="MsoNoSpacing" style="margin-left:.5in;text-indent:-.25in;mso-list:l0 level1 lfo1">·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
Live entertainment.</p>

<div>

<div><div id="_com_1" class="msocomtxt" language="JavaScript"><p class="MsoCommentText"><br></p><p class="MsoCommentText"><b>Meal Delivery/Pick-Up</b></p><p class="MsoCommentText">At the time of ticket purchase you'll be asked to select if you want to pick it up from Growing Chefs! (460 King St, London ON) or if you want to have your meal delivered to you.<br><br>If you choose the pick-up option, you will be assigned a time between 12 and 5 pm on the day of the event (April 9).&nbsp;If you choose the delivery option, your meal will arrive at the address you provide at some point between 12 and 5 pm. Please note the delivery option is only available for addresses within or nearby London.<br><br></p><p class="MsoCommentText"><b>Event Access</b></p><p class="MsoCommentText">The day before the event, you will receive an email from us with an access link. We respectfully ask that this link not be shared with anyone who hasn't purchased a ticket to The Big Bash.<br><br></p><div><b>If you have any questions or require further information, please contact Sidney at sidney.robertson@bigbrothersbigsisters.ca.&nbsp;</b></div><div><br></div></div></div><div><div id="_com_4" class="msocomtxt" language="JavaScript">

</div>

</div>

</div></p>

<p>Hello <span class="fr-deletable styled-tag-chip " contenteditable="false" data-custom-variable="{{firstname}}">Prénom</span> <span class="fr-deletable styled-tag-chip " contenteditable="false" data-custom-variable="{{lastname}}">Nom</span>,</p><p><br /></p><p><div>Thank you for your purchase and for helping us continue to support children and youth in London! We're excited to spend an evening of celebrating the last 50 years with you.&nbsp;</div><br><b>Be sure to keep an eye on your email (including your spam folder) as we get closer to the date. We'll be sending out important instructions and links that you'll need to access the event.&nbsp;</b><br><div><br></div><div>If you require any further information, please contact Sidney at sidney.robertson@bigbrothersbigsisters.ca.&nbsp;</div></p>

<p></p><p>2021 is a BIG year for Big Brothers Big Sisters of London and Area. It marks 50 years that we've been igniting the power and potential of young people in our community. This year's Big Bash will celebrate this milestone and you're invited to the party!</p><p><b>The Big Bash is set to take place virtually on Friday, April 9 from 6:00 to 8:30pm.</b></p><p>As always, the proceeds from The Big Bash will go towards supporting our mentoring programs. The children in
our community need us now more than ever before. Your participation in this
event will allow us to keep matching young people facing adversity with mentors
who will help guide them to a brighter future. Please visit <a href="https://london.bigbrothersbigsisters.ca/">our website</a> for more information on our organization.</p><p><br /></p><p><b>What to Expect</b></p><p>Guests of our virtual event will be
treated to the following:</p>

<p style="margin-left:.5in;text-indent:-.25in;mso-list:l0 level1 lfo1">·       A three-course meal created by
Growing Chefs! featuring locally sourced ingredients.</p>

<p style="margin-left:.5in;text-indent:-.25in;mso-list:l0 level1 lfo1">·      
A cocktail kit and mixology
class provided by Paradigm Spirits.</p>

<p style="margin-left:.5in;text-indent:-.25in;mso-list:l0 level1 lfo1">·      
Networking opportunities with
other guests.</p>

<p style="margin-left:.5in;text-indent:-.25in;mso-list:l0 level1 lfo1">·      
A silent auction featuring
items generously donated by local London businesses.</p>

<p style="margin-left:.5in;text-indent:-.25in;mso-list:l0 level1 lfo1">·      
Live entertainment.</p>

<div>

<div><div><p><br /></p><p><b>Meal Delivery/Pick-Up</b></p><p>At the time of ticket purchase you'll be asked to select if you want to pick it up from Growing Chefs! (460 King St, London ON) or if you want to have your meal delivered to you.<br /><br />If you choose the pick-up option, you will be assigned a time between 12 and 5 pm on the day of the event (April 9). If you choose the delivery option, your meal will arrive at the address you provide at some point between 12 and 5 pm. Please note the delivery option is only available for addresses within or nearby London.<br /><br /></p><p><b>Event Access</b></p><p>The day before the event, you will receive an email from us with an access link. We respectfully ask that this link not be shared with anyone who hasn't purchased a ticket to The Big Bash.<br /><br /></p><div><b>If you have any questions or require further information, please contact Sidney at sidney.robertson@bigbrothersbigsisters.ca. </b></div><div><br /></div></div></div><div><div>

</div>

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Big Brothers Big Sisters of London and Area

The Big Bash - Cheers to 50 Years! (Individual Tickets)

Individual Ticket

$200