BRIDGE FAMILY MINISTRIES

### Context Profile for Bridge Family Ministries

#### 1. Organization Mission & Cause
**Mission:** Bridge Family Ministries is dedicated to supporting youth and families impacted by foster care in Tennessee. Their mission revolves around providing resources, support, and community connections to foster families and children, ensuring they have the necessary tools and support systems to thrive.

**Cause:** The organization focuses on addressing the challenges faced by families involved in the foster care system, advocating for their needs, and promoting awareness about the importance of stable and nurturing environments for children in care.

#### 2. Type of Activities
- **Fundraising Events:** The organization hosts events such as the annual fundraising dinner aimed at supporting foster care initiatives.
- **Community Programs:** They offer various programs designed to assist foster families, including resource distribution, training sessions, and community-building activities.
- **Merchandise Sales:** Recent campaigns include selling branded merchandise (e.g., sweatshirts) to raise funds and promote awareness.

#### 3. Tone of Voice
- **Friendly and Approachable:** The language used on the website and in communications is warm and inviting, aiming to create a sense of community and support.
- **Inspiring and Encouraging:** The tone often emphasizes hope and the positive impact of community involvement, encouraging participation and support.
- **Professional Yet Casual:** While maintaining professionalism, the organization uses a casual tone that makes their communications relatable and accessible.

#### 4. Emoji Usage
- **Limited Emoji Use:** The website and email communications do not prominently feature emojis. When used, they are likely to be simple and relevant to the message, but overall, the organization maintains a more traditional communication style.

#### 5. Key Facts
- **Founding Info:** Specific founding details were not available on the website; further research may be needed for historical context.
- **Scale:** The organization has a total of 15 forms and has conducted at least one email campaign, indicating a small but active engagement strategy.
- **Impact Metrics:** While specific metrics were not detailed on the website, the focus on supporting foster families suggests a commitment to measurable outcomes in community support.
- **Volunteer Info:** Information on volunteer opportunities is likely available, emphasizing community involvement and support.

#### 6. Writing Guidelines
- **Use a Warm, Inviting Tone:** Communications should reflect the friendly and supportive nature of the organization. Use inclusive language to foster a sense of belonging.
- **Be Inspiring:** Highlight success stories and the positive impact of contributions to motivate engagement.
- **Keep it Simple and Clear:** Avoid jargon; ensure that the messaging is straightforward and easy to understand.
- **Personalize When Possible:** Use recipient names and personal touches in communications to enhance connection.
- **Focus on Community and Support:** Emphasize the importance of community involvement and the difference it makes in the lives of foster families.

This context profile serves as a foundational guide for generating personalized and effective content for Bridge Family Ministries, ensuring alignment with their mission, tone, and activities.

The colors on the chart that are highlighted in yellow are the ones we will offer on the website.  Any colors can be ordered but you will need to a different color and specify in the comments which color you prefer.

Long Sleeve T-shirt

The weather is cooling off and it's time for sweat shirts.  Choose your favorite or get several different colors.

Hi <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip" fr-original-style style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);padding:1px 8px;font-size:11px;line-height:16px;display:inline-block;margin:0px;overflow-wrap:anywhere;-webkit-user-select:none;box-sizing:inherit">First name , Thank you for shopping with us and for supporting our cause with your purchase. Your support directly contributes to our mission and helps us make a positive impact. If you would like to further contribute, consider spreading the word about our shop to your friends and family, or contacting us directly to learn about volunteer opportunities! Thank you once again for your support. Anna Morgan<a href="mailto:bridgefamilyministries@gmail.com" style="color:inherit;text-decoration:inherit;-webkit-user-select:auto;box-sizing:inherit">bridgefamilyministries@gmail.com</a> <span contenteditable="false" data-button-color="{{#5555E7}}" data-custom-link="{{www.bridgefamilyministries.com}}" data-custom-variable="{{custom-link-button-d8ef29fd-9b30-4db7-99d7-3cdda01bf463}}" data-text="{{Visit Website}}" fr-original-class="fr-deletable styled-tag-button" fr-original-style="background-color: #5555E7" style="background-color:rgb(85, 85, 231);border-radius:8px;height:36px;color:rgb(255, 255, 255);padding:8px 16px;font-size:14px;line-height:20px;font-family:Roboto;font-weight:500;box-sizing:inherit;display:inline-block;margin:0px;overflow-wrap:anywhere;-webkit-user-select:none">Visit Website

The weather is cooling off and it's time for sweat shirts.  Choose your favorite or get several different colors.

BRIDGE FAMILY MINISTRIES

Bridge Sweatshirts - Adult sizes

Long Sleeve T-shirt

US$28

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