THUNDER BAY COUNSELLING

### Context Profile for Thunder Bay Counselling

1. **Organization Mission & Cause**:
   - **Mission**: Thunder Bay Counselling aims to provide accessible mental health support and counseling services to individuals and families in the Thunder Bay area. They focus on promoting mental well-being and resilience through professional counseling and community engagement.
   - **Cause**: The organization is dedicated to addressing mental health challenges and fostering a supportive environment for those in need, emphasizing the importance of mental health in overall well-being.

2. **Type of Activities**:
   - **Counseling Services**: They offer individual, couple, and family counseling sessions.
   - **Workshops and Training**: The "Governance Training Series" is a notable upcoming initiative focusing on effective governance practices.
   - **Community Programs**: Engaging the community through various mental health awareness events and workshops.
   - **Fundraising Campaigns**: Regular fundraising efforts to support their programs and services, including ticket sales for events.

3. **Tone of Voice**:
   - The tone of the website and communications is **friendly**, **professional**, and **supportive**. The language is approachable, aiming to create a welcoming atmosphere for individuals seeking help. There is an emphasis on empathy and understanding, which is crucial in mental health communications.

4. **Emoji Usage**:
   - The website does not prominently feature emojis in its content. However, they may use them in social media or informal communications. If emojis are used, they are likely to be friendly and supportive, aligning with the organization's tone.

5. **Key Facts**:
   - **Founding Info**: Specific founding details were not available on the website.
   - **Scale**: The organization has conducted 8 total forms and 8 email campaigns, indicating active engagement with their community.
   - **Impact Metrics**: While specific metrics were not detailed, the focus on community engagement and training suggests a commitment to measurable outcomes in mental health support.
   - **Volunteer Info**: Information about volunteer opportunities may be available on the website, encouraging community involvement in their programs.

6. **Writing Guidelines**:
   - **Style**: Use a friendly and professional tone that is empathetic and supportive. Avoid overly technical language; instead, opt for clear and accessible language.
   - **Structure**: Use headings and bullet points for clarity, especially in informational content. Ensure that calls to action are clear and inviting.
   - **Personalization**: Incorporate personalization in communications where possible, such as addressing recipients by name in emails.
   - **Content Focus**: Highlight the importance of mental health and the benefits of seeking support, using testimonials or success stories where applicable to inspire and encourage engagement.

This context profile serves as a foundational guide for creating tailored content that resonates with Thunder Bay Counselling's mission and audience.

LXCL:Purchase a ticket for 1 session

Single Session Ticket

LXCL:Purchase all 5 sessions at a discounted rate!

Full Series

<p fr-original-style="width: 100%; margin-top: 0px; margin-bottom: 0px; box-sizing: inherit; color: rgb(15, 14, 91); text-align: left; margin-left: 20px;" style="width: 100%; margin: 0px 0px 0px 20px; box-sizing: inherit; color: rgb(15, 14, 91); text-align: left; line-height: 1.5;">Zeffy will automatically add a donation at checkout. When purchasing tickets, select &quot;other&quot; from the drop down menu at checkout. <p fr-original-style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit;color:rgb(15, 14, 91);" style="width: 100%; margin: 0px; box-sizing: inherit; color: rgb(15, 14, 91); line-height: 1.5;"> <p fr-original-style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit;color:rgb(15, 14, 91);" style="width: 100%; margin: 0px; box-sizing: inherit; color: rgb(15, 14, 91); line-height: 1.5;">Governance Training 5 Part Series<ul fr-original-style="" style="box-sizing: inherit;"><li fr-original-style="box-sizing:inherit;" style="box-sizing:inherit;">October 1, 2025 &ndash; Orientation to Effective Governance</li><li fr-original-style="box-sizing:inherit;" style="box-sizing:inherit;">November 26, 2025 &ndash; Governing Organizational Performance &ndash; Policy in Action</li><li fr-original-style="box-sizing:inherit;" style="box-sizing:inherit;">January 28, 2026 &ndash; Governance and Strategic Priorities</li><li fr-original-style="box-sizing:inherit;" style="box-sizing:inherit;">March 25, 2026 &ndash; Governance and Continuous Quality Improvement</li><li fr-original-style="box-sizing:inherit;" style="box-sizing:inherit;">April 29, 2026 &ndash; Governance and Risk Management</li></ul>

Hi <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip " fr-original-style style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">First name , Thank you for registering for this training. The virtual link for your session will be emailed to you 1 week prior to the event. If you have any questions or issues, please contact us. Thunder Bay Counselling<a href="mailto:info@tbaycounselling.com" style="color:inherit;text-decoration:inherit;user-select:auto;box-sizing:inherit">info@tbaycounselling.com</a>(807) 684-1880

Zeffy will automatically add a donation at checkout. When purchasing tickets, select "other" from the drop down menu at checkout. Governance Training 5 Part Series<ul><li>October 1, 2025 – Orientation to Effective Governance</li><li>November 26, 2025 – Governing Organizational Performance – Policy in Action</li><li>January 28, 2026 – Governance and Strategic Priorities</li><li>March 25, 2026 – Governance and Continuous Quality Improvement</li><li>April 29, 2026 – Governance and Risk Management</li></ul>

THUNDER BAY COUNSELLING

Governance Training Series 2025-2026