ETOBICOKE CENTENNIAL CHOIR

### Context Profile for Etobicoke Centennial Choir

1. **Organization Mission & Cause**:
   - The Etobicoke Centennial Choir (ECC) aims to foster a love for choral music and provide a platform for community members to engage in musical expression. Their mission focuses on delivering high-quality performances while promoting inclusivity and accessibility in the arts. They strive to enrich the cultural landscape of Etobicoke and beyond through their musical endeavors.

2. **Type of Activities**:
   - **Concerts**: ECC hosts a series of concerts each season, including themed performances that highlight various musical genres and composers. Upcoming concerts include "A Ceremony of Christmas," "Sing it High, Swing it Low," and "World Beloved – A Celebration of Women Composers."
   - **Season Passes**: They offer season passes for concert admissions, which provide savings and encourage family attendance, including free admission for children under 12.
   - **Community Engagement**: The choir actively engages with the community through performances that celebrate diversity and promote local talent.

3. **Tone of Voice**:
   - The tone of the ECC's communications is **friendly, inviting, and warm**. They use an enthusiastic and approachable language that aims to connect with the audience emotionally. The content is designed to inspire and engage, making it accessible to a broad audience.

4. **Emoji Usage**:
   - The organization incorporates emojis in their communications, particularly in event promotions (e.g., 🎄 for Christmas, 🎷 for jazz, 💃 for women composers). The use of emojis is moderate and serves to enhance the emotional appeal and thematic relevance of their messages.

5. **Key Facts**:
   - **Founding Info**: The specific founding year is not mentioned on the website, but the choir has established a long-standing presence in the community.
   - **Scale**: The choir has a total of 10 forms and has conducted 5 email campaigns, indicating an active engagement with their audience.
   - **Impact Metrics**: While specific impact metrics are not detailed, the choir's commitment to community involvement and cultural enrichment suggests a positive influence on local arts.
   - **Volunteer Info**: The choir likely relies on volunteers for various roles, though specific details about volunteer opportunities are not highlighted on the website.

6. **Writing Guidelines**:
   - **Style**: Use a conversational and engaging style that reflects warmth and enthusiasm. Avoid overly formal language.
   - **Structure**: Keep paragraphs short and focused, using bullet points or lists where appropriate to enhance readability.
   - **Call to Action**: Encourage participation and engagement, using phrases that invite the audience to join, attend, or support the choir.
   - **Emojis**: Integrate relevant emojis to add a playful and relatable touch to communications, particularly in event promotions.

This context profile provides a comprehensive overview of the Etobicoke Centennial Choir, enabling AI assistants to generate personalized and relevant content that aligns with the organization's mission and values.

General admission

Children aged 12 and under are welcome to our concerts free of charge, and must be accompanied by an adult.

Children 12 and under

Immerse yourself in a program that blends choral music with jazz rhythms and pure blues harmonies. Mass in Blue, composed in 2003 by Will Todd, is an acclaimed piece that pulls together the driving energy of jazz and the ethereality of the divine.  The choir will be accompanied by a combo of piano, drums, bass and alto saxophone.  Delight, also, in musical selections from legends Irving Berlin, Duke Ellington and George Shearing. NOTE: Tickets are free for children 12 years of age and under. Children must be accompanied by an adult. <img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1742772851/lnkyfh0umvmeustaulab.jpg" style="width:600px;display:block;vertical-align:top;margin:5px auto;text-align:center;position:relative;max-width:100%;cursor:pointer;padding:0px 1px;user-select:none;box-sizing:inherit" />

Hi <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip" fr-original-style style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);padding:1px 8px;font-size:11px;display:inline-block;margin:0px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">First name , Thank you for purchasing tickets to our concert! A reminder, that the concert is happening at:Runnymede United Church, 432 Runnymede Rd, Toronto, ON M6S 2Y8 On Saturday, April 5, 2025, 7:30pm Along with this email receipt, you will see a link to download your e-ticket. You may print this e-ticket at home and bring it with you to the concert, or show the e-ticket on your device to be admitted to the concert. If you have further questions, please feel free to reach out to<a href="mailto:info@etobicokecentennialchoir.ca" style="text-decoration-color:initial;user-select:auto;box-sizing:inherit">info@etobicokecentennialchoir.ca</a> Etobicoke Centennial Choir

Immerse yourself in a program that blends choral music with jazz rhythms and pure blues harmonies. Mass in Blue, composed in 2003 by Will Todd, is an acclaimed piece that pulls together the driving energy of jazz and the ethereality of the divine.  The choir will be accompanied by a combo of piano, drums, bass and alto saxophone.  Delight, also, in musical selections from legends Irving Berlin, Duke Ellington and George Shearing. NOTE: Tickets are free for children 12 years of age and under. Children must be accompanied by an adult. <img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1742772851/lnkyfh0umvmeustaulab.jpg" style="width:600px;display:block;vertical-align:top;margin:5px auto;text-align:center;position:relative;cursor:pointer;padding:0px 1px;user-select:none;box-sizing:inherit;max-width:100%" />

ETOBICOKE CENTENNIAL CHOIR

ECC 20250405 Mass in Blue

432 Runnymede Rd

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