MustBus Co-op

### Context Profile for MustBus Co-op

1. **Organization Mission & Cause:**
   - **Mission:** MustBus Co-op is dedicated to providing affordable transportation solutions for McGill University students, facilitating access to various events and activities that enhance their university experience. The organization aims to foster community engagement and support student life through organized travel.
   - **Cause:** The focus is on creating opportunities for students to explore and participate in recreational activities while promoting sustainability through shared transportation.

2. **Type of Activities:**
   - **Events:** MustBus organizes trips to various destinations, such as whale watching in Tadoussac, which includes transportation, accommodation, and activities.
   - **Fundraising Campaigns:** The organization runs campaigns to support its operations and enhance the student experience, such as offering discounts on trips and special events.
   - **Community Programs:** Engages students through travel experiences, promoting social interaction and community building among peers.

3. **Tone of Voice:**
   - The tone is **friendly**, **informative**, and **inclusive**, aiming to create a welcoming atmosphere for students. The language used is straightforward and accessible, ensuring clarity in communication about trips, rules, and requirements.

4. **Emoji Usage:**
   - The website does not prominently feature emojis in its content. However, the use of emojis in email campaigns and social media may vary. It is advisable to maintain a professional tone without excessive emoji use in formal communications.

5. **Key Facts:**
   - **Founding Info:** Specific founding details are not provided on the website, but it operates as a cooperative for McGill students.
   - **Scale:** The organization has a total of 70 forms and 106 email campaigns, indicating active engagement with its audience.
   - **Impact Metrics:** While specific metrics are not detailed, the focus on student engagement suggests a positive impact on community building and student satisfaction.
   - **Volunteer Info:** There is no specific information on volunteer opportunities available on the website.

6. **Writing Guidelines:**
   - **Style:** Use clear, concise language that is easy to understand. Avoid jargon and ensure that all communications are student-friendly.
   - **Format:** Use bullet points for clarity when listing details (e.g., trip itineraries, requirements).
   - **Personalization:** Incorporate personal touches in communications, such as addressing recipients by name and including relevant details about their engagement with the organization.
   - **Call to Action:** Always include a clear call to action, encouraging students to participate in trips or events.

### Additional Insights:
- **Email Campaigns:** The recent email campaigns focus on promotional offers and event reminders, maintaining a balance between informative and engaging content.
- **Community Engagement:** Emphasize the community aspect in all communications, highlighting how participation in events fosters connections among students.

This context profile serves as a foundational guide for creating tailored content that resonates with MustBus Co-op's mission and audience.

General admission

Buy your tickets here to visit Quebec City March 2nd-4th! Trip details: Outbound - Saturday, March 2nd, 10:30am - 1:30pm Departure location (10:30am): Sherbrooke & McTavish Street (outside Bronfman building, by Bixi bikes), 3459 Rue McTavish, Montréal, QC H3A 0C9 (click <a href="https://www.google.ca/maps/place/Bixi/@45.5048093,-73.578453,15.65z/data=!4m5!3m4!1s0x4cc91a4725fcae09:0x14e4021f791f679c!8m2!3d45.5027761!4d-73.5758941!5m1!1e1">here</a> for location) Arrival location (1:30pm): 421 Rue de la Gare-du-Palais, Québec, QC (Outside Gare du Palais Entrance) (click <a href="https://www.google.ca/maps/place/421+Rue+de+la+Gare-du-Palais,+Qu%C3%A9bec,+QC/@46.8175917,-71.2175897,15.29z/data=!4m5!3m4!1s0x4cb8967535577715:0xae3f95849254e7b8!8m2!3d46.817229!4d-71.21372!5m1!1e1">here</a> for location) Inbound -  Monday, March 4th, 5pm - 8pm Departure location (5pm): 421 Rue de la Gare-du-Palais, Québec, QC  Arrival location (8pm): Sherbrooke & McTavish Street, 3459 Rue McTavish, Montréal, QC H3A 0C9 IMPORTANT information: You are responsible for finding your own accommodations during the trip You must be a McGill undergraduate student to purchase a ticket - if you are not a McGill student and purchase a ticket, you will not be refunded Before boarding the bus, you must show proof of being a McGill student (one of: McGill ID, proof of enrollment, access to Minerva) O﻿n both the outbound and inbound journey, you must arrive to the pick up location 15-30 minutes before the indicated time of departure (eg. if the bus is due to leave at 10am, you must arrive no later than 9:45 am) Tickets are only refundable up to 7 days before the trip departure date Y﻿ou may only bring 1 full size suitcase to be stored in the hold of the bus as well as 1 small personal item (backpack, handbag etc.) We can't guarantee arrival time and all times are subjected to change although not likely.

Hello <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip " fr-original-style style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">First name <span contenteditable="false" data-custom-variable="{{lastname}}" fr-original-class="fr-deletable styled-tag-chip " fr-original-style style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">Last name, Thank you for joining MustBus on our trip to Quebec City! We can't wait to see you! Travel guides with information regarding the details of the bus and how you should prepare for the trip will be sent out shortly before the day of the trip. If you have any questions please email us at mustbus@ssmu.ca❤️Mustbus Co-Op<img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1698948628/bzng97bs4wenubqej0ru.png" style="width:100px;display:block;vertical-align:top;margin:5px auto 5px 0px;text-align:left;position:relative;max-width:100%;cursor:pointer;padding:0px 1px;user-select:none;box-sizing:inherit" />

Buy your tickets here to visit Quebec City March 2nd-4th! Trip details: Outbound - Saturday, March 2nd, 10:30am - 1:30pm Departure location (10:30am): Sherbrooke &amp; McTavish Street (outside Bronfman building, by Bixi bikes), 3459 Rue McTavish, Montréal, QC H3A 0C9 (click <a href="https://www.google.ca/maps/place/Bixi/@45.5048093,-73.578453,15.65z/data=!4m5!3m4!1s0x4cc91a4725fcae09:0x14e4021f791f679c!8m2!3d45.5027761!4d-73.5758941!5m1!1e1">here</a> for location) Arrival location (1:30pm): 421 Rue de la Gare-du-Palais, Québec, QC (Outside Gare du Palais Entrance) (click <a href="https://www.google.ca/maps/place/421+Rue+de+la+Gare-du-Palais,+Qu%C3%A9bec,+QC/@46.8175917,-71.2175897,15.29z/data=!4m5!3m4!1s0x4cb8967535577715:0xae3f95849254e7b8!8m2!3d46.817229!4d-71.21372!5m1!1e1">here</a> for location) Inbound -  Monday, March 4th, 5pm - 8pm Departure location (5pm): 421 Rue de la Gare-du-Palais, Québec, QC  Arrival location (8pm): Sherbrooke &amp; McTavish Street, 3459 Rue McTavish, Montréal, QC H3A 0C9 IMPORTANT information: You are responsible for finding your own accommodations during the trip You must be a McGill undergraduate student to purchase a ticket - if you are not a McGill student and purchase a ticket, you will not be refunded Before boarding the bus, you must show proof of being a McGill student (one of: McGill ID, proof of enrollment, access to Minerva) O﻿n both the outbound and inbound journey, you must arrive to the pick up location 15-30 minutes before the indicated time of departure (eg. if the bus is due to leave at 10am, you must arrive no later than 9:45 am) Tickets are only refundable up to 7 days before the trip departure date Y﻿ou may only bring 1 full size suitcase to be stored in the hold of the bus as well as 1 small personal item (backpack, handbag etc.) We can't guarantee arrival time and all times are subjected to change although not likely.

MustBus Co-op

Quebec City Reading Week

3459 Rue McTavish

General admission

$60