Latitude 53

### Context Profile for Latitude 53

1. **Organization Mission & Cause**:
   - Latitude 53 is a non-profit artist-centered organization located in Edmonton, Canada. Its mission is to empower artists engaged with contemporary culture. The organization supports the development of contemporary art and artists, fostering a vibrant arts community in Edmonton and beyond.

2. **Type of Activities**:
   - Latitude 53 hosts various activities including:
     - **Membership Programs**: Offering different tiers of membership (General, Student/Senior/Low-Income, Family, Supporter, Patron) with benefits such as discounts, pins designed by local artists, and voting rights.
     - **Workshops**: Such as the "A Hope to Wish For on a Star | Underglazing Workshop" led by local artists.
     - **Exhibitions and Events**: Showcasing contemporary art and providing platforms for artists to display their work.
     - **Fundraising Campaigns**: Engaging the community to support the arts through donations and membership.

3. **Tone of Voice**:
   - The tone of Latitude 53's communications is **friendly**, **inviting**, and **supportive**. The language is accessible and encourages community involvement, making it feel inclusive and engaging. The organization uses a conversational style that fosters a sense of belonging among members and supporters.

4. **Emoji Usage**:
   - Latitude 53 incorporates emojis in their communications, particularly in email campaigns. For example, they use a calendar emoji (📅) to highlight event dates. The use of emojis appears to be moderate and serves to add a friendly, approachable touch to their messages.

5. **Key Facts**:
   - **Founding Info**: Latitude 53 is a registered charity (Charity # 129916169RR0001).
   - **Scale**: The organization has a total of 3 forms and has sent out 41 email campaigns.
   - **Impact Metrics**: While specific metrics are not detailed on the website, the organization emphasizes community engagement and artist empowerment as key impact areas.
   - **Volunteer Info**: Information on volunteer opportunities is not explicitly mentioned on the website but may be inferred through community involvement in events and workshops.

6. **Writing Guidelines**:
   - **Style**: Use a friendly and conversational tone that invites participation and fosters community spirit.
   - **Structure**: Keep content clear and concise, using bullet points for benefits and key information to enhance readability.
   - **Personalization**: Incorporate personalized greetings in communications (e.g., using first names).
   - **Visual Elements**: Where appropriate, include emojis to maintain a light-hearted and engaging tone.
   - **Call to Action**: Clearly state calls to action, encouraging readers to join, participate, or donate, while emphasizing the impact of their support.

This context profile serves as a foundational guide for creating tailored content for Latitude 53, ensuring alignment with their mission, tone, and community-focused activities.

Access the gallery and keep up-to-date with our newsletter. Valid for one year.

Volunteer Membership

Lifetime

Board Member

Patron ($500+ annually)

<p style="margin-top:1.25em;margin-bottom:1.6em;overflow-wrap:break-word;color:rgb(0, 0, 0);font-family:noto-sans;font-size:16px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:300;letter-spacing:1.04px;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:pre-wrap;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial;box-sizing:inherit">Latitude 53 is an artist-run gallery located in downtown Edmonton at 10130 100 Street. Founded in 1973 by a collective of Edmonton artists, Latitude 53 is one of Canada’s oldest artist-run centres dedicated to supporting artists. <p style="margin-top:1.25em;margin-bottom:1.6em;overflow-wrap:break-word;color:rgb(0, 0, 0);font-family:noto-sans;font-size:16px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:300;letter-spacing:1.04px;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:pre-wrap;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial;box-sizing:inherit"> <p style="margin-top:1.25em;margin-bottom:1.6em;overflow-wrap:break-word;color:rgb(0, 0, 0);font-family:noto-sans;font-size:16px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:300;letter-spacing:1.04px;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:pre-wrap;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial;box-sizing:inherit">Growing our membership helps our funders see our connection to the community locally and beyond. We are pleased to offer a free membership to our volunteers. Membership perks include an enamel pin by a local artist, discounts on art sales during our Schmoozy fundraiser and more treats to be announced shortly. <p style="margin-top:1.25em;margin-bottom:1.6em;overflow-wrap:break-word;color:rgb(0, 0, 0);font-family:noto-sans;font-size:16px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:300;letter-spacing:1.04px;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:pre-wrap;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial;box-sizing:inherit"> Latitude 53 is a registered charity (Charity # 129916169RR0001)<p style="margin-top:1.25em;margin-bottom:0px;overflow-wrap:break-word;color:rgb(0, 0, 0);font-family:noto-sans;font-size:16px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:300;letter-spacing:1.04px;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial;white-space:pre-wrap;width:100%;box-sizing:inherit">

Hello Prénom Nom, Thanks for joining! We are so pleased to have you as a part of this organization.&nbsp; Check out current exhibitions and upcoming events on our <a href="https://www.latitude53.org/">website</a>, and keep an eye on our <a href="https://www.instagram.com/latitude_53/?hl=en" rel="noopener noreferrer" target="_blank">Instagram</a>!&nbsp; Kind regards, Latitude 53&nbsp;info@latitude53.org7804235353

<p style="margin-top:1.25em;margin-bottom:1.6em;overflow-wrap:break-word;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:300;letter-spacing:1.04px;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:pre-wrap;text-decoration-thickness:initial;text-decoration-style:initial;box-sizing:inherit;max-width:100%">Latitude 53 is an artist-run gallery located in downtown Edmonton at 10130 100 Street. Founded in 1973 by a collective of Edmonton artists, Latitude 53 is one of Canada’s oldest artist-run centres dedicated to supporting artists. <p style="margin-top:1.25em;margin-bottom:1.6em;overflow-wrap:break-word;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:300;letter-spacing:1.04px;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:pre-wrap;text-decoration-thickness:initial;text-decoration-style:initial;box-sizing:inherit;max-width:100%"> <p style="margin-top:1.25em;margin-bottom:1.6em;overflow-wrap:break-word;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:300;letter-spacing:1.04px;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:pre-wrap;text-decoration-thickness:initial;text-decoration-style:initial;box-sizing:inherit;max-width:100%">Growing our membership helps our funders see our connection to the community locally and beyond. We are pleased to offer a free membership to our volunteers. Membership perks include an enamel pin by a local artist, discounts on art sales during our Schmoozy fundraiser and more treats to be announced shortly. <p style="margin-top:1.25em;margin-bottom:1.6em;overflow-wrap:break-word;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:300;letter-spacing:1.04px;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:pre-wrap;text-decoration-thickness:initial;text-decoration-style:initial;box-sizing:inherit;max-width:100%"> Latitude 53 is a registered charity (Charity # 129916169RR0001)<p style="margin-top:1.25em;margin-bottom:0px;overflow-wrap:break-word;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:300;letter-spacing:1.04px;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration-thickness:initial;text-decoration-style:initial;white-space:pre-wrap;width:100%;box-sizing:inherit;max-width:100%">

Latitude 53

Membership 2023 - Volunteer & Legacy

Volunteer Membership

Free

Lifetime

Free

Board Member

Free

Patron ($500+ annually)

Free