Monterey Bay CRFG

### Context Profile for Monterey Bay CRFG

1. **Organization Mission & Cause**:
   - **Mission**: Monterey Bay CRFG (California Rare Fruit Growers) is dedicated to the preservation and promotion of rare and unusual fruit varieties. They aim to educate the public about these fruits and their cultivation, fostering a community of fruit enthusiasts and gardeners.
   - **Cause**: The organization focuses on biodiversity in fruit cultivation, ensuring that rare fruit varieties are not lost and are accessible to future generations.

2. **Type of Activities**:
   - **Events**: The organization hosts various events, including the "Apple Tasting at Wilder Ranch," where attendees can sample over 70 varieties of apples, including rare and locally bred types.
   - **Community Programs**: They engage in educational outreach, workshops, and volunteer opportunities, encouraging community involvement in fruit cultivation and appreciation.
   - **Fundraising Campaigns**: They organize events that serve as fundraising opportunities, such as the aforementioned apple tasting, which also promotes community engagement.

3. **Tone of Voice**:
   - The tone of the website and communications is **friendly, casual, and inviting**. The language is accessible, aiming to engage a broad audience, including families and individuals interested in gardening and fruit cultivation. 
   - The use of exclamation points and direct invitations to participate (e.g., "Bring your family and friends!") contributes to a warm and welcoming atmosphere.

4. **Emoji Usage**:
   - The organization uses emojis sparingly but effectively in their communications. For instance, the apple emoji (🍎) is used in email subject lines to add a playful touch and draw attention to events related to fruit. This suggests a friendly and approachable brand image.

5. **Key Facts**:
   - **Founding Info**: Specific founding details were not provided on the website.
   - **Scale**: The organization has conducted 14 total forms and 14 email campaigns, indicating an active engagement with their community.
   - **Impact Metrics**: The apple tasting event served over 500 people last year, showcasing their ability to attract significant community participation.
   - **Volunteer Info**: They encourage volunteering at events, offering free admission to volunteers and emphasizing the fun and community aspect of participation.

6. **Writing Guidelines**:
   - **Style**: Use a friendly and conversational tone. Avoid overly formal language; instead, aim for an approachable style that invites participation.
   - **Structure**: Use short paragraphs and bullet points for clarity. Include calls to action that encourage community involvement and participation.
   - **Content**: Highlight the educational aspect of events and the joy of discovering new fruit varieties. Use engaging language that reflects excitement and enthusiasm for fruit cultivation and community events.
   - **Visuals**: Incorporate emojis where appropriate to maintain a light-hearted tone, especially in subject lines and social media posts.

This context profile provides a comprehensive understanding of Monterey Bay CRFG, enabling AI assistants to create tailored and effective content that resonates with the organization’s mission and audience.

General admission

<p style="box-sizing:inherit;margin-top:0px;margin-right:0px;margin-bottom:var(--tec-spacer-3);margin-left:0px;padding:0px;font-size:var(--tec-font-size-4);line-height:var(--tec-line-height-2);color:rgb(20, 24, 39);font-family:&quot;Helvetica Neue&quot;, Helvetica, -apple-system, BlinkMacSystemFont, Roboto, Arial, sans-serif;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial">We’re calling this tour: Everything you wanted to know about apple breeding but were afraid to ask.<p style="box-sizing:inherit;margin-top:0px;margin-right:0px;margin-bottom:var(--tec-spacer-3);margin-left:0px;padding:0px;font-size:var(--tec-font-size-4);line-height:var(--tec-line-height-2);color:rgb(20, 24, 39);font-family:&quot;Helvetica Neue&quot;, Helvetica, -apple-system, BlinkMacSystemFont, Roboto, Arial, sans-serif;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial"> <p style="box-sizing:inherit;margin-top:0px;margin-right:0px;margin-bottom:var(--tec-spacer-3);margin-left:0px;padding:0px;font-size:var(--tec-font-size-4);line-height:var(--tec-line-height-2);color:rgb(20, 24, 39);font-family:&quot;Helvetica Neue&quot;, Helvetica, -apple-system, BlinkMacSystemFont, Roboto, Arial, sans-serif;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial">Jim Rider, world class pomologist, 5th generation apple farmer in the Pajaro Valley, pioneering organic apple grower, internationally recognized red-fleshed apple breeder, founding local CRFG chapter member, generous and kind person, has offered our members a tour of his grounds and a presentation about his apple breeding operation.<p style="box-sizing:inherit;margin-top:0px;margin-right:0px;margin-bottom:var(--tec-spacer-3);margin-left:0px;padding:0px;font-size:var(--tec-font-size-4);line-height:var(--tec-line-height-2);color:rgb(20, 24, 39);font-family:&quot;Helvetica Neue&quot;, Helvetica, -apple-system, BlinkMacSystemFont, Roboto, Arial, sans-serif;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial"> <p style="box-sizing:inherit;margin-top:0px;margin-right:0px;margin-bottom:var(--tec-spacer-3);margin-left:0px;padding:0px;font-size:var(--tec-font-size-4);line-height:var(--tec-line-height-2);color:rgb(20, 24, 39);font-family:&quot;Helvetica Neue&quot;, Helvetica, -apple-system, BlinkMacSystemFont, Roboto, Arial, sans-serif;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial">We will meet at his Thompson Road orchard from 1-4 pm Sunday, September 8, and walk around his growing grounds, hear about his process, and see eye-popping examples of his ultra-high-density orcharding practices. We will taste an array of unreleased experimental apple varieties, while Jim talks about how they came to be.<p style="box-sizing:inherit;margin-top:0px;margin-right:0px;margin-bottom:var(--tec-spacer-3);margin-left:0px;padding:0px;font-size:var(--tec-font-size-4);line-height:var(--tec-line-height-2);color:rgb(20, 24, 39);font-family:&quot;Helvetica Neue&quot;, Helvetica, -apple-system, BlinkMacSystemFont, Roboto, Arial, sans-serif;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial"> <p style="box-sizing:inherit;margin-top:0px;margin-right:0px;margin-bottom:var(--tec-spacer-3);margin-left:0px;padding:0px;font-size:var(--tec-font-size-4);line-height:var(--tec-line-height-2);color:rgb(20, 24, 39);font-family:&quot;Helvetica Neue&quot;, Helvetica, -apple-system, BlinkMacSystemFont, Roboto, Arial, sans-serif;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial">We’d also love to celebrate all varieties of fruits and veggies that are ripening in our area right now, so please bring any fruit, veggies, or goodies you’d like to share. We will have tables for our community pot-luck. Please bring your own re-usable plates, cups and eating utensils.<p style="box-sizing:inherit;margin-top:0px;margin-right:0px;margin-bottom:var(--tec-spacer-3);margin-left:0px;padding:0px;font-size:var(--tec-font-size-4);line-height:var(--tec-line-height-2);color:rgb(20, 24, 39);font-family:&quot;Helvetica Neue&quot;, Helvetica, -apple-system, BlinkMacSystemFont, Roboto, Arial, sans-serif;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial"> <p style="box-sizing:inherit;margin-top:0px;margin-right:0px;margin-bottom:var(--tec-spacer-3);margin-left:0px;padding:0px;font-size:var(--tec-font-size-4);line-height:var(--tec-line-height-2);color:rgb(20, 24, 39);font-family:&quot;Helvetica Neue&quot;, Helvetica, -apple-system, BlinkMacSystemFont, Roboto, Arial, sans-serif;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial">Plenty of opportunity to mingle and marvel together.<p style="box-sizing:inherit;margin-top:0px;margin-right:0px;margin-bottom:var(--tec-spacer-3);margin-left:0px;padding:0px;font-size:var(--tec-font-size-4);line-height:var(--tec-line-height-2);color:rgb(20, 24, 39);font-family:&quot;Helvetica Neue&quot;, Helvetica, -apple-system, BlinkMacSystemFont, Roboto, Arial, sans-serif;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial"> <p style="box-sizing:inherit;margin-top:0px;margin-right:0px;margin-bottom:var(--tec-spacer-3);margin-left:0px;padding:0px;font-size:var(--tec-font-size-4);line-height:var(--tec-line-height-2);color:rgb(20, 24, 39);font-family:&quot;Helvetica Neue&quot;, Helvetica, -apple-system, BlinkMacSystemFont, Roboto, Arial, sans-serif;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial">This will be a provocative event, sure to arouse shock, curiosity and consternation. Jim is a master of the question-and-answer forum and has vowed to allow ample time to field all questions.<p style="box-sizing:inherit;margin-top:0px;margin-right:0px;margin-bottom:var(--tec-spacer-3);margin-left:0px;padding:0px;font-size:var(--tec-font-size-4);line-height:var(--tec-line-height-2);color:rgb(20, 24, 39);font-family:&quot;Helvetica Neue&quot;, Helvetica, -apple-system, BlinkMacSystemFont, Roboto, Arial, sans-serif;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial"> <p style="box-sizing:inherit;margin-top:0px;margin-right:0px;margin-bottom:var(--tec-spacer-6);margin-left:0px;padding:0px;font-size:var(--tec-font-size-4);line-height:var(--tec-line-height-2);color:rgb(20, 24, 39);font-family:&quot;Helvetica Neue&quot;, Helvetica, -apple-system, BlinkMacSystemFont, Roboto, Arial, sans-serif;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial">Jim said the sun is pretty bright in the orchard, so please dress accordingly and bring a chair if you’d like some seating.  We hope to see you there!  Registration is limited to 50 and for current MBCRFG members only.

Hi <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip " fr-original-style style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">First name , Thank you for registering for our event. If you have any questions or know of other people who would like to become a member of the Monterey Bay Chapter of the CRFG, please see our website at http://mbcrfg.org/. Looking forward to seeing you there!  🍎🍏 -Monterey Bay CRFG

<p style="box-sizing:inherit;margin-top:0px;margin-right:0px;margin-bottom:var(--tec-spacer-3);margin-left:0px;padding:0px;line-height:var(--tec-line-height-2);font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;text-decoration-thickness:initial;text-decoration-style:initial;max-width:100%">We’re calling this tour: Everything you wanted to know about apple breeding but were afraid to ask.<p style="box-sizing:inherit;margin-top:0px;margin-right:0px;margin-bottom:var(--tec-spacer-3);margin-left:0px;padding:0px;line-height:var(--tec-line-height-2);font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;text-decoration-thickness:initial;text-decoration-style:initial;max-width:100%"> <p style="box-sizing:inherit;margin-top:0px;margin-right:0px;margin-bottom:var(--tec-spacer-3);margin-left:0px;padding:0px;line-height:var(--tec-line-height-2);font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;text-decoration-thickness:initial;text-decoration-style:initial;max-width:100%">Jim Rider, world class pomologist, 5th generation apple farmer in the Pajaro Valley, pioneering organic apple grower, internationally recognized red-fleshed apple breeder, founding local CRFG chapter member, generous and kind person, has offered our members a tour of his grounds and a presentation about his apple breeding operation.<p style="box-sizing:inherit;margin-top:0px;margin-right:0px;margin-bottom:var(--tec-spacer-3);margin-left:0px;padding:0px;line-height:var(--tec-line-height-2);font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;text-decoration-thickness:initial;text-decoration-style:initial;max-width:100%"> <p style="box-sizing:inherit;margin-top:0px;margin-right:0px;margin-bottom:var(--tec-spacer-3);margin-left:0px;padding:0px;line-height:var(--tec-line-height-2);font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;text-decoration-thickness:initial;text-decoration-style:initial;max-width:100%">We will meet at his Thompson Road orchard from 1-4 pm Sunday, September 8, and walk around his growing grounds, hear about his process, and see eye-popping examples of his ultra-high-density orcharding practices. We will taste an array of unreleased experimental apple varieties, while Jim talks about how they came to be.<p style="box-sizing:inherit;margin-top:0px;margin-right:0px;margin-bottom:var(--tec-spacer-3);margin-left:0px;padding:0px;line-height:var(--tec-line-height-2);font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;text-decoration-thickness:initial;text-decoration-style:initial;max-width:100%"> <p style="box-sizing:inherit;margin-top:0px;margin-right:0px;margin-bottom:var(--tec-spacer-3);margin-left:0px;padding:0px;line-height:var(--tec-line-height-2);font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;text-decoration-thickness:initial;text-decoration-style:initial;max-width:100%">We’d also love to celebrate all varieties of fruits and veggies that are ripening in our area right now, so please bring any fruit, veggies, or goodies you’d like to share. We will have tables for our community pot-luck. Please bring your own re-usable plates, cups and eating utensils.<p style="box-sizing:inherit;margin-top:0px;margin-right:0px;margin-bottom:var(--tec-spacer-3);margin-left:0px;padding:0px;line-height:var(--tec-line-height-2);font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;text-decoration-thickness:initial;text-decoration-style:initial;max-width:100%"> <p style="box-sizing:inherit;margin-top:0px;margin-right:0px;margin-bottom:var(--tec-spacer-3);margin-left:0px;padding:0px;line-height:var(--tec-line-height-2);font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;text-decoration-thickness:initial;text-decoration-style:initial;max-width:100%">Plenty of opportunity to mingle and marvel together.<p style="box-sizing:inherit;margin-top:0px;margin-right:0px;margin-bottom:var(--tec-spacer-3);margin-left:0px;padding:0px;line-height:var(--tec-line-height-2);font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;text-decoration-thickness:initial;text-decoration-style:initial;max-width:100%"> <p style="box-sizing:inherit;margin-top:0px;margin-right:0px;margin-bottom:var(--tec-spacer-3);margin-left:0px;padding:0px;line-height:var(--tec-line-height-2);font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;text-decoration-thickness:initial;text-decoration-style:initial;max-width:100%">This will be a provocative event, sure to arouse shock, curiosity and consternation. Jim is a master of the question-and-answer forum and has vowed to allow ample time to field all questions.<p style="box-sizing:inherit;margin-top:0px;margin-right:0px;margin-bottom:var(--tec-spacer-3);margin-left:0px;padding:0px;line-height:var(--tec-line-height-2);font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;text-decoration-thickness:initial;text-decoration-style:initial;max-width:100%"> <p style="box-sizing:inherit;margin-top:0px;margin-right:0px;margin-bottom:var(--tec-spacer-6);margin-left:0px;padding:0px;line-height:var(--tec-line-height-2);font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;text-decoration-thickness:initial;text-decoration-style:initial;max-width:100%">Jim said the sun is pretty bright in the orchard, so please dress accordingly and bring a chair if you’d like some seating.  We hope to see you there!  Registration is limited to 50 and for current MBCRFG members only.

Monterey Bay CRFG

Tour of Jim Rider’s Apple Orchard

120 Thompson Rd

General admission

Free