Essa & District Agricultural Society

### Context Profile for Essa & District Agricultural Society

1. **Organization Mission & Cause**:
   - The Essa & District Agricultural Society aims to promote and enhance the agricultural community in Essa and surrounding areas. Their mission is centered around fostering agricultural education, showcasing local produce, and providing a platform for community engagement through various events and programs. They strive to connect people with agriculture, celebrating the region's rich farming heritage and supporting local farmers.

2. **Type of Activities**:
   - The organization hosts a variety of events including the Barrie Fair, which features agricultural exhibits, competitions, and entertainment. They also engage in fundraising campaigns to support their initiatives and community programs that promote agricultural education and awareness. Community involvement is encouraged through volunteer opportunities and participation in events.

3. **Tone of Voice**:
   - The tone of voice on the website and in communications is friendly, welcoming, and community-oriented. It conveys a sense of enthusiasm for agriculture and local events, aiming to inspire participation and support from the community. The language is accessible and informal, making it easy for a broad audience to engage with their content.

4. **Emoji Usage**:
   - The organization utilizes emojis in their communications, particularly in email campaigns. For example, they use 🎟️ in subject lines to draw attention to events like the Barrie Fair. Emojis are used sparingly but effectively to add a friendly and engaging touch to their messages.

5. **Key Facts**:
   - **Founding Info**: The specific founding date is not mentioned on the website, but the organization has a long-standing history in the community.
   - **Scale**: The Essa & District Agricultural Society operates at a local level, focusing on the Essa community and surrounding areas.
   - **Impact Metrics**: While specific metrics are not detailed on the website, they emphasize community engagement and participation in events as key indicators of their impact.
   - **Volunteer Info**: The organization encourages volunteers to participate in events and activities, fostering a sense of community and collaboration.

6. **Writing Guidelines**:
   - **Style**: Use a friendly and approachable tone. Avoid overly formal language; instead, opt for conversational phrases that invite engagement.
   - **Content Structure**: Use clear headings and bullet points for easy readability. Incorporate community-centric language that emphasizes local involvement and agricultural themes.
   - **Call to Action**: Encourage participation in events and programs with enthusiastic and motivating language. Use emojis where appropriate to enhance engagement and visual appeal.
   - **Personalization**: Incorporate personalized greetings in communications, using the recipient's name to create a connection.

This context profile serves as a guide for creating tailored content that aligns with the Essa & District Agricultural Society's mission, tone, and community engagement strategies.

-Passes purchased before Apr 1 will be entered to win their name on a horse ring
-EDAS Membership Included
-Bookings are automatically approved!

2025 Horse School Season Pass

Your benefits include: - 2025 EDAS Membership- Entry in a draw to win your name on a horse ring here at the Essa Agriplex- Automatically approved bookings for both the Hunter Ring or the Jumper Ring- Unlimited access to both the Hunter and Jumper Rings (subject to <a href="https://essaagriplex.ca/toc" rel="noopener noreferrer" style="text-decoration-color:initial;user-select:auto;box-sizing:inherit" target="_blank">Fair Use Terms & Conditions</a>)

Hi <span data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip" fr-original-style style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);padding:1px 8px;font-size:11px;display:inline-block;margin:0px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">First name , Thank you for purchasing a 2025 Horse Schooling Pass! Your benefits include:- 2025 EDAS Membership- Entry in a draw to win your name on a horse ring here at the Essa Agriplex- Automatically approved bookings for both the Hunter Ring or the Jumper Ring- Unlimited access to both the Hunter and Jumper Rings (subject to <a href="https://essaagriplex.ca/toc" rel="noopener noreferrer" style="text-decoration-color:initial;user-select:auto;box-sizing:inherit" target="_blank">Fair Use Terms & Conditions</a>) Please make sure to sign a <a href="https://form.jotform.com/241195413720248" rel="noopener noreferrer" style="text-decoration-color:initial;user-select:auto;box-sizing:inherit" target="_blank">Waiver for 2025</a>.  Only one is needed per rider for the entire year. Ready to get started?   1. Install the Horse Schooling app here: <a href="https://app.jotform.com/essa-ag/horse-schooling" rel="noopener noreferrer" style="text-decoration-color:initial;user-select:auto;box-sizing:inherit" target="_blank">https://app.jotform.com/essa-ag/horse-schooling</a> 2. Select either the Hunter Ring or the Jumper Ring. 3. Book your choice of dates!   If you have any questions, please don't hesitate to contact us. Essa Agriplexadmin@essaagriplex.ca

Your benefits include: - 2025 EDAS Membership- Entry in a draw to win your name on a horse ring here at the Essa Agriplex- Automatically approved bookings for both the Hunter Ring or the Jumper Ring- Unlimited access to both the Hunter and Jumper Rings (subject to <a href="https://essaagriplex.ca/toc" target="_blank">Fair Use Terms &amp; Conditions</a>)

Essa & District Agricultural Society

💎 SEASON PASS | Horse Schooling

2025 Horse School Season Pass

$165