Matthew Mark Foundation

### Context Profile for Matthew Mark Foundation

1. **Organization Mission & Cause**:
   - The Matthew Mark Foundation is dedicated to empowering youth through cycling, providing them with skills, confidence, and a sense of community. Their mission focuses on creating a supportive environment where children can learn mountain biking fundamentals while enjoying outdoor adventures. The foundation aims to foster a love for cycling and promote physical activity among young riders aged 5-9.

2. **Type of Activities**:
   - **Camps**: The foundation organizes various camps, such as the "Lil' Gnarlies Fall Camp," which includes on-bike skills, games, group rides, and off-bike play, led by certified coaches.
   - **Community Programs**: They offer programs tailored for different skill levels, focusing on safety and fun while enhancing biking skills.
   - **Fundraising Campaigns**: The foundation runs fundraising campaigns to support their activities and provide affordable access to their programs.

3. **Tone of Voice**:
   - The tone of the website and communications is **friendly**, **encouraging**, and **inspiring**. The language is accessible and engaging, aimed at both children and their parents, emphasizing fun and safety. Phrases like "pure trail fun" and "grow their confidence" reflect a positive and uplifting approach.

4. **Emoji Usage**:
   - The organization does not prominently use emojis in their communications. Their content is straightforward and professional, focusing on clarity and engagement without the casualness that emojis might imply.

5. **Key Facts**:
   - **Founding Info**: Specific founding details were not available on the website.
   - **Scale**: The foundation has conducted 17 total forms and sent out 87 email campaigns, indicating an active engagement with their community.
   - **Impact Metrics**: While specific metrics were not detailed, the focus on skill development and community building suggests a commitment to measurable outcomes in youth development.
   - **Volunteer Info**: The website emphasizes the importance of certified coaching, suggesting that volunteers may be involved in supporting these programs, although specific volunteer opportunities were not detailed.

6. **Writing Guidelines**:
   - **Style**: Use a friendly and encouraging tone that resonates with both children and parents. 
   - **Clarity**: Ensure that information is presented clearly and concisely, with a focus on the benefits of the programs.
   - **Engagement**: Use engaging language that highlights fun and adventure, encouraging participation and excitement about cycling.
   - **Safety Focus**: Always emphasize safety in activities and gear requirements, as this is a critical aspect of their programs.

### Actionable Insights for Future Content:
- Emphasize the joy and adventure of cycling in all communications.
- Highlight the skills and confidence that participants will gain through the programs.
- Maintain a friendly and approachable tone, ensuring that content is relatable for both kids and parents.
- Use clear calls to action to encourage registration and participation in camps and events.
- Ensure all safety information is prominently featured and easy to understand.

LXCL:Includes Wednesdays from August to October (9 sessions). Designed for confident 4-9 year olds ready to shred! Led by PMBIA-certified coach with a 1:6 ratio. Exact meeting location sent weekly. Time: 4:00–6:00 PM. Includes custom team jersey!

Lil' Gnarlies Shred Club – 1 Day a Week Pass (Wednesdays)

LXCL:Includes Wednesdays from September 12 to October 17 (6 sessions). Designed for confident 4-9 year olds ready to shred! Led by PMBIA-certified coach with a 1:6 ratio. Exact meeting location sent weekly. Time: 4:00–6:00 PM. Includes custom team jersey!

Lil' Gnarlies Shred Club – 1 Day a Week Pass (Fridays)

Hi <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip" fr-original-style="" style="background-color: rgb(248, 248, 255); border: 1px solid rgb(191, 191, 255); border-radius: 4px; color: rgb(42, 42, 196); padding: 1px 8px; font-size: 11px; display: inline-block; margin: 0px; overflow-wrap: anywhere; user-select: none; box-sizing: inherit;">First name, Thanks for signing up for Lil&#39; Gnarlies Shred Club with Matthew Mark Foundation &mdash; we&rsquo;re so glad to have your family riding with us this season!<div dir="auto" fr-original-style="color: rgb(34, 34, 34); font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;" style="color: rgb(34, 34, 34); font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; line-height: 1.5; box-sizing: inherit;"> </div> We&rsquo;ll be rolling from September&nbsp;through October, with weekly sessions designed to help confident young riders grow their trail skills in a fun, safe, and encouraging environment. This program is built for strong pedalers ages 4&ndash;9&nbsp;who are ready to level up &ndash; not a beginner group. Small group sizes (max 6 riders) ensure your child gets&nbsp;individualized coaching from a PMBIA-cerfitied coach who loves helping kids with control and confidence.&nbsp;<div dir="auto" fr-original-style="color: rgb(34, 34, 34); font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;" style="color: rgb(34, 34, 34); font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; line-height: 1.5; box-sizing: inherit;"> </div> You&#39;ll receive weekly reminders (email or text) directly from your coach with: ride locations, weather updates, and anything else you&#39;ll need to know to be trail-ready. <a fr-original-style="" href="https://docs.google.com/forms/d/e/1FAIpQLSdBWw2d11jaJfUNrvmauBuagCdOOdFvRjXF4WolVwOH_5O-kQ/viewform" rel="noopener noreferrer" style="text-decoration-color: initial; user-select: auto; box-sizing: inherit;" target="_blank">Please don&#39;t forget to sign our WAIVER (required for all riders)</a> See you on the trails!Joseph Olivarez, Founder and PresidentMatthew Mark Foundation&nbsp;

<p style="font-weight:bold;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;white-space:normal;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration-thickness:initial;text-decoration-style:initial;padding:18pt 0px 4pt;margin:0px;line-height:1.15;box-sizing:inherit;max-width:100%">Lil’ Gnarlies Shred Club - Sept/Oct<p style="font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;white-space:normal;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration-thickness:initial;text-decoration-style:initial;padding:12pt 0px;margin:0px;line-height:1.15;box-sizing:inherit;max-width:100%">Do you have a little ripper who’s already climbing, coasting, cornering, and craving airtime? Lil’ Gnarlies Shred Club is a high-energy, small-group, afternoon ride club for intermediate young riders looking to build confidence, skills, and stoke on the trail.<p style="font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;white-space:normal;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration-thickness:initial;text-decoration-style:initial;padding:12pt 0px;margin:0px;line-height:1.15;box-sizing:inherit;max-width:100%">Designed for kids who are ready to level up—we’ll be riding jumps, drops, tech features, and more! Lil’ Gnarlies blends structured progression, playful coaching, and tons of trail time.<hr /><p style="font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;white-space:normal;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration-thickness:initial;text-decoration-style:initial;padding:0px;margin:0px;line-height:1.15;height:11pt;box-sizing:inherit;max-width:100%"> <p style="font-weight:bold;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;white-space:normal;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration-thickness:initial;text-decoration-style:initial;padding:14pt 0px 4pt;margin:0px;line-height:1.15;box-sizing:inherit;max-width:100%">Who Can Join? Ages 4–9 Confident pedaler on all green mountain bike trails and some blue trails with strong braking, balance, and ability to stand and coast in ready position Must be approved through a ride test (This ensures safety and group compatibility) Email <a href="mailto:info@matthewmarkfoundation.org" target="_blank">info@matthewmarkfoundation.org</a> to schedule an assessment Required Gear<ul><li>20–24” mountain bike with gears required </li><li>Full suspension is strongly recommended </li><li>Dropper post encouraged if available </li><li>Full-face helmet, knee pads, gloves, closed-toed shoes, low-profile hydration pack, and a snack or two </li></ul>Riders without appropriate equipment and safety gear will not be permitted to ride <hr /><p style="font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;white-space:normal;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration-thickness:initial;text-decoration-style:initial;padding:0px;margin:0px;line-height:1.15;height:11pt;box-sizing:inherit;max-width:100%"> <p style="font-weight:bold;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;white-space:normal;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration-thickness:initial;text-decoration-style:initial;padding:14pt 0px 4pt;margin:0px;line-height:1.15;box-sizing:inherit;max-width:100%">When &amp; Where? <p style="font-weight:bold;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;white-space:normal;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration-thickness:initial;text-decoration-style:initial;padding:14pt 0px 4pt;margin:0px;line-height:1.15;box-sizing:inherit;max-width:100%">Wednesdays4:00-6:00 PM Fridays4:00-6:00 PM*Special Session: September 12 - October 17th (6 Sessions)$250 Locations for Wednesdays and Fridays rotate between Slaughter Pen, Blowing Springs, Veteran’s Memorial Park, Huntley Gravity Zone, and The Railyard <hr /><p style="font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;white-space:normal;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration-thickness:initial;text-decoration-style:initial;padding:0px;margin:0px;line-height:1.15;height:11pt;box-sizing:inherit;max-width:100%"> <p style="font-weight:bold;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;white-space:normal;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration-thickness:initial;text-decoration-style:initial;padding:14pt 0px 4pt;margin:0px;line-height:1.15;box-sizing:inherit;max-width:100%">What to Expect:<ul><li>Prayer for safety + trail check-in to start each ride </li><li>2 hours of structured skills and trail progression, including: <ul><li>Bike-body separation, safe airtime, line choice, brake modulation, trail scanning, etc </li><li>Jumps, drops, rock gardens, skinnies, tech climbing &amp; descending </li><li>Games, challenges, nature elements, and fun mini-missions each week </li></ul></li><li>Mid-ride snack, post-ride reflection, and high fives all around! </li></ul><hr /><p style="font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;white-space:normal;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration-thickness:initial;text-decoration-style:initial;padding:0px;margin:0px;line-height:1.15;height:11pt;box-sizing:inherit;max-width:100%"> <p style="font-weight:bold;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;white-space:normal;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration-thickness:initial;text-decoration-style:initial;padding:14pt 0px 4pt;margin:0px;line-height:1.15;box-sizing:inherit;max-width:100%">Small Group = Big Focus<ul><li>Max 6 riders per group for individualized coaching </li><li>1:6 or better coach-to-rider ratio, coached by PMBIA certified AIR Coaches </li><li>Not a beginner group—this is for kids who are already riding confidently and eager to shred more </li></ul><hr /><p style="font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;white-space:normal;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration-thickness:initial;text-decoration-style:initial;padding:0px;margin:0px;line-height:1.15;height:11pt;box-sizing:inherit;max-width:100%"> <p style="font-weight:bold;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;white-space:normal;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration-thickness:initial;text-decoration-style:initial;padding:14pt 0px 4pt;margin:0px;line-height:1.15;box-sizing:inherit;max-width:100%">Pricing &amp; Value <ul><li>$350 for a 9-week pass (Wednesdays) </li><li>$250 for a 6-week pass (Fridays)</li><li>Your investment supports high-quality coaching and a consistent rider experience </li><li>Includes a custom team jersey </li></ul><hr /><p style="font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;white-space:normal;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration-thickness:initial;text-decoration-style:initial;padding:0px;margin:0px;line-height:1.15;height:11pt;box-sizing:inherit;max-width:100%"> <div>Meet Coach Sam Acar – Director of Programming</div> <div>Coach Sam is the Director of Programming at the Matthew Mark Foundation—and a true force on the trail. She brings championship-level riding, deep technical knowledge, and a passion for mentorship to every session she leads.</div><div> </div><ul><li><div>Consistently on Top: Sam has dominated the AES Enduro Series, earning multiple first-place finishes across various stages and events, including the 2024 Bella Vista Enduro. Her name is regularly found at the top of the leaderboard.</div></li><li><div>Technical Trail Master: With expert handling of drops, switchbacks, and rock gardens, Sam coaches riders with precision and clarity—making advanced skills approachable and fun.</div></li><li><div>Dedicated Mentor: Sam is known for meeting riders right where they are—pushing them when needed, encouraging them always, and helping every kid find their next level.</div></li><li><div>Faith-Inspired Leadership: As both a coach and program director, Sam ensures every ride reflects our mission: to grow strong minds, bodies, and hearts rooted in purpose and faith.</div></li></ul><div>Sam isn’t just a coach—she’s a champion on the course and a champion for your kids.</div><p style="font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;white-space:normal;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration-thickness:initial;text-decoration-style:initial;padding:0px;margin:0px;line-height:1.15;height:11pt;box-sizing:inherit;max-width:100%"> <p style="font-weight:bold;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;white-space:normal;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration-thickness:initial;text-decoration-style:initial;padding:14pt 0px 4pt;margin:0px;line-height:1.15;box-sizing:inherit;max-width:100%">Weather Policy<p style="font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;white-space:normal;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration-thickness:initial;text-decoration-style:initial;padding:12pt 0px;margin:0px;line-height:1.15;box-sizing:inherit;max-width:100%">If weather conditions are unsafe (heavy rain, storms, extreme temperatures, etc.), the ride will be canceled for that week. We will ride in light rain, but cancel for lightning, high wind, or extreme cold. We have two scheduled rain days if needed.<hr /><p style="font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;white-space:normal;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration-thickness:initial;text-decoration-style:initial;padding:0px;margin:0px;line-height:1.15;height:11pt;box-sizing:inherit;max-width:100%"> <p style="font-weight:bold;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;white-space:normal;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration-thickness:initial;text-decoration-style:initial;padding:14pt 0px 4pt;margin:0px;line-height:1.15;box-sizing:inherit;max-width:100%">Ready to Get Gnarly?<p style="font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;white-space:normal;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration-thickness:initial;text-decoration-style:initial;padding:12pt 0px;margin:0px;line-height:1.15;box-sizing:inherit;max-width:100%">To request a ride test email <a href="mailto:info@matthewmarkfoundation.org" target="_blank">info@matthewmarkfoundation.org</a><p style="font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;white-space:normal;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration-thickness:initial;text-decoration-style:initial;padding:12pt 0px;margin:0px;line-height:1.15;box-sizing:inherit;max-width:100%"><a target="_blank">Please don't forget to sign our WAIVER (required for all riders)</a><div> </div><div> </div>

Matthew Mark Foundation

Lil' Gnarlies Shred Club – Sept/Oct

2400 N Walton Blvd

Lil' Gnarlies Shred Club – 1 Day a Week Pass (Wednesdays)

US$350

Lil' Gnarlies Shred Club – 1 Day a Week Pass (Fridays)

US$250

Add a donation for Matthew Mark Foundation