Matthew Mark Foundation

### Context Profile for Matthew Mark Foundation

1. **Organization Mission & Cause**:
   - The Matthew Mark Foundation is dedicated to empowering youth through cycling, providing them with skills, confidence, and a sense of community. Their mission focuses on creating a supportive environment where children can learn mountain biking fundamentals while enjoying outdoor adventures. The foundation aims to foster a love for cycling and promote physical activity among young riders aged 5-9.

2. **Type of Activities**:
   - **Camps**: The foundation organizes various camps, such as the "Lil' Gnarlies Fall Camp," which includes on-bike skills, games, group rides, and off-bike play, led by certified coaches.
   - **Community Programs**: They offer programs tailored for different skill levels, focusing on safety and fun while enhancing biking skills.
   - **Fundraising Campaigns**: The foundation runs fundraising campaigns to support their activities and provide affordable access to their programs.

3. **Tone of Voice**:
   - The tone of the website and communications is **friendly**, **encouraging**, and **inspiring**. The language is accessible and engaging, aimed at both children and their parents, emphasizing fun and safety. Phrases like "pure trail fun" and "grow their confidence" reflect a positive and uplifting approach.

4. **Emoji Usage**:
   - The organization does not prominently use emojis in their communications. Their content is straightforward and professional, focusing on clarity and engagement without the casualness that emojis might imply.

5. **Key Facts**:
   - **Founding Info**: Specific founding details were not available on the website.
   - **Scale**: The foundation has conducted 17 total forms and sent out 87 email campaigns, indicating an active engagement with their community.
   - **Impact Metrics**: While specific metrics were not detailed, the focus on skill development and community building suggests a commitment to measurable outcomes in youth development.
   - **Volunteer Info**: The website emphasizes the importance of certified coaching, suggesting that volunteers may be involved in supporting these programs, although specific volunteer opportunities were not detailed.

6. **Writing Guidelines**:
   - **Style**: Use a friendly and encouraging tone that resonates with both children and parents. 
   - **Clarity**: Ensure that information is presented clearly and concisely, with a focus on the benefits of the programs.
   - **Engagement**: Use engaging language that highlights fun and adventure, encouraging participation and excitement about cycling.
   - **Safety Focus**: Always emphasize safety in activities and gear requirements, as this is a critical aspect of their programs.

### Actionable Insights for Future Content:
- Emphasize the joy and adventure of cycling in all communications.
- Highlight the skills and confidence that participants will gain through the programs.
- Maintain a friendly and approachable tone, ensuring that content is relatable for both kids and parents.
- Use clear calls to action to encourage registration and participation in camps and events.
- Ensure all safety information is prominently featured and easy to understand.

LXCL:<p class="lxcl-paragraph" dir="ltr"><span style="white-space: pre-wrap;">Includes 2.5-hour beginner-friendly skills clinic + 30 minute post-ride social at the Gear Garden. Bring your own bike and helmet. </span></p>

Parent MTB Clinic – Intro Level

<p fr-original-style="" style="margin: 0px; width: 100%; line-height: 1.5; box-sizing: inherit; color: rgb(0, 0, 0);">Hi <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip" fr-original-style="" style="background-color: rgb(248, 248, 255); border: 1px solid rgb(191, 191, 255); border-radius: 4px; color: rgb(42, 42, 196); padding: 1px 8px; font-size: 11px; display: inline-block; margin: 0px; overflow-wrap: anywhere; user-select: none; box-sizing: inherit;">First name</span>,</p><p fr-original-style="" style="margin: 0px; width: 100%; line-height: 1.5; box-sizing: inherit; color: rgb(0, 0, 0);"><br fr-original-style="" style="box-sizing: inherit;"></p><p fr-original-style="" id="isPasted" style="margin: 0px; width: 100%; line-height: 1.5; box-sizing: inherit; color: rgb(0, 0, 0);">&nbsp;</p><p fr-original-style="" id="isPasted" style="margin: 0px; width: 100%; line-height: 1.5; box-sizing: inherit; color: rgb(0, 0, 0);">Thanks for signing up for the Intro to <strong fr-original-style="" style="font-weight: 700; box-sizing: inherit;">Mountain Biking for Parents clinic</strong> with the Matthew Mark Foundation! We&rsquo;re excited to ride with you and help you build confidence on the trails.</p><div dir="auto" fr-original-style="color: rgb(34, 34, 34); font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;" style="color: rgb(34, 34, 34); font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; line-height: 1.5; box-sizing: inherit;"><br fr-original-style="" style="box-sizing: inherit;"></div><p fr-original-style="" style="margin: 0px; width: 100%; line-height: 1.5; box-sizing: inherit; color: rgb(0, 0, 0);"><br fr-original-style="" style="box-sizing: inherit;"></p><p fr-original-style="" style="margin: 0px; width: 100%; line-height: 1.5; box-sizing: inherit; color: rgb(0, 0, 0);"><strong fr-original-style="" style="font-weight: 700; box-sizing: inherit;">Event Details:</strong></p><p fr-original-style="" style="margin: 0px; width: 100%; line-height: 1.5; box-sizing: inherit; color: rgb(0, 0, 0);">Location: Blowing Springs Gear Garden, Bella Vista</p><p fr-original-style="" style="margin: 0px; width: 100%; line-height: 1.5; box-sizing: inherit; color: rgb(0, 0, 0);">Date: Saturday, September 27th</p><p fr-original-style="" style="margin: 0px; width: 100%; line-height: 1.5; box-sizing: inherit; color: rgb(0, 0, 0);">Time: 12:00 PM &ndash; 3:00 PM</p><div dir="auto" fr-original-style="color: rgb(34, 34, 34); font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;" style="color: rgb(34, 34, 34); font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; line-height: 1.5; box-sizing: inherit;"><br fr-original-style="" style="box-sizing: inherit;"></div><p fr-original-style="" style="margin: 0px; width: 100%; line-height: 1.5; box-sizing: inherit; color: rgb(0, 0, 0);"><br fr-original-style="" style="box-sizing: inherit;"></p><p fr-original-style="" style="margin: 0px; width: 100%; line-height: 1.5; box-sizing: inherit; color: rgb(0, 0, 0);">You&rsquo;ll receive a reminder and final details a few days before the event.</p><p fr-original-style="" style="margin: 0px; width: 100%; line-height: 1.5; box-sizing: inherit; color: rgb(0, 0, 0);">In the meantime, make sure your bike&rsquo;s in good shape, your helmet fits well, and you&rsquo;re ready to roll!</p><p fr-original-style="" style="margin: 0px; width: 100%; line-height: 1.5; box-sizing: inherit; color: rgb(0, 0, 0);"><br fr-original-style="" style="box-sizing: inherit;"></p><p fr-original-style="" style="margin: 0px; width: 100%; line-height: 1.5; box-sizing: inherit; color: rgb(0, 0, 0);"><a fr-original-style="" href="https://www.matthewmarkfoundation.org/waiver" rel="noopener noreferrer" style="text-decoration-color: initial; user-select: auto; box-sizing: inherit;" target="_blank">Please don&#39;t forget to sign our WAIVER (required for all riders).</a>&nbsp;</p><p fr-original-style="" style="margin: 0px; width: 100%; line-height: 1.5; box-sizing: inherit; color: rgb(0, 0, 0);"><br fr-original-style="" style="box-sizing: inherit;"></p><p fr-original-style="" style="margin: 0px; width: 100%; line-height: 1.5; box-sizing: inherit; color: rgb(0, 0, 0);"><br fr-original-style="" style="box-sizing: inherit;"></p><p fr-original-style="" style="margin: 0px; width: 100%; line-height: 1.5; box-sizing: inherit; color: rgb(0, 0, 0);">Be Well,</p><p fr-original-style="" style="margin: 0px; width: 100%; line-height: 1.5; box-sizing: inherit; color: rgb(0, 0, 0);"><br fr-original-style="" style="box-sizing: inherit;"></p><p fr-original-style="" style="margin: 0px; width: 100%; line-height: 1.5; box-sizing: inherit; color: rgb(0, 0, 0);">Joseph Olivarez</p><p fr-original-style="" style="margin: 0px; width: 100%; line-height: 1.5; box-sizing: inherit; color: rgb(0, 0, 0);">The Matthew Mark Foundation</p><p fr-original-style="" style="margin: 0px; width: 100%; line-height: 1.5; box-sizing: inherit; color: rgb(0, 0, 0);">(479-343-8388</p><p fr-original-style="" style="margin: 0px; width: 100%; line-height: 1.5; box-sizing: inherit; color: rgb(0, 0, 0);">info@matthewmarkfoundation.org</p><p fr-original-style="" style="margin: 0px; width: 100%; line-height: 1.5; box-sizing: inherit; color: rgb(0, 0, 0);">@matthewmarkfoundation&nbsp;</p>

<div><strong>Intro to Mountain Biking: For Parents on the Move</strong></div><div><br /></div><div><br /></div><p style="margin:0px;width:100%;line-height:1.5;box-sizing:inherit;max-width:100%"><br /></p><div><strong>Description:</strong></div><div><br /></div><p style="margin:0px;width:100%;line-height:1.5;box-sizing:inherit;max-width:100%"><br /></p><div>Want to keep up with your kids on the trails — or just finally learn what the difference is between a dropper post and a derailleur? This easygoing clinic is for you.</div><div><br /></div><p style="margin:0px;width:100%;line-height:1.5;box-sizing:inherit;max-width:100%"><br /></p><div>Join the Matthew Mark Foundation for a <strong>3-hour beginner-friendly intro to mountain biking,</strong> designed specifically for <strong>parents who want to ride with more confidence </strong>— no pressure, no jargon, just good people and trail time.</div><p style="margin:0px;width:100%;line-height:1.5;box-sizing:inherit;max-width:100%"><br /></p><div>---</div><p style="margin:0px;width:100%;line-height:1.5;box-sizing:inherit;max-width:100%"><br /></p><div><strong>What to Expect:</strong></div><p style="margin:0px;width:100%;line-height:1.5;box-sizing:inherit;max-width:100%"><br /></p><div><strong>2.5 hours of low-pressure MTB coaching</strong></div><div>Learn essential bike handling skills like:</div><div><br /></div><ul><li><div>Braking and body position</div></li><li><div>Shifting and cornering</div></li><li><div>Climbing technique and trail etiquette</div></li><li><div>Confidence on beginner trail</div></li></ul><p style="margin:0px;width:100%;line-height:1.5;box-sizing:inherit;max-width:100%"><br /></p><div><strong>30 minutes of post-ride hangout</strong></div><div>After the ride, unwind with your fellow riders at the Gear Garden — bring your favorite post-ride beverage and connect with other rad parents. Light snacks provided.</div><p style="margin:0px;width:100%;line-height:1.5;box-sizing:inherit;max-width:100%"><br /></p><div>---</div><p style="margin:0px;width:100%;line-height:1.5;box-sizing:inherit;max-width:100%"><br /></p><div><strong>Who It's For:</strong></div><ul><li><div>Parents brand new to mountain biking</div></li><li><div>Parents who ride occasionally but want to grow in confidence</div></li><li><div>Parents who want to ride with (or eventually outpace) their kids</div></li></ul><div><strong>This session is adults-only.</strong> That said, the <strong>Gear Garden is a family-friendly space,</strong> so your family is welcome to hang out nearby during the ride or join you afterward for post-ride relaxing and socializing.</div><p style="margin:0px;width:100%;line-height:1.5;box-sizing:inherit;max-width:100%"><br /></p><div>---</div><p style="margin:0px;width:100%;line-height:1.5;box-sizing:inherit;max-width:100%"><br /></p><div><strong>Location:</strong></div><div><br /></div><div><strong>Blowing Springs Gear Garden</strong></div><div>Bella Vista, AR</div><div><br /></div><div><strong>Date &amp; Time:</strong></div><div><br /></div><div><strong>Saturday, September 27th</strong></div><div><strong>12:00 PM – 3:00 PM</strong></div><p style="margin:0px;width:100%;line-height:1.5;box-sizing:inherit;max-width:100%"><br /></p><div>---</div><p style="margin:0px;width:100%;line-height:1.5;box-sizing:inherit;max-width:100%"><br /></p><div><strong>Cost:</strong></div><div><br /></div><div><strong>$60 per person</strong></div><div>We work hard to keep things affordable — we know life with kids is expensive.</div><p style="margin:0px;width:100%;line-height:1.5;box-sizing:inherit;max-width:100%"><br /></p><div>---</div><div><br /></div><p style="margin:0px;width:100%;line-height:1.5;box-sizing:inherit;max-width:100%"><br /></p><div><strong>Group Size:</strong></div><p style="margin:0px;width:100%;line-height:1.5;box-sizing:inherit;max-width:100%"><br /></p><div><strong>Max 16 participants</strong></div><div>Small group format with <strong>2 experienced coaches</strong> to ensure personalized instruction</div><p style="margin:0px;width:100%;line-height:1.5;box-sizing:inherit;max-width:100%"><br /></p><div>---</div><p style="margin:0px;width:100%;line-height:1.5;box-sizing:inherit;max-width:100%"><br /></p><div><strong>What to Bring:</strong></div><ul><li><div>A working mountain bike (email us if you need help)</div></li><li><div>Helmet (required)</div></li><li><div>Water bottle</div></li><li><div>Closed-toe shoes</div></li><li><div>Optional: gloves, comfy clothes, and your favorite post-ride drink<br /><br /></div></li></ul><div><br /></div><div><strong>Why We Do It:</strong></div><p style="margin:0px;width:100%;line-height:1.5;box-sizing:inherit;max-width:100%"><br /></p><div>Mountain biking builds more than fitness — it builds confidence, community, and presence. Parents deserve that just as much as kids. Let this be your chance to learn, laugh, and maybe even fall in love with biking.</div><p style="margin:0px;width:100%;line-height:1.5;box-sizing:inherit;max-width:100%"><br /></p><p style="margin:0px;width:100%;line-height:1.5;box-sizing:inherit;max-width:100%"><br /></p><p style="margin:0px;width:100%;line-height:1.5;box-sizing:inherit;max-width:100%"><a href="https://www.matthewmarkfoundation.org/waiver" target="_blank">PLEASE SIGN WAIVER HERE (All Participants)</a></p><p style="margin:0px;width:100%;line-height:1.5;box-sizing:inherit;max-width:100%"><br /></p><p style="margin:0px;width:100%;line-height:1.5;box-sizing:inherit;max-width:100%"><br /></p><div>---</div><div><br /></div><p style="margin:0px;width:100%;line-height:1.5;box-sizing:inherit;max-width:100%"><br /></p><div><strong>Hosted by the Matthew Mark Foundation</strong></div><div>Building confidence and connection through bikes, mentorship, and movement.</div><p style="margin:0px;width:100%;line-height:1.5;box-sizing:inherit;max-width:100%"><br /></p><p style="box-sizing:border-box;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;orphans:2;text-indent:0px;text-transform:none;white-space:normal;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration-thickness:initial;text-decoration-style:initial;margin:0px;padding:10px 0px 0px;line-height:1.5rem;letter-spacing:normal;text-align:left;width:100%;max-width:100%"><strong>Weather Policy:</strong></p><p style="box-sizing:border-box;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;orphans:2;text-indent:0px;text-transform:none;white-space:normal;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration-thickness:initial;text-decoration-style:initial;margin:0px;padding:10px 0px 0px;line-height:1.5rem;letter-spacing:normal;text-align:left;width:100%;max-width:100%">If weather conditions are unsafe (heavy rain, storms, extreme temperatures, etc.), the event will be canceled for that week. All registered participants will receive a full refund for any canceled event due to inclement weather.</p>

Matthew Mark Foundation

Intro to Mountain Biking: For Parents on the Move

948 Blowing Spring Rd

Parent MTB Clinic – Intro Level

US$60

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