American Society of Interior Designers, San Diego

### Context Profile for American Society of Interior Designers, San Diego (ASID San Diego)

#### 1. Organization Mission & Cause
The American Society of Interior Designers (ASID) San Diego chapter is dedicated to advancing the profession of interior design and promoting the value of interior design to the public. Their mission emphasizes enhancing the quality of life through design, advocating for the profession, and fostering a community of designers who share knowledge and resources. The organization aims to support interior designers in their professional development and to elevate the standards of the design industry.

#### 2. Type of Activities
ASID San Diego engages in a variety of activities, including:
- **Educational Events**: Workshops, webinars, and speaker series aimed at professional development (e.g., "What I Wish I Knew Starting Out" series).
- **Networking Opportunities**: Events that allow members to connect with peers and industry leaders.
- **Community Programs**: Initiatives that may involve outreach or collaboration with local organizations to promote design excellence.
- **Fundraising Campaigns**: Activities that support the chapter's operations and community initiatives.

#### 3. Tone of Voice
The tone of voice used by ASID San Diego is:
- **Professional**: The language is formal yet approachable, reflecting the seriousness of the design profession.
- **Inspiring**: Communications often aim to motivate and uplift members, encouraging them to pursue excellence in their work.
- **Friendly**: The organization fosters a sense of community, using inclusive language that welcomes engagement and participation.

#### 4. Emoji Usage
ASID San Diego does not prominently use emojis in their communications. The tone remains professional and formal, which aligns with the expectations of a professional organization in the design industry.

#### 5. Key Facts
- **Founding Info**: ASID is a national organization with local chapters, including the San Diego chapter, which serves the regional design community.
- **Scale**: The San Diego chapter has a total of 22 forms and has conducted 35 email campaigns, indicating active engagement with its members.
- **Impact Metrics**: Specific metrics on community impact or membership growth were not detailed on the website but can be inferred from their focus on professional development and community engagement.
- **Volunteer Info**: Opportunities for volunteering and involvement in events are likely available, although specific details were not highlighted on the website.

#### 6. Writing Guidelines
Based on existing content patterns, the following writing guidelines are recommended:
- **Maintain Professionalism**: Use a formal tone that reflects the expertise of the design community.
- **Be Inspirational**: Incorporate motivational language that encourages participation and professional growth.
- **Use Clear and Concise Language**: Ensure that communications are straightforward and easy to understand, avoiding jargon where possible.
- **Engage the Audience**: Use inclusive language that invites members to participate in events and initiatives.
- **Focus on Value**: Highlight the benefits of membership and participation in events, emphasizing how they contribute to professional development and community impact.

This context profile serves as a foundational guide for creating tailored content for ASID San Diego, ensuring alignment with their mission, tone, and activities.

LXCL:Free for ASID Members

ASID Member

LXCL:Free for ASID Student Members

ASID Student Member

Non - ASID Member

Non - Member Student

Join ASID San Diego&#39;s Emerging Professional Council for an inspiring evening with Alexandria Ott, a nationally respected brand strategist, storyteller, and marketing expert. As the founder of Chrome City Creative Studio, Alexandria specializes in elevating design brands through strategic marketing, public relations, content creation, and unforgettable event experiences. Alexandria has built her career at the intersection of design, culture, and communication, working with some of the country&#39;s most acclaimed design firms like James Geier of 555 International, Siren Betty Design, Basile Studio, and Jules Wilson Design Studio. Her distinctive approach empowers design professionals to shape and share their stories with clarity and impact, positioning themselves for long-term growth and visibility. Honored as the keynote speaker for the World Design Capital&#39;s Closing Celebration in 2024, and host of the &quot;Wild x Wise&quot; podcast, Alexandria is passionate about helping the next generation of designers succeed. She&#39;s known for her honest, actionable insights on branding, marketing, and navigating a creative career with both intention and imagination. Our event feature&#39;s Alex Ott as the keynote speaker but there&#39;s so much more to discover at the event! Sponsored by HD Design Center - you&#39;ll taste chef curated lite bites and appetizers, bar services by Maya of Maya Celeste Events and tour all of the amazing features that HD Design Center offers! &nbsp;This event is for everyone whether you&#39;re an emerging professional or been in the business for a while! This is one you don&#39;t want to miss! Key Event Takeaways:This session is designed to provide you with concrete strategies to elevate your career and brand:<ul fr-original-style="" style="box-sizing: inherit;"><li fr-original-style="font-weight: bold;" style="font-weight: bold; box-sizing: inherit;">Tell a Better Story: Learn how to craft a brand narrative that truly connects, builds trust, and sets you apart in today&#39;s saturated market.</li><li fr-original-style="font-weight: bold;" style="font-weight: bold; box-sizing: inherit;">Marketing That Feels Like You: Discover authentic strategies for showing up online, growing visibility, and building your network&mdash;without sounding salesy.</li><li fr-original-style="font-weight: bold;" style="font-weight: bold; box-sizing: inherit;">Get Noticed: Uncover what top-tier designers do to attract press, ideal clients, and key collaborators (and how you can apply these tactics at any stage of your career).</li><li fr-original-style="font-weight: bold;" style="font-weight: bold; box-sizing: inherit;">Design a Sustainable Career: Gain valuable tools, learn about essential boundaries, and explore mindset shifts that support creative longevity and business growth.</li></ul> Event Details: Date: Thursday, August 28th, 2025Time: 5:30 PM - 8:00 PMLocation: Home Depot Design CenterAddress: 9480 Carroll Park Dr., San Diego CA 92121 Don&#39;t miss this opportunity to learn from an industry leader! Sign up today!

Hi&nbsp;<span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip" fr-original-style="" style="background-color: rgb(248, 248, 255); border: 1px solid rgb(191, 191, 255); border-radius: 4px; color: rgb(42, 42, 196); padding: 1px 8px; font-size: 11px; display: inline-block; margin: 0px; overflow-wrap: anywhere; user-select: none; box-sizing: inherit;">First name, Thank you for registering for our upcoming EPC event, &quot;Brand Narrative and Authentic Strategies to Get Noticed with Alex Ott!&quot; We&#39;re thrilled to have you join us for this inspiring event! Get ready for an evening of actionable insights on branding, marketing, and navigating your creative career. Alexandria Ott is a nationally respected expert, and we&#39;re excited for you to learn from her. Event Details:<ul fr-original-style="" style="box-sizing: inherit;"><li fr-original-style="" style="box-sizing: inherit;">Date: Thursday, August 28th, 2025</li><li fr-original-style="" style="box-sizing: inherit;">Time: 5:30 PM - 8:00 PM</li><li fr-original-style="" style="box-sizing: inherit;">Location: The Home Depot Design Center (HDDC)</li><li fr-original-style="" style="box-sizing: inherit;">Address: 9480 Carroll Park Dr, San Diego, CA 92121</li></ul>We look forward to seeing you there for a night of valuable learning and networking! - The EPC Committee: Emily Wold, Chloe Gauthier and Gina Caliva Questions? Contact: Chloe Gauthier, EPC Chair, <a fr-original-style="" href="mailto:chloemariegauthier@gmail.com" rel="noopener noreferrer noopener noreferrer noopener noreferrer noopener noreferrer noopener noreferrer noopener noreferrer" style="text-decoration-color: initial; user-select: auto; box-sizing: inherit; color: inherit;" target="_blank">chloemariegauthier@gmail.com</a>Emily Wold, EPC Chair, <a fr-original-style="" href="mailto:emily@belledesignllc.com" rel="noopener noreferrer noopener noreferrer" style="text-decoration-color: initial; user-select: auto; box-sizing: inherit;" target="_blank">emily@belledesignllc.com</a>Arnaz Khambatta, ASID SD Administrator, <a fr-original-style="" href="mailto:Administrator@casd.asid.org" rel="noopener noreferrer noopener noreferrer noopener noreferrer noopener noreferrer" style="text-decoration-color: initial; user-select: auto; box-sizing: inherit;" target="_blank">Administrator@casd.asid.org</a> <div fr-original-style="border: 0px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-variant-alternates: inherit; font-variant-position: inherit; font-variant-emoji: inherit; font-weight: 400; font-stretch: inherit; font-size: 12pt; line-height: inherit; font-family: Arial, Helvetica, sans-serif; font-optical-sizing: inherit; font-size-adjust: inherit; font-kerning: inherit; font-feature-settings: inherit; font-variation-settings: inherit; margin: 0px; padding: 0px; vertical-align: baseline; color: rgb(0, 0, 0) !important; letter-spacing: normal; orphans: 2; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; text-align: left; background-color: rgb(255, 255, 255) !important;" style="border: 0px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-variant-alternates: inherit; font-variant-position: inherit; font-variant-emoji: inherit; font-weight: 400; font-stretch: inherit; font-size: 12pt; line-height: inherit; font-family: Arial, Helvetica, sans-serif; font-optical-sizing: inherit; font-size-adjust: inherit; font-kerning: inherit; font-feature-settings: inherit; font-variation-settings: inherit; margin: 0px; padding: 0px; vertical-align: baseline; letter-spacing: normal; orphans: 2; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; text-align: left; color: rgb(0, 0, 0) !important; background-color: rgb(255, 255, 255) !important; box-sizing: inherit;"><img size="13006" height="73" width="122" src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1750194645/wysiwyg/reh1is0yiiipkkcqgg4c.jpg" data-imagetype="AttachmentByCid" tabindex="0" style="border: 0px; font: inherit; margin: 0px; padding: 0px; vertical-align: baseline; color: inherit; animation: 0.1s ease-out 0s 1 normal none running Do8Zj; width: 122px; height: 73px; max-width: 763px; cursor: pointer; min-height: auto; min-width: auto; position: relative; user-select: none; box-sizing: inherit;" fr-original-style="border: 0px; font: inherit; margin: 0px; padding: 0px; vertical-align: baseline; color: inherit; animation: 0.1s ease-out 0s 1 normal none running Do8Zj; width: 122px; height: 73px; max-width: 763px; cursor: pointer; min-height: auto; min-width: auto;" fr-original-class="fr-draggable"></div>

Join ASID San Diego's Emerging Professional Council for an inspiring evening with Alexandria Ott, a nationally respected brand strategist, storyteller, and marketing expert. As the founder of Chrome City Creative Studio, Alexandria specializes in elevating design brands through strategic marketing, public relations, content creation, and unforgettable event experiences. Alexandria has built her career at the intersection of design, culture, and communication, working with some of the country's most acclaimed design firms like James Geier of 555 International, Siren Betty Design, Basile Studio, and Jules Wilson Design Studio. Her distinctive approach empowers design professionals to shape and share their stories with clarity and impact, positioning themselves for long-term growth and visibility. Honored as the keynote speaker for the World Design Capital's Closing Celebration in 2024, and host of the "Wild x Wise" podcast, Alexandria is passionate about helping the next generation of designers succeed. She's known for her honest, actionable insights on branding, marketing, and navigating a creative career with both intention and imagination. Our event feature's Alex Ott as the keynote speaker but there's so much more to discover at the event! Sponsored by HD Design Center - you'll taste chef curated lite bites and appetizers, bar services by Maya of Maya Celeste Events and tour all of the amazing features that HD Design Center offers!  This event is for everyone whether you're an emerging professional or been in the business for a while! This is one you don't want to miss! Key Event Takeaways:This session is designed to provide you with concrete strategies to elevate your career and brand:<ul><li>Tell a Better Story: Learn how to craft a brand narrative that truly connects, builds trust, and sets you apart in today's saturated market.</li><li>Marketing That Feels Like You: Discover authentic strategies for showing up online, growing visibility, and building your network—without sounding salesy.</li><li>Get Noticed: Uncover what top-tier designers do to attract press, ideal clients, and key collaborators (and how you can apply these tactics at any stage of your career).</li><li>Design a Sustainable Career: Gain valuable tools, learn about essential boundaries, and explore mindset shifts that support creative longevity and business growth.</li></ul> Event Details: Date: Thursday, August 28th, 2025Time: 5:30 PM - 8:00 PMLocation: Home Depot Design CenterAddress: 9480 Carroll Park Dr., San Diego CA 92121 Don't miss this opportunity to learn from an industry leader! Sign up today!

American Society of Interior Designers, San Diego

EPC Designing Your Path Series: Brand Narrative and Authentic Strategies to Get Noticed with Alex Ott!

9480 Carroll Park Dr

ASID Member

Free

ASID Student Member

Free

Non - ASID Member

US$25

Non - Member Student

US$10