Makhelat Hamercaz

### Context Profile for Makhelat Hamercaz

1. **Organization Mission & Cause**:
   - **Mission**: Makhelat Hamercaz aims to enrich the Jewish community through choral music that reflects the depth of Jewish experience and emotions. Their concerts and performances serve as a platform for cultural expression and community engagement.
   - **Cause**: The organization focuses on fostering a love for Jewish music and culture, creating a sense of belonging and connection among participants and audiences.

2. **Type of Activities**:
   - **Concerts**: The organization hosts annual concerts, such as the recent "בּלבבי Songs from My Jewish Heart Concert," which features a diverse repertoire that explores themes of gratitude, spirituality, and Jewish history.
   - **Community Engagement**: Through performances, they engage the community in cultural and musical experiences, promoting Jewish heritage and fostering connections among community members.

3. **Tone of Voice**:
   - The tone of the website and communications is **inspiring** and **friendly**, with a focus on community and cultural connection. The language is warm and inviting, aiming to evoke emotional responses and a sense of pride in Jewish heritage.

4. **Emoji Usage**:
   - The website and email communications do not prominently feature emojis. The tone remains professional and heartfelt without the use of informal symbols, maintaining a focus on the seriousness and beauty of the music and cultural themes.

5. **Key Facts**:
   - **Founding Info**: Specific founding details were not available on the website, but the organization appears to have a longstanding commitment to Jewish choral music.
   - **Scale**: The organization has conducted multiple events, including at least two forms and three email campaigns, indicating an active engagement with its audience.
   - **Impact Metrics**: While specific metrics were not detailed, the emphasis on community involvement and cultural enrichment suggests a significant impact on local Jewish communities.
   - **Volunteer Info**: There was no specific mention of volunteer opportunities on the website, but community involvement is implied through concert participation and audience engagement.

6. **Writing Guidelines**:
   - **Style**: Use a warm and inviting tone that reflects the organization's mission of community and cultural connection. 
   - **Language**: Incorporate emotive language that resonates with the themes of Jewish experience and heritage. 
   - **Structure**: Keep communications clear and organized, with a focus on storytelling that highlights the emotional and cultural significance of the music.
   - **Call to Action**: Encourage participation in concerts and community events, emphasizing the joy and connection that these experiences bring.

This context profile serves as a foundational guide for creating personalized and effective content for Makhelat Hamercaz, ensuring alignment with their mission and audience engagement strategies.

General Admission

Senior

Young Adults ≤35

Friend

Patron

Benefactor

Angel

Guardian Angel

Livestream

Makhelat HaMercaz is proud to present its annual spring concert, בּלבבי, In My Heart. The repertoire will include pieces that express the full range of human emotions, examined through the lens of the Jewish experience.&nbsp; This program will shine the light on gratitude, expressed in the Shehechyanu prayer; the fearless energy of the early pioneers of Israel in Y&#39;susum Midbar, arranged by the choral music icon Alice Parker; &nbsp;pure wonder and awe in Haflei Vafele; the mystical aura of Shabbat in Shalom Aleichem; &nbsp;joyful celebration of the Levites&#39; brass section in Chatzotzrot; and pure humble piety in our title piece, Bilvavi by new composer Elliot Roman.

Hi <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip" fr-original-style="" style="background-color: rgb(248, 248, 255); border: 1px solid rgb(191, 191, 255); border-radius: 4px; color: rgb(42, 42, 196); padding: 1px 8px; font-size: 11px; display: inline-block; margin: 0px; overflow-wrap: anywhere; user-select: none; box-sizing: inherit;">First name, Thank you for registering for the concert בּלבבי, In My Heart. We are so excited to see you there and share together in wonderful music. We love to spread the good word, so if you know someone who would love Jewish choral music or an inspiring night out, please share our concert link with them! <span contenteditable="false" data-button-color="{{#5555E7}}" data-custom-variable="{{form-link-button-8b4f6fb5-4ee8-4369-b2f2-2aaad6e5eb23}}" data-prefilled-form-id="{{ff8924ce-bc28-471e-b0e4-ecf6f58dabc4}}" data-prefilled-form-type="{{Ticketing}}" data-text="{{Concert link}}" fr-original-class="fr-deletable styled-tag-button" fr-original-style="background-color: #5555E7" style="background-color: rgb(85, 85, 231); border-radius: 8px; height: 36px; color: rgb(255, 255, 255); padding: 8px 16px; font-size: 14px; line-height: 20px; font-family: Roboto; font-weight: 500; display: inline-block; margin: 0px; overflow-wrap: anywhere; user-select: none; box-sizing: inherit;">Concert link Please follow us on our social media: <span contenteditable="false" data-button-color="{{#5555E7}}" data-custom-link="{{https://www.facebook.com/mercazchoir}}" data-custom-variable="{{custom-link-button-56ad8485-3c08-489e-9966-22c160cb1031}}" data-text="{{Facebook}}" fr-original-class="fr-deletable styled-tag-button" fr-original-style="background-color: #5555E7" style="background-color: rgb(85, 85, 231); border-radius: 8px; height: 36px; color: rgb(255, 255, 255); padding: 8px 16px; font-size: 14px; line-height: 20px; font-family: Roboto; font-weight: 500; display: inline-block; margin: 0px; overflow-wrap: anywhere; user-select: none; box-sizing: inherit;">Facebook <span contenteditable="false" data-button-color="{{#5555E7}}" data-custom-link="{{https://www.instagram.com/mercazchoir/}}" data-custom-variable="{{custom-link-button-b4be42ee-e3a9-40eb-9773-398dbdac42e5}}" data-text="{{Instagram}}" fr-original-class="fr-deletable styled-tag-button" fr-original-style="background-color: #5555E7" style="background-color: rgb(85, 85, 231); border-radius: 8px; height: 36px; color: rgb(255, 255, 255); padding: 8px 16px; font-size: 14px; line-height: 20px; font-family: Roboto; font-weight: 500; display: inline-block; margin: 0px; overflow-wrap: anywhere; user-select: none; box-sizing: inherit;">Instagram <span contenteditable="false" data-button-color="{{#5555E7}}" data-custom-link="{{https://www.tiktok.com/@mercazchoir}}" data-custom-variable="{{custom-link-button-60c87c4c-b4ac-483b-87ee-a23562cd02a9}}" data-text="{{TikTok}}" fr-original-class="fr-deletable styled-tag-button" fr-original-style="background-color: #5555E7" style="background-color: rgb(85, 85, 231); border-radius: 8px; height: 36px; color: rgb(255, 255, 255); padding: 8px 16px; font-size: 14px; line-height: 20px; font-family: Roboto; font-weight: 500; display: inline-block; margin: 0px; overflow-wrap: anywhere; user-select: none; box-sizing: inherit;">TikTok For those of you who purchased the livestream ticket, the livestream link is here. Please do not share. <span contenteditable="false" data-button-color="{{#ff91b0}}" data-custom-link="{{https://www.youtube.com/live/JebaiY6hLIs?si=uTgdtDlCukNwESsW}}" data-custom-variable="{{custom-link-button-b1a48393-386d-4bbb-bf78-31aa6bea1c6e}}" data-text="{{Livestream}}" fr-original-class="fr-deletable styled-tag-button" fr-original-style="background-color: #ff91b0" style="background-color: rgb(255, 145, 176); border-radius: 8px; height: 36px; color: rgb(255, 255, 255); padding: 8px 16px; font-size: 14px; line-height: 20px; font-family: Roboto; font-weight: 500; display: inline-block; margin: 0px; overflow-wrap: anywhere; user-select: none; box-sizing: inherit;">Livestream You can also view the program online here.<span contenteditable="false" data-button-color="{{#ff91b0}}" data-custom-link="{{https://drive.google.com/file/d/1mZmPER-Fq13cSNgeeZNXv7fKwhePEvbZ/view?usp=sharing}}" data-custom-variable="{{custom-link-button-73bc453e-fe3d-4b2a-bd25-06c80ab8f8d1}}" data-text="{{Program}}" fr-original-class="fr-deletable styled-tag-button" fr-original-style="background-color: #ff91b0" style="background-color: rgb(255, 145, 176); border-radius: 8px; height: 36px; color: rgb(255, 255, 255); padding: 8px 16px; font-size: 14px; line-height: 20px; font-family: Roboto; font-weight: 500; display: inline-block; margin: 0px; overflow-wrap: anywhere; user-select: none; box-sizing: inherit;">Program Looking forward to seeing you there! Makhelat HaMercazmercazchoir@gmail.com

Makhelat HaMercaz is proud to present its annual spring concert, בּלבבי, In My Heart. The repertoire will include pieces that express the full range of human emotions, examined through the lens of the Jewish experience.  This program will shine the light on gratitude, expressed in the Shehechyanu prayer; the fearless energy of the early pioneers of Israel in Y'susum Midbar, arranged by the choral music icon Alice Parker;  pure wonder and awe in Haflei Vafele; the mystical aura of Shabbat in Shalom Aleichem;  joyful celebration of the Levites' brass section in Chatzotzrot; and pure humble piety in our title piece, Bilvavi by new composer Elliot Roman.

Makhelat Hamercaz

בּלבבי Songs from My Jewish Heart Concert

15 Fern Rd

General Admission

US$25

Senior

US$20

Young Adults ≤35

US$15

Friend

US$36

Patron

US$100

Benefactor

US$180

Angel

US$360

Guardian Angel

US$500

Livestream

US$18