SOCIETY FOR NEW MUSIC IN EDMONTON

### Context Profile for Society for New Music in Edmonton

1. **Organization Mission & Cause**:
   - The Society for New Music in Edmonton (New Music Edmonton) is dedicated to promoting and supporting innovative and experimental music. Their mission is to celebrate the creativity of artists and art practices, particularly those emerging from the Edmonton community. They aim to provide a platform for new music and sound art, fostering a vibrant cultural landscape.

2. **Type of Activities**:
   - **Events**: New Music Edmonton hosts a variety of live events including concerts, festivals, and outreach programs. Notably, they organize the "Now Hear This" festival, which showcases new music and sound art.
   - **Fundraising Campaigns**: They run campaigns such as the "40th Anniversary Season Pass" and the "40 x 40" fundraiser to support emerging artists.
   - **Community Programs**: Outreach events include workshops, soundwalks, and discussions, aimed at engaging the community and enhancing public appreciation for new music.

3. **Tone of Voice**:
   - The tone of the website and communications is **friendly**, **enthusiastic**, and **inspiring**. The language is accessible yet informative, aiming to engage a broad audience while conveying a sense of excitement about the arts. Phrases like "join us in celebrating" and "immerse yourself in the wild, sonic circus" reflect a passionate and inviting approach.

4. **Emoji Usage**:
   - The organization does not appear to use emojis in their communications. Their content is primarily text-based, focusing on clear and professional messaging.

5. **Key Facts**:
   - **Founding Info**: Established in 1985 as the Edmonton Composers’ Concert Society, it was rebranded to New Music Edmonton.
   - **Scale**: They have hosted numerous events over the years, with a significant focus on local artists and community engagement.
   - **Impact Metrics**: Specific metrics are not detailed on the website, but the organization emphasizes support for emerging artists and community involvement.
   - **Volunteer Info**: Information about volunteering is not explicitly mentioned, but the organization likely welcomes community involvement, especially during events.

6. **Writing Guidelines**:
   - **Style**: Use a conversational yet professional tone. Aim for clarity and engagement, using active voice and inclusive language.
   - **Content Structure**: Start with an engaging hook that reflects excitement about the events or initiatives. Use bullet points for clarity when listing benefits or features (e.g., for season passes or events).
   - **Call to Action**: Encourage participation and support, using phrases like "join us," "be part of the future," and "immerse yourself."
   - **Audience Engagement**: Address the audience directly when possible, using second-person pronouns to create a connection.

This context profile provides a comprehensive overview of New Music Edmonton, enabling AI assistants to generate tailored and effective content that resonates with the organization’s mission and audience.

General Festival Pass

Members / Students / Elders

Hi <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip" fr-original-style="" style="background-color: rgb(248, 248, 255); border: 1px solid rgb(191, 191, 255); border-radius: 4px; color: rgb(42, 42, 196); padding: 1px 8px; font-size: 11px; display: inline-block; margin: 0px; overflow-wrap: anywhere; user-select: none; box-sizing: inherit;">First name, Thank you for purchasing a festival pass for Now Hear This 2025! We look forward to seeing you in June. For more information about this and other events, visit our website&nbsp;or contact us at the email below. Best wishes, Chenoa AndersonGeneral Manager, Society for New Music in Edmonton (NME)www.newmusicedmonton.caPronouns she/herᐊᒥᐢᑿᒌᐚᐢᑲᐦᐃᑲᐣ (amiskwaciy), Treaty 6 Territorynmegeneralmanager@gmail.com

SOCIETY FOR NEW MUSIC IN EDMONTON

Festival Pass: Now Hear This Festival

Edmonton

General Festival Pass

$100

Members / Students / Elders

$80

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