What Lab

### Context Profile for What Lab

1. **Organization Mission & Cause**:
   - **Mission**: What Lab is dedicated to fostering creativity and innovation through collaborative arts and science projects. They aim to create a space where individuals can explore, experiment, and express themselves artistically while integrating scientific principles.
   - **Cause**: The organization focuses on bridging the gap between art and science, promoting interdisciplinary learning, and empowering community members to engage in creative problem-solving.

2. **Type of Activities**:
   - **Events**: What Lab hosts various events, including workshops, exhibitions, and performances that encourage community participation and engagement with both artistic and scientific disciplines.
   - **Fundraising Campaigns**: The recent campaign titled "soar" indicates a focus on ticketed events to raise funds for ongoing projects and community outreach.
   - **Community Programs**: They offer programs that involve hands-on activities, educational sessions, and collaborative projects designed to inspire creativity and innovation among participants of all ages.

3. **Tone of Voice**:
   - The tone of voice on the website is **friendly**, **inspiring**, and **inclusive**. The language used is approachable and encourages participation, making it clear that everyone is welcome to join in the creative process. There is an emphasis on community and collaboration, which is reflected in the wording and phrasing throughout the site.

4. **Emoji Usage**:
   - The website does not prominently feature emojis in its content. However, if used in social media or email communications, they may include simple, positive emojis to convey excitement or community spirit, but this is not a primary feature of their messaging.

5. **Key Facts**:
   - **Founding Info**: Specific founding details were not available on the website; further research may be needed to obtain this information.
   - **Scale**: The organization has a total of 24 forms and has conducted 5 email campaigns, indicating an active engagement with their audience.
   - **Impact Metrics**: While specific metrics were not outlined on the website, the success of events and community engagement can be inferred as key indicators of their impact.
   - **Volunteer Info**: The website encourages community involvement, suggesting opportunities for volunteering, but specific details on volunteer programs were not explicitly stated.

6. **Writing Guidelines**:
   - **Style**: Content should be written in a friendly and inviting tone, using inclusive language that encourages participation. 
   - **Structure**: Use clear headings and bullet points for easy readability, especially when detailing events or programs.
   - **Call to Action**: Incorporate strong calls to action that inspire readers to participate or contribute, such as "Join us in our next event!" or "Get involved today!"
   - **Visuals**: Use engaging visuals alongside text to enhance the creative aspect of the content, reflecting the organization's mission of combining art and science.

This context profile provides a comprehensive understanding of What Lab, allowing for the creation of tailored and effective content that resonates with their mission and audience.

April 26 - 5:00pm

April 26 - 5:15pm

April 26 - 5:30pm

April 26 - 5:45pm

April 26 - 6:00pm

April 26 - 6:15pm

April 26 - 6:30pm

April 26 - 6:45pm

<span fr-original-style="color: rgb(10, 37, 64); font-family: Arial; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; float: none; display: inline !important;" style="color:rgb(10, 37, 64);font-family:Arial;font-size:14px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:left;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial;float:none;display:inline !important;box-sizing:inherit">Bring yourself and/or a group of friends for a private, self-led 15 minute session with Anju Singh's custom-made sewing machine instrument. No experience <span fr-original-style="color: rgb(10, 37, 64); font-family: Arial; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; float: none; display: inline !important;" style="color:rgb(10, 37, 64);font-family:Arial;font-size:14px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:left;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial;float:none;display:inline !important;box-sizing:inherit">(as a musician or a sewer!)<span fr-original-style="color: rgb(10, 37, 64); font-family: Arial; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; float: none; display: inline !important;" style="color:rgb(10, 37, 64);font-family:Arial;font-size:14px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:left;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial;float:none;display:inline !important;box-sizing:inherit"> necessary. Your improvisations will be recorded and potentially used in future iterations of this work. <span fr-original-style="color: rgb(0, 0, 0); font-family: Arial; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: pre-wrap; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; float: none; display: inline !important;" style="color:rgb(0, 0, 0);font-family:Arial;font-size:14px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:pre-wrap;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial;float:none;display:inline !important;box-sizing:inherit">No one turned away for lack of funds. If payment is an issue, reach out to <a href="mailto:studio@whatlab.ca" style="text-decoration-color:currentcolor;user-select:auto;box-sizing:inherit;color:inherit">studio@whatlab.ca</a>

Hello <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-style style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">First name <span contenteditable="false" data-custom-variable="{{lastname}}" fr-original-style style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">Last name, You're attending Mechanical Hymns! Tickets will be available at the venue. Any ticketing or venue questions can be send to studio@whatlab.ca. Enjoy the show,What Lab

Bring yourself and/or a group of friends for a private, self-led 15 minute session with Anju Singh's custom-made sewing machine instrument. No experience (as a musician or a sewer!) necessary. Your improvisations will be recorded and potentially used in future iterations of this work. No one turned away for lack of funds. If payment is an issue, reach out to <a href="mailto:studio@whatlab.ca">studio@whatlab.ca</a>