Brain Injury Association of London and Region

### Context Profile for the Brain Injury Association of London and Region

#### 1. Organization Mission & Cause
The **Brain Injury Association of London and Region** (BIALR) is dedicated to supporting individuals affected by brain injuries and their families. Their mission is to enhance the quality of life for those impacted by brain injuries through advocacy, education, and support services. They aim to raise awareness about brain injuries and promote understanding of their effects on individuals and families.

#### 2. Type of Activities
BIALR engages in a variety of activities, including:
- **Fundraising Events**: Notable events include the "Casino Royale Gala," which features casino games, live and silent auctions, and opportunities for sponsorship.
- **Community Programs**: They offer support groups, educational workshops, and resources for individuals and families affected by brain injuries.
- **Awareness Campaigns**: They focus on raising awareness about brain injuries and their impact on the community.

#### 3. Tone of Voice
The tone of voice used by BIALR is **friendly, supportive, and encouraging**. The language is accessible and aims to inspire hope and community involvement. Communications often emphasize gratitude and the importance of community support in making a difference.

#### 4. Emoji Usage
The organization does not prominently use emojis in their communications, focusing instead on clear and professional language. Their communications are straightforward and informative, which aligns with their mission of providing support and education.

#### 5. Key Facts
- **Founding Info**: Specific founding details were not available on the website, but the organization has been active in the London region for several years.
- **Scale**: They have conducted 13 total forms and 10 email campaigns, indicating active engagement with their community.
- **Impact Metrics**: While specific metrics were not detailed, their events and programs aim to support numerous families affected by brain injuries.
- **Volunteer Info**: The website encourages community involvement and may provide opportunities for volunteers to assist in various capacities.

#### 6. Writing Guidelines
- **Clarity and Accessibility**: Use straightforward language that is easy to understand.
- **Supportive and Encouraging Tone**: Maintain a friendly and supportive tone to resonate with individuals and families affected by brain injuries.
- **Focus on Community Impact**: Highlight the importance of community support and involvement in their initiatives.
- **Gratitude**: Express appreciation for support and contributions from donors and volunteers.

This context profile serves as a foundational guide for creating personalized and impactful content for the Brain Injury Association of London and Region, ensuring alignment with their mission and communication style.

General admission

Hi <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip" fr-original-style style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);padding:1px 8px;font-size:11px;display:inline-block;margin:0px;overflow-wrap:anywhere;-webkit-user-select:none;box-sizing:inherit">First name , Thank you for registering for our event and supporting our cause. Your registration greatly helps our mission. 🚀 If you would like to contribute further, contact us to become a volunteer, or talk to your friends about our cause! Stephanie McGillinfo@braininjurylondon.on.ca

<p style="font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;margin:0px;line-height:1.5;box-sizing:inherit;max-width:100%">Please join us for our Helmets on Kids Family Virtual Trivia Night.<p style="font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;margin:0px;line-height:1.5;box-sizing:inherit;max-width:100%">Entertainment for the whole family, people of all ages are encouraged to participate!<p style="font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;margin:0px;line-height:1.5;box-sizing:inherit;max-width:100%"> <p style="font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;margin:0px;line-height:1.5;box-sizing:inherit;max-width:100%">1 ticket is $40.00 and covers team registration for 1 household. Proceeds from this event directly support the provision of helmets for children in need in our community. <p style="font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;margin:0px;line-height:1.5;box-sizing:inherit;max-width:100%">$40 covers the cost of purchasing 2 bike helmets!<p style="font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;margin:0px;line-height:1.5;box-sizing:inherit;max-width:100%"> <p style="font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;margin:0px;line-height:1.5;box-sizing:inherit;max-width:100%">How it works:<p style="font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;margin:0px;line-height:1.5;box-sizing:inherit;max-width:100%">Register online, the Zoom link will be sent out on April 8th.<p style="font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;margin:0px;line-height:1.5;box-sizing:inherit;max-width:100%">The trivia game is run on a separate platform and is best played using a separate mobile device or tablet. The game information will be provided at the beginning of the event. Please allow yourself a few minutes to get set up on the Zoom platform before we get started at 6:00pm.<p style="font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;margin:0px;line-height:1.5;box-sizing:inherit;max-width:100%"> <p style="font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;margin:0px;line-height:1.5;box-sizing:inherit;max-width:100%">Who we are:<p style="font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;margin:0px;line-height:1.5;box-sizing:inherit;max-width:100%">For nearly two decades, the Helmets on Kids program, along with the Brain Injury Association of London and Region (BIALR), the Ontario Trial Lawyers Association (OTLA), and community partners, have raised awareness of safe cycling practices for kids in our local community and have distributed over 40,000 helmets to kids in need.<p style="font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;margin:0px;line-height:1.5;box-sizing:inherit;max-width:100%">Event hosts: Greg Willson and Alex Wolfe. <p style="font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;margin:0px;line-height:1.5;box-sizing:inherit;max-width:100%"> <p style="font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;margin:0px;line-height:1.5;box-sizing:inherit;max-width:100%">OPTIONAL DONATION <p style="font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;margin:0px;line-height:1.5;box-sizing:inherit;max-width:100%">To donate additional helmets please see section at check out "Add a donation for Brain Injury Association Of London And Region".<p style="font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;margin:0px;line-height:1.5;box-sizing:inherit;max-width:100%">The cost of 1 helmet is $20.00. All donations from this event will go directly to purchasing helmets. <p style="font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;margin:0px;line-height:1.5;box-sizing:inherit;max-width:100%"><img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1741291578/dwjnbxzqjd98hf8efpms.png" style="width:368px;display:block;vertical-align:top;margin:5px auto;text-align:center;position:relative;cursor:pointer;padding:0px 1px;-webkit-user-select:none;box-sizing:inherit;max-width:100%" /><p style="font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;margin:0px;line-height:1.5;box-sizing:inherit;max-width:100%"> <img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1743630253/wysiwyg/pcvjizfpihcnsubhsqkd.jpg" style="width:345px;display:block;vertical-align:top;margin:5px auto;text-align:center;max-width:100%" /><img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1741207791/dwnl9zjl2ytqj72zp4j6.png" style="width:371px;display:block;vertical-align:top;margin:5px auto;text-align:center;position:relative;cursor:pointer;padding:0px 1px;-webkit-user-select:none;box-sizing:inherit;max-width:100%" /> <img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1741209052/z1nd3qx34yjjjtphivw3.png" style="width:369px;display:block;vertical-align:top;margin:5px auto;text-align:center;position:relative;cursor:pointer;padding:0px 1px;-webkit-user-select:none;box-sizing:inherit;max-width:100%" /><img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1741271431/baxngvjew8uiosuz9ieo.png" style="width:374px;display:block;vertical-align:top;margin:5px auto;text-align:center;position:relative;cursor:pointer;padding:0px 1px;-webkit-user-select:none;box-sizing:inherit;max-width:100%" /><img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1741362535/dhf5iulstcr5bhwgnpzo.png" style="width:374px;display:block;vertical-align:top;margin:5px auto;text-align:center;max-width:100%" /> <p style="font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;margin:0px;line-height:1.5;box-sizing:inherit;max-width:100%"><img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1741189436/lg2kinc1klwamvbqtf1g.png" style="width:600px;display:block;vertical-align:top;margin:5px auto;text-align:center;position:relative;cursor:pointer;padding:0px 1px;-webkit-user-select:none;box-sizing:inherit;max-width:100%" />

Brain Injury Association of London and Region

Helmets on Kids Virtual Family Trivia Night

General admission

$40

Add a donation for Brain Injury Association of London and Region