Animal House Project

### Context Profile for Animal House Project

#### 1. Organization Mission & Cause
**Mission:** The Animal House Project is dedicated to improving the lives of animals in need through rescue, rehabilitation, and rehoming efforts. Their goal is to reduce the number of homeless pets and ensure that every animal has a loving home. They focus on community education about responsible pet ownership and the importance of spaying and neutering.

**Cause:** The organization aims to address the issues of animal overpopulation and abandonment, advocating for humane treatment and care for all animals.

#### 2. Type of Activities
- **Rescue Operations:** Taking in abandoned or abused animals and providing necessary medical care and rehabilitation.
- **Adoption Events:** Organizing events to facilitate the adoption of rescued animals into loving homes.
- **Fundraising Campaigns:** Engaging the community through various fundraising initiatives, such as the "Field of Dreams Ball Drop" event, where participants can win a cash prize while supporting the cause.
- **Community Programs:** Offering educational resources and workshops on responsible pet ownership and the importance of spaying/neutering.

#### 3. Tone of Voice
The tone of voice used by Animal House Project is **friendly, approachable, and inspiring**. The language is designed to engage the community and evoke empathy towards animals in need. Communications are often upbeat and encouraging, aiming to motivate people to participate in events and support the cause.

#### 4. Emoji Usage
The organization does not prominently use emojis in their communications. Their content tends to be straightforward and professional, focusing on clear messaging rather than informal or playful elements.

#### 5. Key Facts
- **Founding Info:** Specific founding details were not available on the website.
- **Scale:** The organization has conducted multiple fundraising campaigns and events, with at least 11 email campaigns indicating an active engagement with their community.
- **Impact Metrics:** While specific metrics were not detailed, the organization emphasizes their commitment to rescuing and rehoming animals, suggesting a significant impact in their community.
- **Volunteer Info:** The website encourages community involvement, although specific volunteer opportunities or metrics were not explicitly mentioned.

#### 6. Writing Guidelines
- **Style:** Use a friendly and inviting tone that encourages community involvement. Avoid overly formal language; instead, opt for a conversational style that resonates with pet lovers.
- **Clarity:** Ensure that all communications are clear and concise, providing essential information without overwhelming the reader.
- **Call to Action:** Always include a strong call to action, encouraging readers to participate in events, donate, or volunteer.
- **Empathy:** Highlight the emotional connection to animals and the importance of the community’s role in their welfare.
- **Visuals:** Incorporate images of animals and events to create a more engaging experience for the audience.

This context profile serves as a comprehensive guide for creating personalized and effective content for the Animal House Project, ensuring alignment with their mission, tone, and community engagement strategies.

Per Ball

<div fr-original-style='margin:0px;overflow-wrap:break-word;font-family:"Segoe UI Historic", "Segoe UI", Helvetica, Arial, sans-serif;color:rgb(8, 8, 9);font-size:14px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial;line-height:1.5;box-sizing:inherit;' style='margin:0px;overflow-wrap:break-word;font-family:"Segoe UI Historic", "Segoe UI", Helvetica, Arial, sans-serif;color:rgb(8, 8, 9);font-size:14px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial;line-height:1.5;box-sizing:inherit;'><strong fr-original-style="font-weight:700;box-sizing:inherit;" style="font-weight:700;box-sizing:inherit;">Win half the Jackpot!</strong></div><div fr-original-style='margin:0.5em 0px 0px;overflow-wrap:break-word;font-family:"Segoe UI Historic", "Segoe UI", Helvetica, Arial, sans-serif;color:rgb(8, 8, 9);font-size:14px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial;line-height:1.5;box-sizing:inherit;' style='margin:0.5em 0px 0px;overflow-wrap:break-word;font-family:"Segoe UI Historic", "Segoe UI", Helvetica, Arial, sans-serif;color:rgb(8, 8, 9);font-size:14px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial;line-height:1.5;box-sizing:inherit;'>$5.00 a tennis ball</div><p fr-original-style="margin:0px;width:100%;line-height:1.5;box-sizing:inherit;color:rgb(0, 0, 0);" style="margin:0px;width:100%;line-height:1.5;box-sizing:inherit;color:rgb(0, 0, 0);"><br fr-original-style="" style="box-sizing: inherit;"></p><p fr-original-style="margin:0px;width:100%;line-height:1.5;box-sizing:inherit;color:rgb(0, 0, 0);" style="margin:0px;width:100%;line-height:1.5;box-sizing:inherit;color:rgb(0, 0, 0);">Number list:<br fr-original-style="" style="box-sizing: inherit;"><a fr-original-style="text-decoration-color:initial;box-sizing:inherit;-webkit-user-select:auto;" href="https://docs.google.com/spreadsheets/d/1YY2OshAdXzZ50Lnywq9xY6-Y-Dk8nGOaqMC3rh4YWIM/edit?usp=sharing" rel="noopener noreferrer" style="text-decoration-color:initial;box-sizing:inherit;-webkit-user-select:auto;" target="_blank">https://docs.google.com/spreadsheets/d/1YY2OshAdXzZ50Lnywq9xY6-Y-Dk8nGOaqMC3rh4YWIM/edit?usp=sharing</a> &nbsp;</p><p fr-original-style="margin:0px;width:100%;line-height:1.5;box-sizing:inherit;color:rgb(0, 0, 0);" style="margin:0px;width:100%;line-height:1.5;box-sizing:inherit;color:rgb(0, 0, 0);"><br fr-original-style="" style="box-sizing: inherit;"></p><div fr-original-style='margin:0.5em 0px 0px;overflow-wrap:break-word;font-family:"Segoe UI Historic", "Segoe UI", Helvetica, Arial, sans-serif;color:rgb(8, 8, 9);font-size:14px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial;line-height:1.5;box-sizing:inherit;' style='margin:0.5em 0px 0px;overflow-wrap:break-word;font-family:"Segoe UI Historic", "Segoe UI", Helvetica, Arial, sans-serif;color:rgb(8, 8, 9);font-size:14px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial;line-height:1.5;box-sizing:inherit;'><strong fr-original-style="font-weight:700;box-sizing:inherit;" style="font-weight:700;box-sizing:inherit;">Selling up to 500 Numbered tennis balls</strong> for a chance to win a 50/50 pot! &nbsp;How does it work? &nbsp;Purchase a numbered tennis ball. At 7 pm on August 1st, one ball will be picked to win half the pot! This will be a live Facebook Event! &nbsp;</div><div fr-original-style='margin:0.5em 0px 0px;overflow-wrap:break-word;font-family:"Segoe UI Historic", "Segoe UI", Helvetica, Arial, sans-serif;color:rgb(8, 8, 9);font-size:14px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial;line-height:1.5;box-sizing:inherit;' style='margin:0.5em 0px 0px;overflow-wrap:break-word;font-family:"Segoe UI Historic", "Segoe UI", Helvetica, Arial, sans-serif;color:rgb(8, 8, 9);font-size:14px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial;line-height:1.5;box-sizing:inherit;'>We pushed out the toss to August 1st because sales were down and we want the pot to be larger. &nbsp;Get yours now before they&rsquo;re sold out! If the number has been picked we will contact you for another. If we do not hear back, we will assign you the next closest number.</div>

<p style="margin:0px;width:100%;line-height:1.5;box-sizing:inherit;color:rgb(0, 0, 0)">Hi <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip" fr-original-style style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);padding:1px 8px;font-size:11px;display:inline-block;margin:0px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">First name</span> ,</p><p style="margin:0px;width:100%;line-height:1.5;box-sizing:inherit;color:rgb(0, 0, 0)"><br /></p><p style="margin:0px;width:100%;line-height:1.5;box-sizing:inherit;color:rgb(0, 0, 0)">Thank you for registering for our event and supporting our cause. Your registration greatly helps our mission. 🚀</p><p style="margin:0px;width:100%;line-height:1.5;box-sizing:inherit;color:rgb(0, 0, 0)"><br /></p><p style="margin:0px;width:100%;line-height:1.5;box-sizing:inherit;color:rgb(0, 0, 0)">If you would like to contribute further, contact us to become a volunteer, or talk to your friends about our cause!</p><p style="margin:0px;width:100%;line-height:1.5;box-sizing:inherit;color:rgb(0, 0, 0)"><br /></p><p style="margin:0px;width:100%;line-height:1.5;box-sizing:inherit;color:rgb(0, 0, 0)">Marybeth Yannessa</p><p style="margin:0px;width:100%;line-height:1.5;box-sizing:inherit;color:rgb(0, 0, 0)">marybeth@animalhouseproject.org</p>

<div><strong>Win half the Jackpot!</strong></div><div>$5.00 a tennis ball</div><p style="margin:0px;width:100%;line-height:1.5;box-sizing:inherit;max-width:100%"><br /></p><p style="margin:0px;width:100%;line-height:1.5;box-sizing:inherit;max-width:100%">Number list:<br /><a href="https://docs.google.com/spreadsheets/d/1YY2OshAdXzZ50Lnywq9xY6-Y-Dk8nGOaqMC3rh4YWIM/edit?usp=sharing" target="_blank">https://docs.google.com/spreadsheets/d/1YY2OshAdXzZ50Lnywq9xY6-Y-Dk8nGOaqMC3rh4YWIM/edit?usp=sharing</a>  </p><p style="margin:0px;width:100%;line-height:1.5;box-sizing:inherit;max-width:100%"><br /></p><div><strong>Selling up to 500 Numbered tennis balls</strong> for a chance to win a 50/50 pot!  How does it work?  Purchase a numbered tennis ball. At 7 pm on August 1st, one ball will be picked to win half the pot! This will be a live Facebook Event!  </div><div>We pushed out the toss to August 1st because sales were down and we want the pot to be larger.  Get yours now before they’re sold out! If the number has been picked we will contact you for another. If we do not hear back, we will assign you the next closest number.</div>

Animal House Project

Field of Dreams Ball Drop- Animal House Project

To be Announced

Per Ball

US$5