Varley-McKay Art Foundation of Markham

### Context Profile for Varley-McKay Art Foundation of Markham

#### 1. Organization Mission & Cause
The Varley-McKay Art Foundation of Markham is dedicated to enriching lives through art, fostering creativity, and promoting cultural understanding within the community. Their mission emphasizes amplifying the voices of artists from diverse backgrounds and igniting a passion for the arts in the next generation. The foundation aims to provide a platform for artistic expression and community engagement, ensuring that art remains accessible and impactful.

#### 2. Type of Activities
- **Fundraising Events**: The foundation hosts annual events such as the "Glitter and Gold" fundraising gala, which features fashion shows, art discussions, cultural cuisine, live music, and silent auctions.
- **Community Programs**: They engage the community through various programs that promote artistic education and cultural appreciation.
- **Art Exhibitions**: The foundation likely organizes exhibitions showcasing the work of local and diverse artists, although specific details were not highlighted on the website.

#### 3. Tone of Voice
The tone of voice used by the Varley-McKay Art Foundation is **friendly, inspiring, and professional**. Their communications aim to create an inviting atmosphere while emphasizing the importance of art and cultural understanding. The language is engaging and encourages community participation, reflecting a sense of urgency and passion for their cause.

#### 4. Emoji Usage
The organization does not appear to use emojis in their website content or email communications. Their approach is more formal and professional, focusing on clear and impactful messaging without the use of informal elements like emojis.

#### 5. Key Facts
- **Founding Information**: Specific founding details were not available on the website.
- **Scale**: The foundation has a total of 141 forms submitted, indicating active engagement with their audience.
- **Impact Metrics**: While specific metrics were not provided, their events and programs suggest a focus on community enrichment and artist support.
- **Volunteer Information**: There is no specific mention of volunteer opportunities on the website, but community involvement is implied through their events and programs.

#### 6. Writing Guidelines
- **Style**: Use a friendly yet professional tone that reflects the foundation's mission of community engagement and cultural appreciation.
- **Structure**: Keep sentences concise and clear, with a focus on inspiring action and participation.
- **Call-to-Action**: Encourage readers to participate in events, support artists, and engage with the community.
- **Personalization**: Incorporate personalized greetings and acknowledgments in communications to foster a sense of belonging and connection.

This context profile serves as a guide for creating tailored content that aligns with the Varley-McKay Art Foundation's mission, values, and communication style.

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Ink on paper, Framed Prints by Rachel Fell, 10cmx15cm: Parkdale Series

Print 1 of Parkdale Series by Rachel Fell 

Print 2 of Parkdale Series by Rachel Fell 

Print 3 of Parkdale Series by Rachel Fell 

Acrylic Pour-Dutch Pour Technique, 28 cm x 36 cm, Standard Canvas


Smoke by Nonie Dauphinais 

Mixed media collage on wood panel, 30 cm x 25 cm, 2021

When? by Francesca Dauphinais

Vintages at the Varley Online Sale This sale is part of the Varley-McKay Art Foundation of Markham, Vintages at the Varley: Wines of South Africa&nbsp;event. The sale has been extended to July 7th, 2021, at 11:59 PM, so get your unique pieces now!&nbsp;Purchase original works of art, gift certificates, home d&eacute;cor items, and more! &nbsp;Engage with your local community businesses and demonstrate your commitment to the arts by purchasing local items and supporting a great cause! &nbsp; **To arrange for pick up please contact Francesca Dauphinais, Development Officer at <a href="mailto:FDauphinais@markham.ca">FDauphinais@markham.ca</a>&nbsp; or&nbsp; Ivy Pan, Special Events Assistant at IPan@markham.ca

Hello Prénom Nom, Thank you from the bottom of our hearts for your participation in the Varley-McKay Art foundation, Vintages at the Varley Online Sale! By purchasing our item(s), you are supporting local artists and communities and showing your commitment to the arts!&nbsp; To pick up your items please visit the Varley Loading Dock (access from the parking lot by Toogood Pond on Carlton Road, west of Main street Unionville) on&nbsp; Thursday, June 24 between 12 PM - 4 PM&nbsp; or&nbsp; Friday, June 25 between 10 AM - 3 PM ** There are also many ways&nbsp;<span style="font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: 0.24px; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0.16px; -webkit-text-stroke-width: 0px; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; float: none; display: inline !important;">you can support the Varley-McKay Art Foundation of Markham and the Varley Art Gallery. Please click&nbsp;<a href="https://www.varleymckayartfoundation.com/support-us/"><span style="font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: 0.24px; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0.16px; -webkit-text-stroke-width: 0px; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; float: none; display: inline !important;">here</a><span style="font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: 0.24px; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0.16px; -webkit-text-stroke-width: 0px; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; float: none; display: inline !important;">&nbsp;to find out how!&nbsp; Kind Regards,&nbsp;Francesca Dauphinais, Development Officer at&nbsp;<a href="mailto:FDauphinais@markham.ca">FDauphinais@markham.ca</a> **If you are not available to pick up your items during these times please contact: Francesca Dauphinais, Development Officer at <a href="mailto:FDauphinais@markham.ca">FDauphinais@markham.ca</a> or Ivy Pan, Special Events Assistant at <a href="mailto:IPan@markham.ca">IPan@markham.ca</a>&nbsp;

Vintages at the Varley Online Sale This sale is part of the Varley-McKay Art Foundation of Markham, Vintages at the Varley: Wines of South Africa event. The sale has been extended to July 7th, 2021, at 11:59 PM, so get your unique pieces now! Purchase original works of art, gift certificates, home décor items, and more!  Engage with your local community businesses and demonstrate your commitment to the arts by purchasing local items and supporting a great cause!   **To arrange for pick up please contact Francesca Dauphinais, Development Officer at <a href="mailto:FDauphinais@markham.ca">FDauphinais@markham.ca</a>  or  Ivy Pan, Special Events Assistant at IPan@markham.ca