Generator

### Context Profile for Generator

**1. Organization Mission & Cause:**
Generator is dedicated to empowering individuals and organizations through innovative marketing strategies and communication skills. Their mission focuses on helping people break through the noise of modern communication, particularly in the face of rapidly evolving technologies like Artificial Intelligence. They aim to equip their community with evergreen skills that will remain relevant despite the fast-paced changes in marketing practices.

**2. Type of Activities:**
Generator engages in a variety of activities, including:
- **Workshops and Intensives:** Such as the "Marketing Intensive with Emily Jung," which focuses on enhancing communication skills amidst changing marketing landscapes.
- **Community Programs:** They provide resources and training to help individuals and organizations improve their marketing and communication strategies.
- **Fundraising Campaigns:** They likely conduct campaigns to support their programs, although specific details were not provided on the website.

**3. Tone of Voice:**
The tone of voice on Generator's website and communications is:
- **Friendly and Approachable:** The language is inviting and encourages participation.
- **Inspiring and Motivational:** They aim to empower their audience, making them feel capable of overcoming communication challenges.
- **Informal yet Professional:** While maintaining professionalism, the tone is casual enough to engage a diverse audience.

**4. Emoji Usage:**
The website does not prominently feature emojis in its content. However, if they are used in email communications or social media, they would likely be friendly and supportive, aligning with the overall tone of the organization.

**5. Key Facts:**
- **Founding Info:** Specific founding details were not available on the website.
- **Scale:** Generator has a total of 31 forms and has conducted 17 email campaigns, indicating an active engagement with their community.
- **Impact Metrics:** While specific metrics were not detailed on the website, their focus on skill-building suggests a commitment to measurable outcomes in participant engagement and satisfaction.
- **Volunteer Info:** There was no specific information about volunteer opportunities on the website.

**6. Writing Guidelines:**
- **Use a Friendly and Encouraging Tone:** Write in a way that makes the audience feel welcomed and empowered.
- **Be Clear and Concise:** Ensure that the messaging is straightforward and easy to understand, avoiding jargon unless necessary.
- **Incorporate Inspirational Language:** Use motivational phrases that resonate with the audience’s aspirations.
- **Engage with Questions:** Pose questions that prompt readers to think about their communication challenges and how Generator can help.
- **Maintain Professionalism:** While being friendly, ensure that the content remains professional and credible.

This context profile should guide the creation of personalized and effective content for Generator, aligning with their mission and engaging their audience effectively.

LXCL:Sept 2nd 10am - 4pm. Early Bird Price (Regular Price $105) Whether you hire a designer or do it yourself, building an intuition for visual storytelling well ground you through important conceptualisation and negotiations. Learn how to design, layout, and deploy print and digital materials. We’ll also chat about Generative AI and practise simpler and more accurate alternatives.

Early Bird: Class 1 - All about Visuals, Brand, and Identity

LXCL:Sept 9th 10am - 4pm. Early Bird Price (Regular Price $105) Work with real templates, budgets, and examples. Get familiar and excited about planning! How does each campaign play a part in telling a larger story? How do we evaluate performance towards sustainable growth? From planning to reporting, we’re going to talk about labour and capacity. You’ll leave the class with a list of recommendations, contacts, resources, and a solid idea of what everything costs. Most importantly, you’ll be able to apply this knowledge for projects of any size.

Early Bird: Class 2 - Critical paths

LXCL:Sept 16th 10am - 4pm. Early Bird Price (Regular Price $105) Twitter is X, TikTok almost died, news is out of Meta, Instagram is new vertical. Social media is full time, all the time. Don’t cringe — embrace the weird and find your niche! In this class, we’re going to create, digest, and “critique” a lot of digital media, focusing on content made for social media. The truth is, you don’t have to go viral. After investing enough time, social media can become a powerful tool for anybody.

Early Bird: Class 3 - Meeting your community online

LXCL:Sept 2nd, 9th, &amp; 16th 10am - 4pm. Early Bird Price (Regular Price $255) Register for all three courses and save!

Early Bird: All three classes bundle

LXCL:Sept 2nd, 9th, &amp; 16th 10am - 4pm. for TWO staff/affiliates.

Early Bird - Nonprofit Rate

LXCL:Sept 2nd 10am - 4pm. (Regular Price $105) Whether you hire a designer or do it yourself, building an intuition for visual storytelling well ground you through important conceptualisation and negotiations. Learn how to design, layout, and deploy print and digital materials. We’ll also chat about Generative AI and practise simpler and more accurate alternatives.

Class 1 - All about Visuals, Brand, and Identity

<h2 data-pm-slice="1 1 []" fr-original-style="white-space:pre-wrap;" id="isPasted" style="white-space: pre-wrap; width: 100%; box-sizing: inherit;">Break through the noise and build evergreen skills in communications</h2>Marketing &ldquo;best practices&rdquo; go obsolete quickly, with new promotional services appearing each and every week. Today, we stand in a moment where Artificial Intelligence (AI) tools are actively being deployed into our everyday life. The way we communicate will change once again.&nbsp; Amidst the noisy world, how do we effectively communicate with audiences and with one another?

Hi <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip" fr-original-style="" style="background-color: rgb(248, 248, 255); border: 1px solid rgb(191, 191, 255); border-radius: 4px; color: rgb(42, 42, 196); padding: 1px 8px; font-size: 11px; display: inline-block; margin: 0px; overflow-wrap: anywhere; user-select: none; box-sizing: inherit;">First name, Thank you for registering for Marketing Intensive with Emily Jung!&nbsp; This is a generic message sent after all purchases and does not include specific details for your purchase. See details below or email us at <a fr-original-style="" href="mailto:info@generatorto.com" rel="noopener noreferrer" style="text-decoration-color: initial; user-select: auto; box-sizing: inherit;" target="_blank">info@generatorto.com</a>&nbsp;with any questions. Full Class Schedule September 2nd, 10am - 4pmClass 1: All about Visuals, Brand, and Identity September 9th, 10am - 4pmClass 2: Critical paths toward a successful campaign September 16th, 10 - 4pmClass 3: Meeting your community online Location: 1100 Bathurst St, Toronto, Ontario We will send out an email in advance of each class with more specific details for participants in that course.&nbsp; Thank you! Patricia Allisoninfo@generatorto.com

Break through the noise and build evergreen skills in communicationsMarketing “best practices” go obsolete quickly, with new promotional services appearing each and every week. Today, we stand in a moment where Artificial Intelligence (AI) tools are actively being deployed into our everyday life. The way we communicate will change once again.  Amidst the noisy world, how do we effectively communicate with audiences and with one another?