Armstrong Center for Community Learning

### Context Profile for Armstrong Center for Community Learning

1. **Organization Mission & Cause:**
   The Armstrong Center for Community Learning is dedicated to enhancing community engagement and education through various programs and activities. Their mission emphasizes fostering a love for learning and promoting environmental stewardship, particularly through outdoor education and community involvement. They aim to provide accessible educational opportunities that inspire individuals to connect with nature and their community.

2. **Type of Activities:**
   - **Events:** The organization hosts a variety of community events, such as the "Cryptid Trail Hike," which combines outdoor exploration with local folklore and environmental education.
   - **Fundraising Campaigns:** They run fundraising initiatives to support educational programming, particularly at the Outdoor Discovery Center.
   - **Community Programs:** The center offers programs focused on environmental education, including workshops and guided hikes, often in collaboration with local experts and organizations.

3. **Tone of Voice:**
   The tone of voice used by the Armstrong Center is friendly, inviting, and slightly informal. The language is accessible and engaging, aiming to create a sense of community and excitement around their events. They often use vivid descriptions to evoke imagery and enthusiasm, particularly in event promotions.

4. **Emoji Usage:**
   The website and email communications do not prominently feature emojis. The tone remains professional yet approachable without relying on emoji embellishments, focusing instead on clear and engaging language to convey their messages.

5. **Key Facts:**
   - **Founding Info:** Specific founding details were not available on the website; further research may be needed.
   - **Scale:** The organization has a total of 33 forms and has conducted 7 email campaigns, indicating an active engagement strategy.
   - **Impact Metrics:** While specific metrics were not detailed on the website, the emphasis on educational programming suggests a focus on measurable community engagement and learning outcomes.
   - **Volunteer Info:** Information about volunteering opportunities was not explicitly detailed; however, community involvement is a key aspect of their mission.

6. **Writing Guidelines:**
   - **Style:** Use a friendly and inviting tone that encourages community participation. 
   - **Language:** Incorporate vivid imagery and descriptive language to engage readers and evoke excitement about events and programs.
   - **Structure:** Keep communications clear and concise, with a focus on the benefits of participation and community impact.
   - **Call to Action:** Include strong calls to action that motivate readers to register for events, donate, or volunteer.

This context profile can be used to guide the creation of personalized content that resonates with the Armstrong Center for Community Learning's mission and audience.

General admission

<div style="color:rgb(34, 34, 34);font-family:Arial, Helvetica, sans-serif;font-size:small;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial;box-sizing:inherit">Join Trevor Ring, educator and founder of <a href="https://communitycultures.com/" target="_blank">Community Cultures</a>, to learn how to make a variety of fermented beverages that can bring flavor, nutrition and vibrancy to your life! This workshop will use demos, tastings and hands-on experiences to help you understand the world of three non-alcoholic/low-alcoholic beverages (<0.5% alcohol): kombucha, tibicos (water kefir), and wild fermented soda. Participants will walk away with a kombucha culture, tibicos culture, and a soda to ferment at home.<strong style="font-weight:700;box-sizing:inherit"><br /></strong></div><div style="color:rgb(34, 34, 34);font-family:Arial, Helvetica, sans-serif;font-size:small;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial;box-sizing:inherit"><br /></div><div style="color:rgb(34, 34, 34);font-family:Arial, Helvetica, sans-serif;font-size:small;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial;box-sizing:inherit">Trevor Ring is the founder of Community Cultures. He has taught for a decade, worked for numerous agriculture, food and fermentation businesses, and sells various fermented products. He is most excited about sharing his knowledge of fermentation and utilizing seasonal and regional ingredients to inspire his ferments.</div>

<p style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit">Hello <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip " fr-original-style style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">First name</span> <span contenteditable="false" data-custom-variable="{{lastname}}" fr-original-class="fr-deletable styled-tag-chip " fr-original-style style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">Last name</span>,</p><p style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit"><br /></p><p style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit">Thank you for registering for Fermented Beverages: Kombucha to Wild Sodas</p><p style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit"><br /></p><p style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit">📭   at 142 Kerr Road, Ford City, PA 16226</p><p style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit">⌚   On <span contenteditable="false" data-custom-variable="{{date-variable-799dde24-5180-4495-a17a-7b66aba6f65b}}" fr-original-class="fr-deletable styled-tag-chip " fr-original-style style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">Date</span></p><p style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit"><br /></p><p style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit"><br /></p><p style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit">Kind regards.</p><p style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit"><br /></p><p style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit">Rachel Filippini</p><p style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit">rachel@armstrongcenter.org</p><p style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit">724-543-2599</p>

<div>Join Trevor Ring, educator and founder of <a href="https://communitycultures.com/" target="_blank">Community Cultures</a>, to learn how to make a variety of fermented beverages that can bring flavor, nutrition and vibrancy to your life! This workshop will use demos, tastings and hands-on experiences to help you understand the world of three non-alcoholic/low-alcoholic beverages (&lt;0.5% alcohol): kombucha, tibicos (water kefir), and wild fermented soda. Participants will walk away with a kombucha culture, tibicos culture, and a soda to ferment at home.<strong><br /></strong></div><div><br /></div><div>Trevor Ring is the founder of Community Cultures. He has taught for a decade, worked for numerous agriculture, food and fermentation businesses, and sells various fermented products. He is most excited about sharing his knowledge of fermentation and utilizing seasonal and regional ingredients to inspire his ferments.</div>

Armstrong Center for Community Learning

Fermented Beverages: Kombucha to Wild Soda

142 Kerr Road

General admission

US$22