OTTAWA CHILDREN'S CHOIR

### Context Profile for Ottawa Children's Choir

1. **Organization Mission & Cause:**
   - The Ottawa Children's Choir (OCC) aims to provide children with the opportunity to experience the joy of singing and to develop their musical skills in a supportive environment. Their mission emphasizes fostering a love for music and encouraging personal growth through choral participation. They believe in the transformative power of music and its ability to build community and confidence in young singers.

2. **Type of Activities:**
   - **Choral Programs:** OCC offers various choir levels for children, focusing on vocal training, music education, and performance opportunities.
   - **Concerts and Performances:** Regular concerts are organized to showcase the talents of the choirs, including seasonal performances and community engagements.
   - **Workshops and Assessments:** The choir conducts open assessments and trial sessions for new members, ensuring a welcoming entry point for children interested in joining.
   - **Fundraising Campaigns:** Tuition payments are structured into manageable monthly installments, and the organization likely engages in fundraising efforts to support operational costs and community outreach.

3. **Tone of Voice:**
   - The OCC uses a friendly and inviting tone in its communications. The language is accessible and warm, aiming to create a sense of community among parents and children. Messages often include personal touches, such as addressing recipients by their first names, which enhances the friendly atmosphere.

4. **Emoji Usage:**
   - The website and email communications do not prominently feature emojis. The tone remains professional and straightforward, focusing on clarity and warmth rather than casual or playful elements.

5. **Key Facts:**
   - **Founding Info:** Specific founding details were not found on the website, but the organization has established itself as a key player in the local arts community.
   - **Scale:** The choir has multiple programs and a significant number of participants, as indicated by the various forms and email campaigns.
   - **Impact Metrics:** While specific metrics were not detailed on the website, the choir's emphasis on community engagement and musical development suggests a positive impact on participants' confidence and skills.
   - **Volunteer Info:** Information regarding volunteer opportunities was not explicitly mentioned, but community involvement is likely encouraged through performances and events.

6. **Writing Guidelines:**
   - **Personalization:** Use first names in communications to create a personal connection.
   - **Clarity and Warmth:** Maintain a friendly and clear tone, avoiding overly formal language. Aim for an inviting and supportive atmosphere.
   - **Engagement:** Encourage participation and engagement through calls to action, such as inviting families to concerts or assessments.
   - **Informative Yet Concise:** Provide necessary information in a straightforward manner, ensuring that parents can easily understand tuition details, event schedules, and choir expectations.

This context profile serves as a foundational guide for creating tailored content for the Ottawa Children's Choir, ensuring alignment with their mission, tone, and community-focused values.

OCC embodied white and red logo on left chest.
Classic fit
Unlined hood with color-matched drawcord
Metal zipper
Overlapped fabric across zipper allows full front printing
1 x 1 rib with spandex for enhanced stretch and recovery
Pouch pocket
Tear away label

Black Zip Hoodie

OCC embodied white and red logo on left chest.
*Space to add characters at checkout. 

Classic fit
Unlined hood with color-matched drawcord
Metal zipper
Overlapped fabric across zipper allows full front printing
1 x 1 rib with spandex for enhanced stretch and recovery
Pouch pocket
Tear away label

Personalized Black Hoodie (up to 14 letters/numbers)

SIZING INFORMATION<img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1744130049/wysiwyg/xebxdv7t2tg5adyow26c.png" style="width:600px;display:block;vertical-align:top;margin:5px auto;text-align:center;position:relative;max-width:100%;cursor:pointer;padding:0px 1px;-webkit-user-select:none;box-sizing:inherit" /> <img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1744130062/wysiwyg/mxizzvml7g0vk2xosniq.png" style="width:600px;display:block;vertical-align:top;margin:5px auto;text-align:center;position:relative;max-width:100%;cursor:pointer;padding:0px 1px;-webkit-user-select:none;box-sizing:inherit" />

Hi <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip" fr-original-style style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);padding:1px 8px;font-size:11px;display:inline-block;margin:0px;overflow-wrap:anywhere;-webkit-user-select:none;box-sizing:inherit">First name , Thank you for shopping with us and for supporting our cause with your purchase. Your support directly contributes to our mission and helps us make a positive impact. Hoodies will be distributed at the Spring Concert on Saturday May 10th and may also be picked up from the choir office between May 12th and May 16th   If you would like to further contribute, consider spreading the word about our shop to your friends and family, or contacting us directly to learn about volunteer opportunities! Thank you once again for your support. Gabrielle Wilsoninfo@ottawachildrenschoir.ca

SIZING INFORMATION<img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1744130049/wysiwyg/xebxdv7t2tg5adyow26c.png" style="width:600px;display:block;vertical-align:top;margin:5px auto;text-align:center;position:relative;cursor:pointer;padding:0px 1px;-webkit-user-select:none;box-sizing:inherit;max-width:100%" /> <img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1744130062/wysiwyg/mxizzvml7g0vk2xosniq.png" style="width:600px;display:block;vertical-align:top;margin:5px auto;text-align:center;position:relative;cursor:pointer;padding:0px 1px;-webkit-user-select:none;box-sizing:inherit;max-width:100%" />

OTTAWA CHILDREN'S CHOIR

Merchandise Shop - Ottawa Children's Choir

Black Zip Hoodie

$60

Personalized Black Hoodie (up to 14 letters/numbers)

$70