Brain Injury Association of London and Region

### Context Profile for the Brain Injury Association of London and Region

#### 1. Organization Mission & Cause
The **Brain Injury Association of London and Region** (BIALR) is dedicated to supporting individuals affected by brain injuries and their families. Their mission is to enhance the quality of life for those impacted by brain injuries through advocacy, education, and support services. They aim to raise awareness about brain injuries and promote understanding of their effects on individuals and families.

#### 2. Type of Activities
BIALR engages in a variety of activities, including:
- **Fundraising Events**: Notable events include the "Casino Royale Gala," which features casino games, live and silent auctions, and opportunities for sponsorship.
- **Community Programs**: They offer support groups, educational workshops, and resources for individuals and families affected by brain injuries.
- **Awareness Campaigns**: They focus on raising awareness about brain injuries and their impact on the community.

#### 3. Tone of Voice
The tone of voice used by BIALR is **friendly, supportive, and encouraging**. The language is accessible and aims to inspire hope and community involvement. Communications often emphasize gratitude and the importance of community support in making a difference.

#### 4. Emoji Usage
The organization does not prominently use emojis in their communications, focusing instead on clear and professional language. Their communications are straightforward and informative, which aligns with their mission of providing support and education.

#### 5. Key Facts
- **Founding Info**: Specific founding details were not available on the website, but the organization has been active in the London region for several years.
- **Scale**: They have conducted 13 total forms and 10 email campaigns, indicating active engagement with their community.
- **Impact Metrics**: While specific metrics were not detailed, their events and programs aim to support numerous families affected by brain injuries.
- **Volunteer Info**: The website encourages community involvement and may provide opportunities for volunteers to assist in various capacities.

#### 6. Writing Guidelines
- **Clarity and Accessibility**: Use straightforward language that is easy to understand.
- **Supportive and Encouraging Tone**: Maintain a friendly and supportive tone to resonate with individuals and families affected by brain injuries.
- **Focus on Community Impact**: Highlight the importance of community support and involvement in their initiatives.
- **Gratitude**: Express appreciation for support and contributions from donors and volunteers.

This context profile serves as a foundational guide for creating personalized and impactful content for the Brain Injury Association of London and Region, ensuring alignment with their mission and communication style.

General admission

<div style="font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;caret-color:rgb(32, 33, 36);color:rgb(32, 33, 36);font-family:Roboto, Arial, sans-serif;font-size:14.666667px;line-height:1.5;box-sizing:inherit"><strong style="font-weight:700;box-sizing:inherit">Thursday March 27th </strong></div><div style="font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;caret-color:rgb(32, 33, 36);color:rgb(32, 33, 36);font-family:Roboto, Arial, sans-serif;font-size:14.666667px;line-height:1.5;box-sizing:inherit"><strong style="font-weight:700;box-sizing:inherit">4:00pm - 6:00pm</strong></div><div style="font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;caret-color:rgb(32, 33, 36);color:rgb(32, 33, 36);font-family:Roboto, Arial, sans-serif;font-size:14.666667px;line-height:1.5;box-sizing:inherit"><strong style="font-weight:700;box-sizing:inherit">Innovation Works, </strong><strong style="font-weight:700;box-sizing:inherit">201 King Street, London</strong></div><p style="margin:0px;width:100%;line-height:1.5;box-sizing:inherit;color:rgb(0, 0, 0)"><strong style="font-weight:700;box-sizing:inherit">Free workshop</strong></p><div style="font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;caret-color:rgb(32, 33, 36);color:rgb(32, 33, 36);font-family:Roboto, Arial, sans-serif;font-size:14.666667px;line-height:1.5;box-sizing:inherit"><br /></div><div style="font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;caret-color:rgb(32, 33, 36);color:rgb(32, 33, 36);font-family:Roboto, Arial, sans-serif;font-size:14.666667px;line-height:1.5;box-sizing:inherit">This clay hand-building workshop offers individuals with brain injuries and their caregivers a creative, supportive space to explore clay techniques. Participants will create a personalized project, guided by experienced instructors, focusing on self-expression and relaxation. All skill levels are welcomed!</div><div style="font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;caret-color:rgb(32, 33, 36);color:rgb(32, 33, 36);font-family:Roboto, Arial, sans-serif;font-size:14.666667px;line-height:1.5;box-sizing:inherit"><br /></div><p style="margin:0px;width:100%;line-height:1.5;box-sizing:inherit;color:rgb(0, 0, 0)"><strong>What to expect:</strong></p><div style="font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;caret-color:rgb(32, 33, 36);color:rgb(32, 33, 36);font-family:Roboto, Arial, sans-serif;font-size:14.666667px;line-height:1.5;box-sizing:inherit">Participants will learn how to create a ceramic tray from a rolled clay slab, with guidance from an artist-educator from Clayworx. Each person will receive a slab, a tray or plate form, and tools to cut and decorate their tray. Colour is added using coloured slips or one of six glaze options. Participants can keep their design simple with textures or add decorative elements like molded flowers. The workshop is flexible, allowing each participant to create a tray that matches their personal style and preferences.</div><div style="font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;caret-color:rgb(32, 33, 36);color:rgb(32, 33, 36);font-family:Roboto, Arial, sans-serif;font-size:14.666667px;line-height:1.5;box-sizing:inherit"><br /></div><div style="font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;caret-color:rgb(32, 33, 36);color:rgb(32, 33, 36);font-family:Roboto, Arial, sans-serif;font-size:14.666667px;line-height:1.5;box-sizing:inherit"><strong style="font-weight:700;box-sizing:inherit">Please note:</strong></div><div style="font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;caret-color:rgb(32, 33, 36);color:rgb(32, 33, 36);font-family:Roboto, Arial, sans-serif;font-size:14.666667px;line-height:1.5;box-sizing:inherit">Space is limited, a waitlist may be in effect</div><div style="font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;caret-color:rgb(32, 33, 36);color:rgb(32, 33, 36);font-family:Roboto, Arial, sans-serif;font-size:14.666667px;line-height:1.5;box-sizing:inherit">The workshop is open to ABI survivors and caregivers 16+</div><p style="margin:0px;width:100%;line-height:1.5;box-sizing:inherit;color:rgb(0, 0, 0)">Paid parking is available on site</p><p style="margin:0px;width:100%;line-height:1.5;box-sizing:inherit;color:rgb(0, 0, 0)"><br /></p><p style="margin:0px;width:100%;line-height:1.5;box-sizing:inherit;color:rgb(0, 0, 0)"><img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1740173834/q6oox2yf61h7ftz0tx4s.png" style="width:600px;display:block;vertical-align:top;margin:5px auto;text-align:center;position:relative;max-width:100%;cursor:pointer;padding:0px 1px;-webkit-user-select:none;box-sizing:inherit" /></p><p style="margin:0px;width:100%;line-height:1.5;box-sizing:inherit;color:rgb(0, 0, 0)"><br /></p>

<p style="margin:0px;width:100%;line-height:1.5;box-sizing:inherit;color:rgb(0, 0, 0)">Hi <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip" fr-original-style style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);padding:1px 8px;font-size:11px;display:inline-block;margin:0px;overflow-wrap:anywhere;-webkit-user-select:none;box-sizing:inherit">First name</span> ,</p><p style="margin:0px;width:100%;line-height:1.5;box-sizing:inherit;color:rgb(0, 0, 0)"><br /></p><p style="margin:0px;width:100%;line-height:1.5;box-sizing:inherit;color:rgb(0, 0, 0)">Thank you for registering for our event and supporting our cause. Your registration greatly helps our mission. 🚀</p><p style="margin:0px;width:100%;line-height:1.5;box-sizing:inherit;color:rgb(0, 0, 0)"><br /></p><p style="margin:0px;width:100%;line-height:1.5;box-sizing:inherit;color:rgb(0, 0, 0)">If you would like to contribute further, contact us to become a volunteer, or talk to your friends about our cause!</p><p style="margin:0px;width:100%;line-height:1.5;box-sizing:inherit;color:rgb(0, 0, 0)"><br /></p><p style="margin:0px;width:100%;line-height:1.5;box-sizing:inherit;color:rgb(0, 0, 0)">Stephanie McGill</p><p style="margin:0px;width:100%;line-height:1.5;box-sizing:inherit;color:rgb(0, 0, 0)">info@braininjurylondon.on.ca</p>

<div><strong>Thursday March 27th </strong></div><div><strong>4:00pm - 6:00pm</strong></div><div><strong>Innovation Works, </strong><strong>201 King Street, London</strong></div><p style="margin:0px;width:100%;line-height:1.5;box-sizing:inherit;max-width:100%"><strong>Free workshop</strong></p><div><br /></div><div>This clay hand-building workshop offers individuals with brain injuries and their caregivers a creative, supportive space to explore clay techniques. Participants will create a personalized project, guided by experienced instructors, focusing on self-expression and relaxation. All skill levels are welcomed!</div><div><br /></div><p style="margin:0px;width:100%;line-height:1.5;box-sizing:inherit;max-width:100%"><strong>What to expect:</strong></p><div>Participants will learn how to create a ceramic tray from a rolled clay slab, with guidance from an artist-educator from Clayworx. Each person will receive a slab, a tray or plate form, and tools to cut and decorate their tray. Colour is added using coloured slips or one of six glaze options. Participants can keep their design simple with textures or add decorative elements like molded flowers. The workshop is flexible, allowing each participant to create a tray that matches their personal style and preferences.</div><div><br /></div><div><strong>Please note:</strong></div><div>Space is limited, a waitlist may be in effect</div><div>The workshop is open to ABI survivors and caregivers 16+</div><p style="margin:0px;width:100%;line-height:1.5;box-sizing:inherit;max-width:100%">Paid parking is available on site</p><p style="margin:0px;width:100%;line-height:1.5;box-sizing:inherit;max-width:100%"><br /></p><p style="margin:0px;width:100%;line-height:1.5;box-sizing:inherit;max-width:100%"><img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1740173834/q6oox2yf61h7ftz0tx4s.png" style="width:600px;display:block;vertical-align:top;margin:5px auto;text-align:center;position:relative;cursor:pointer;padding:0px 1px;-webkit-user-select:none;box-sizing:inherit;max-width:100%" /></p><p style="margin:0px;width:100%;line-height:1.5;box-sizing:inherit;max-width:100%"><br /></p>

Brain Injury Association of London and Region

Explore Your Creativity - Clay Creations

201 King St

General admission

Free