Matthew Mark Foundation

### Context Profile for Matthew Mark Foundation

1. **Organization Mission & Cause**:
   - The Matthew Mark Foundation is dedicated to empowering youth through cycling, providing them with skills, confidence, and a sense of community. Their mission focuses on creating a supportive environment where children can learn mountain biking fundamentals while enjoying outdoor adventures. The foundation aims to foster a love for cycling and promote physical activity among young riders aged 5-9.

2. **Type of Activities**:
   - **Camps**: The foundation organizes various camps, such as the "Lil' Gnarlies Fall Camp," which includes on-bike skills, games, group rides, and off-bike play, led by certified coaches.
   - **Community Programs**: They offer programs tailored for different skill levels, focusing on safety and fun while enhancing biking skills.
   - **Fundraising Campaigns**: The foundation runs fundraising campaigns to support their activities and provide affordable access to their programs.

3. **Tone of Voice**:
   - The tone of the website and communications is **friendly**, **encouraging**, and **inspiring**. The language is accessible and engaging, aimed at both children and their parents, emphasizing fun and safety. Phrases like "pure trail fun" and "grow their confidence" reflect a positive and uplifting approach.

4. **Emoji Usage**:
   - The organization does not prominently use emojis in their communications. Their content is straightforward and professional, focusing on clarity and engagement without the casualness that emojis might imply.

5. **Key Facts**:
   - **Founding Info**: Specific founding details were not available on the website.
   - **Scale**: The foundation has conducted 17 total forms and sent out 87 email campaigns, indicating an active engagement with their community.
   - **Impact Metrics**: While specific metrics were not detailed, the focus on skill development and community building suggests a commitment to measurable outcomes in youth development.
   - **Volunteer Info**: The website emphasizes the importance of certified coaching, suggesting that volunteers may be involved in supporting these programs, although specific volunteer opportunities were not detailed.

6. **Writing Guidelines**:
   - **Style**: Use a friendly and encouraging tone that resonates with both children and parents. 
   - **Clarity**: Ensure that information is presented clearly and concisely, with a focus on the benefits of the programs.
   - **Engagement**: Use engaging language that highlights fun and adventure, encouraging participation and excitement about cycling.
   - **Safety Focus**: Always emphasize safety in activities and gear requirements, as this is a critical aspect of their programs.

### Actionable Insights for Future Content:
- Emphasize the joy and adventure of cycling in all communications.
- Highlight the skills and confidence that participants will gain through the programs.
- Maintain a friendly and approachable tone, ensuring that content is relatable for both kids and parents.
- Use clear calls to action to encourage registration and participation in camps and events.
- Ensure all safety information is prominently featured and easy to understand.

LXCL:<p class="lxcl-paragraph" dir="ltr"><span style="white-space: pre-wrap;">Use any 5 sessions – any Wednesday. $12/session. Perfect for families with busy schedules. Punches tracked with physical card (we'll give you one). </span></p>

5-Punch Pass

LXCL:<p class="lxcl-paragraph" dir="ltr"><span style="white-space: pre-wrap;">October 15 to December 17th! </span></p>

Partial Season Pass

<p fr-original-style="" style="margin: 0px; width: 100%; line-height: 1.5; box-sizing: inherit; color: rgb(0, 0, 0);">Hi <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip" fr-original-style="" style="background-color: rgb(248, 248, 255); border: 1px solid rgb(191, 191, 255); border-radius: 4px; color: rgb(42, 42, 196); padding: 1px 8px; font-size: 11px; display: inline-block; margin: 0px; overflow-wrap: anywhere; user-select: none; box-sizing: inherit;">First name</span>,</p><p fr-original-style="" style="margin: 0px; width: 100%; line-height: 1.5; box-sizing: inherit; color: rgb(0, 0, 0);"><br fr-original-style="" style="box-sizing: inherit;"></p><p fr-original-style="" id="isPasted" style="margin: 0px; width: 100%; line-height: 1.5; box-sizing: inherit; color: rgb(0, 0, 0);">Thanks for signing up for <em fr-original-style="" style="box-sizing: inherit;"><strong fr-original-style="" style="font-weight: 700; box-sizing: inherit;">(Wednesdays)</strong></em> Homeschool Homies with Matthew Mark Foundation &mdash; we&rsquo;re so glad to have your family riding with us this season!</p><div dir="auto" fr-original-style="color: rgb(34, 34, 34); font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;" style="color: rgb(34, 34, 34); font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; line-height: 1.5; box-sizing: inherit;"><br fr-original-style="" style="box-sizing: inherit;"></div><p fr-original-style="" style="margin: 0px; width: 100%; line-height: 1.5; box-sizing: inherit; color: rgb(0, 0, 0);"><br fr-original-style="" style="box-sizing: inherit;"></p><p fr-original-style="" style="margin: 0px; width: 100%; line-height: 1.5; box-sizing: inherit; color: rgb(0, 0, 0);">This fall, we&rsquo;ll be rolling from the week of September 15 through December 15, with weekly rides designed to build skills, confidence, and community. Come when you can, ride at your own pace, and know your kids are getting fresh air, trail time, and positive connection.</p><div dir="auto" fr-original-style="color: rgb(34, 34, 34); font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;" style="color: rgb(34, 34, 34); font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; line-height: 1.5; box-sizing: inherit;"><br fr-original-style="" style="box-sizing: inherit;"></div><p fr-original-style="" style="margin: 0px; width: 100%; line-height: 1.5; box-sizing: inherit; color: rgb(0, 0, 0);"><br fr-original-style="" style="box-sizing: inherit;"></p><p fr-original-style="" style="margin: 0px; width: 100%; line-height: 1.5; box-sizing: inherit; color: rgb(0, 0, 0);">We&#39;ll send reminders and updates as we go, but feel free to reach out anytime with questions.</p><p fr-original-style="" style="margin: 0px; width: 100%; line-height: 1.5; box-sizing: inherit; color: rgb(0, 0, 0);"><br fr-original-style="" style="box-sizing: inherit;"></p><p fr-original-style="" style="margin: 0px; width: 100%; line-height: 1.5; box-sizing: inherit; color: rgb(0, 0, 0);"><a fr-original-style="" href="https://docs.google.com/forms/d/e/1FAIpQLSdBWw2d11jaJfUNrvmauBuagCdOOdFvRjXF4WolVwOH_5O-kQ/viewform" rel="noopener noreferrer" style="text-decoration-color: initial; user-select: auto; box-sizing: inherit;" target="_blank">PLEASE SIGN OUR WAIVER HERE (REQUIRED FOR ALL RIDERS)</a></p><div dir="auto" fr-original-style="color: rgb(34, 34, 34); font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;" style="color: rgb(34, 34, 34); font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; line-height: 1.5; box-sizing: inherit;"><br fr-original-style="" style="box-sizing: inherit;"></div><p fr-original-style="" style="margin: 0px; width: 100%; line-height: 1.5; box-sizing: inherit; color: rgb(0, 0, 0);"><br fr-original-style="" style="box-sizing: inherit;"></p><p fr-original-style="" style="margin: 0px; width: 100%; line-height: 1.5; box-sizing: inherit; color: rgb(0, 0, 0);">See you on the trails!</p><p fr-original-style="" style="margin: 0px; width: 100%; line-height: 1.5; box-sizing: inherit; color: rgb(0, 0, 0);">Joseph Olivarez, Founder and President</p><p fr-original-style="" style="margin: 0px; width: 100%; line-height: 1.5; box-sizing: inherit; color: rgb(0, 0, 0);">Matthew Mark Foundation&nbsp;</p>

<div><strong>Homeschool Homies Bike Club (Wednesdays) – Fall 2025 (Sept–Dec)</strong></div><div><br />Looking for a fun, skill-building weekly adventure for your homeschooler? Homeschool Homies is back this fall with a simplified pass system to make registration easy and flexible for every family. Whether you're all-in or just testing the waters, there's an option for you! </div><p style="margin:0px;width:100%;line-height:1.5;box-sizing:inherit;max-width:100%"><br /></p><div><strong>Homeschool Homies Bike Club <em>Wednesdays</em> is a weekly ride program for ages 8–14+,</strong> built around skill-building, outdoor exploration, and community. Kids ride with trained coaches, learn new skills, and make lasting connections — all while getting fresh air and moving their bodies.</div><div><br /></div><div><br /></div><p style="margin:0px;width:100%;line-height:1.5;box-sizing:inherit;max-width:100%"><br /></p><div><strong>Who Can Join?</strong></div><p style="margin:0px;width:100%;line-height:1.5;box-sizing:inherit;max-width:100%"><br /></p><div>Kids ages 8–14+ <strong>who can ride independently (no training wheels or push bikes).</strong></div><p style="margin:0px;width:100%;line-height:1.5;box-sizing:inherit;max-width:100%"><br /></p><div>Parents are welcome to ride along or hang out during the session.</div><p style="margin:0px;width:100%;line-height:1.5;box-sizing:inherit;max-width:100%"><br /></p><div>We ride in <strong>small, skill-based groups</strong> each day to ensure safety, fun, and growth.</div><div><br /></div><p style="margin:0px;width:100%;line-height:1.5;box-sizing:inherit;max-width:100%"><br /></p><p style="margin:0px;width:100%;line-height:1.5;box-sizing:inherit;max-width:100%">-------</p><p style="margin:0px;width:100%;line-height:1.5;box-sizing:inherit;max-width:100%"><br /></p><div><strong>How We Roll: Group Levels by Skill &amp; Age</strong></div><p style="margin:0px;width:100%;line-height:1.5;box-sizing:inherit;max-width:100%"><br /></p><div><br /></div><div><strong>Wednesdays: Older Riders</strong></div><div><br /></div><p style="margin:0px;width:100%;line-height:1.5;box-sizing:inherit;max-width:100%"><br /></p><div><strong>Trail Tacklers</strong> <em>(Ages 8–12)</em></div><div><strong>Intermediate Riders</strong></div><p style="margin:0px;width:100%;line-height:1.5;box-sizing:inherit;max-width:100%"><br /></p><div>This group blends skill work with real trail progression for kids riding blue trails and ready for technical growth.</div><div><br /></div><p style="margin:0px;width:100%;line-height:1.5;box-sizing:inherit;max-width:100%"><br /></p><div><strong>Skill Focus:</strong></div><div><br /></div><ul><li><div>Front wheel lifts &amp; intro to drops</div></li><li><div>Braking technique &amp; cornering</div></li><li><div>Trail scanning &amp; line selection</div></li><li><div>Small jumps &amp; flow development</div></li><li><div>Confidence on technical sections</div></li></ul><p style="margin:0px;width:100%;line-height:1.5;box-sizing:inherit;max-width:100%"><br /></p><div><strong>Shred Squad</strong> <em>(Ages 12–14+)</em></div><div><strong>Intermediate/Advanced Riders – Guided Trail Group</strong></div><p style="margin:0px;width:100%;line-height:1.5;box-sizing:inherit;max-width:100%"><br /></p><div>Our strongest riders putting in real mileage. Trail rides are guided and coached with embedded skill sessions.</div><div><br /></div><p style="margin:0px;width:100%;line-height:1.5;box-sizing:inherit;max-width:100%"><br /></p><div><strong>Focus Areas:</strong></div><div><br /></div><ul><li><div>Trail pacing &amp; flow</div></li><li><div>Climbing &amp; descending technique</div></li><li><div>Real-time feedback on rides</div></li><li><div>Route planning &amp; navigation</div></li><li><div>Optional mentorship for younger riders</div></li></ul><div>---</div><p style="margin:0px;width:100%;line-height:1.5;box-sizing:inherit;max-width:100%"><br /></p><div><strong>Homeschool Homies: When &amp; Where?</strong></div><p style="margin:0px;width:100%;line-height:1.5;box-sizing:inherit;max-width:100%"><br /></p><div><strong>Wednesdays:</strong> (Older Riders) <br /><strong>Location:</strong> Our ride locations change from time to time so the kids get to explore a variety of trails. Most of the time we'll stick to one location for about a month before rotating, but that can shift as needed. Each week, we sent out an email with exact meeting spot, time, and any updates. All communication goes through email, so if you don't see those emails, it means you're not signed up yet. Make sure you're registered so you don't miss important info! <br /><strong>Time: 10:00 AM – 12:00 PM</strong> each day </div><p style="margin:0px;width:100%;line-height:1.5;box-sizing:inherit;max-width:100%"><br /></p><p style="margin:0px;width:100%;line-height:1.5;box-sizing:inherit;max-width:100%"><br /></p><div><strong>Each session includes:</strong></div><ul><li><div>1.5 hours of coached trail riding with certified instructors</div></li><li><div>30-minute cool-down &amp; picnic-style lunch (bring your own)</div></li><li><div>Group prayer and safety circle to start and end each ride</div></li><li><div>Weekly skill focus woven into fun, age-appropriate drills and challenges</div></li><li><div>Team-building games and trail challenges to build confidence and trust</div></li><li><div>Time for friendships, laughter, and community connection</div></li><li><div>Moments of reflection, encouragement, and gratitude woven throughout</div></li></ul><p style="margin:0px;width:100%;line-height:1.5;box-sizing:inherit;max-width:100%"><br /></p><div><em>Every week, we focus on more than just bikes – we're building riders who grow in skill, spirit, and community. </em></div><p style="margin:0px;width:100%;line-height:1.5;box-sizing:inherit;max-width:100%"><br /></p><p style="margin:0px;width:100%;line-height:1.5;box-sizing:inherit;max-width:100%"><strong>Note: </strong><br />We send out email updates with details about each ride, including exact trail location, weather considerations, and any group-specific reminders. We do our best to communicate clearly and earl so your week runs smoothly. </p><p style="margin:0px;width:100%;line-height:1.5;box-sizing:inherit;max-width:100%"><br /></p><p style="margin:0px;width:100%;line-height:1.5;box-sizing:inherit;max-width:100%"><a href="https://docs.google.com/forms/d/e/1FAIpQLSdBWw2d11jaJfUNrvmauBuagCdOOdFvRjXF4WolVwOH_5O-kQ/viewform" target="_blank"><span>PLEASE SIGN OUR WAIVER HERE (REQUIRED FOR ALL RIDERS)</span></a></p><p style="margin:0px;width:100%;line-height:1.5;box-sizing:inherit;max-width:100%"><br /></p><div>---</div><div><br /></div><p style="margin:0px;width:100%;line-height:1.5;box-sizing:inherit;max-width:100%"><br /></p><div><strong>Safety &amp; Coaching</strong></div><ul><li><div>Certified coaches with a 1:8 coach-to-rider ratio</div></li><li><div>Flexible attendance</div></li><li><div>Choose the pass that works best for your family</div></li></ul><div><br /></div><div>---</div><div><br /></div><p style="margin:0px;width:100%;line-height:1.5;box-sizing:inherit;max-width:100%"><br /></p><div><strong>Weather Policy</strong></div><div><br /></div><p style="margin:0px;width:100%;line-height:1.5;box-sizing:inherit;max-width:100%"><br /></p><div>We ride rain or shine — <strong>but safety always comes first.</strong></div><div><br /></div><p style="margin:0px;width:100%;line-height:1.5;box-sizing:inherit;max-width:100%"><br /></p><div>Here’s how we handle weather conditions:</div><div><br /></div><div><p style="margin:0px;line-height:1.5;box-sizing:inherit"><br /></p><strong>Light Rain? We ride! </strong><br />As long as trails remain open and safe, we'll continue with the session. Riders should dress accordingly (light rain jacket, gloves, etc.).</div><div><p style="margin:0px;line-height:1.5;box-sizing:inherit"><br /></p><strong>Thunderstorms, Lightning, or Severe Weather?</strong></div><div>If storms are forecasted during ride time or if lightning is spotted within 10 miles, we will cancel or postpone the session.</div><div><br /></div><div><p style="margin:0px;line-height:1.5;box-sizing:inherit"><br /></p><strong>Extreme Heat or Cold?</strong></div><div>We’ll monitor temps and wind chill. If conditions are deemed unsafe (generally above 95°F or below 32°F with wind), we may cancel or modify the session.</div><div><br /></div><div><p style="margin:0px;line-height:1.5;box-sizing:inherit"><br /></p><strong>Trail Closures or Unsafe Trail Conditions?</strong></div><div>If local trail systems are closed due to mud, flooding, or damage, we’ll either relocate, reschedule, or run a modified skills-based session in a safe open space.</div><div><br /></div><p style="margin:0px;width:100%;line-height:1.5;box-sizing:inherit;max-width:100%"><br /></p><div>---</div><div><br /></div><p style="margin:0px;width:100%;line-height:1.5;box-sizing:inherit;max-width:100%"><br /></p><div><img alt="⏰" src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1752880447/wysiwyg/z44b1qrkoe0njk8trqk2.png" style="height:1.2em;width:1.2em;vertical-align:middle;position:relative;cursor:pointer;padding:0px 1px;user-select:none;box-sizing:inherit;max-width:100%" /> <strong>Notification Timing:</strong></div><div><br /></div><p style="margin:0px;width:100%;line-height:1.5;box-sizing:inherit;max-width:100%"><br /></p><div>You will be notified of any cancellations or changes at least 2 hours before the scheduled ride time via email and/or text.</div><div><br /></div><p style="margin:0px;width:100%;line-height:1.5;box-sizing:inherit;max-width:100%"><br /></p><div>---</div><div><br /></div><p style="margin:0px;width:100%;line-height:1.5;box-sizing:inherit;max-width:100%"><br /></p><div><img alt="🔁" src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1752879228/wysiwyg/d5mkymsp6bz8kr5tq4xw.png" style="height:1.2em;width:1.2em;vertical-align:middle;position:relative;cursor:pointer;padding:0px 1px;user-select:none;box-sizing:inherit;max-width:100%" /> <strong>Make-Up Sessions:</strong></div><div><br /></div><p style="margin:0px;width:100%;line-height:1.5;box-sizing:inherit;max-width:100%"><br /></p><div>We’ll do our best to offer a make-up ride if weather causes multiple cancellations, but it’s not guaranteed due to our full season schedule.</div><div><br /></div><div><br /></div>

Matthew Mark Foundation

Homeschool Homies Bike Club – Wednesdays (Ages 8-12)

Bentonville

5-Punch Pass

US$60

Partial Season Pass

US$100

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