MORCA - Muskoka Off Road Cycling Association

### Context Profile for MORCA - Muskoka Off Road Cycling Association

1. **Organization Mission & Cause**:
   - **Mission**: MORCA is dedicated to promoting mountain biking in the Muskoka region of Ontario, Canada. Their mission focuses on creating and maintaining sustainable trails, fostering a community of mountain biking enthusiasts, and advocating for the sport's growth and accessibility.
   - **Cause**: The organization aims to enhance the mountain biking experience by ensuring safe, well-maintained trails and encouraging participation in outdoor activities that promote health, wellness, and environmental stewardship.

2. **Type of Activities**:
   - **Trail Maintenance**: Regularly organized trail workdays to maintain and improve local biking trails.
   - **Community Events**: Hosting group rides, skills clinics, and social events to engage the biking community.
   - **Fundraising Campaigns**: Merchandise sales, such as the MORCA jersey, to raise funds for trail development and maintenance.
   - **Advocacy**: Working with local governments and organizations to promote mountain biking and secure trail access.

3. **Tone of Voice**:
   - The tone of the website and communications is **friendly, casual, and encouraging**. It reflects a community-oriented approach, aiming to inspire both seasoned riders and newcomers to participate in mountain biking. The language is accessible and promotes a sense of belonging and excitement about biking in Muskoka.

4. **Emoji Usage**:
   - The website does not prominently feature emojis in its content. However, in informal communications or social media posts, emojis may be used to enhance engagement and convey enthusiasm, although specific examples were not found in the provided data.

5. **Key Facts**:
   - **Founding Info**: Established to support the mountain biking community in Muskoka, specific founding details were not available on the website.
   - **Scale**: Focused on the Muskoka region, engaging local riders and community members.
   - **Impact Metrics**: While specific metrics were not detailed, the organization emphasizes community involvement and trail sustainability as key indicators of success.
   - **Volunteer Info**: Volunteers play a crucial role in trail maintenance and event organization, fostering a strong community spirit.

6. **Writing Guidelines**:
   - **Style**: Use a conversational and engaging style that resonates with the biking community. Incorporate calls to action that encourage participation in events and support for trail maintenance.
   - **Language**: Use simple, clear language that is inclusive and welcoming. Highlight the benefits of mountain biking and the importance of community involvement.
   - **Content Structure**: Organize content with headings and bullet points for easy readability. Use visuals where possible to enhance engagement, especially in event promotions and trail updates.

By adhering to this context profile, future AI-generated content for MORCA can be tailored to reflect the organization's mission, engage its community, and promote its activities effectively.

For sizing, MORCA will use the results of your Google Form submission.

2025 MORCA Riding Jersey

<div style="color:rgb(32, 33, 36);font-family:docs-Roboto;font-size:14.6667px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial;line-height:1.5;box-sizing:inherit">Ride in Comfort and Style with the new MORCA Jersey!</div><div style="color:rgb(32, 33, 36);font-family:docs-Roboto;font-size:14.6667px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial;line-height:1.5;box-sizing:inherit"><br /></div><div style="color:rgb(32, 33, 36);font-family:docs-Roboto;font-size:14.6667px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial;line-height:1.5;box-sizing:inherit">Hit the trails in the perfect blend of performance and style with the MORCA jersey- a must-have for every Muskoka mountain biker. Designed for riders who demand comfort and breathability, this lightweight technical trail shirt keeps you cool during long climbs and fast descents. This super-breathable fabric wicks away sweat, while the elbow-length sleeves provide just the right amount of coverage for all-day riding. </div><div style="color:rgb(32, 33, 36);font-family:docs-Roboto;font-size:14.6667px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial;line-height:1.5;box-sizing:inherit"><br /></div><div style="color:rgb(32, 33, 36);font-family:docs-Roboto;font-size:14.6667px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial;line-height:1.5;box-sizing:inherit">With a relaxed, casual fit and dropped hem for extra coverage, this jersey is built for freedom of movement- whether you're tackling rocky singletrack, flowing through the pines, or stopping to soak in Muskoka's epic views. Represent MORCA on the trails and support local riding with a jersey that works as hard as you do! </div><div style="color:rgb(32, 33, 36);font-family:docs-Roboto;font-size:14.6667px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial;line-height:1.5;box-sizing:inherit"><br /></div><div style="color:rgb(32, 33, 36);font-family:docs-Roboto;font-size:14.6667px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial;line-height:1.5;box-sizing:inherit">Cost: $75 per jersey </div><div style="color:rgb(32, 33, 36);font-family:docs-Roboto;font-size:14.6667px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial;line-height:1.5;box-sizing:inherit">Deadline to order: April 30th, 2025</div>

<p style="margin:0px;width:100%;line-height:1.5;box-sizing:inherit;color:rgb(0, 0, 0)">Hi <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip" fr-original-style style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);padding:1px 8px;font-size:11px;display:inline-block;margin:0px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">First name</span> ,</p><p style="margin:0px;width:100%;line-height:1.5;box-sizing:inherit;color:rgb(0, 0, 0)"><br /></p><p style="margin:0px;width:100%;line-height:1.5;box-sizing:inherit;color:rgb(0, 0, 0)">Thank you for purchasing a MORCA 2025 jersey. Orders close on April 30th and MORCA will contact the company that will be making the jerseys shortly after. <strong style="font-weight:700;box-sizing:inherit">No extra jerseys will be ordered.</strong> Once jersey's have arrived, MORCA will contact you using the information that you have provided. In the email, we will provide you with information for pick up.</p><p style="margin:0px;width:100%;line-height:1.5;box-sizing:inherit;color:rgb(0, 0, 0)"><br /></p><p style="margin:0px;width:100%;line-height:1.5;box-sizing:inherit;color:rgb(0, 0, 0)">MORCA MTB</p><p style="margin:0px;width:100%;line-height:1.5;box-sizing:inherit;color:rgb(0, 0, 0)">info@morca.ca</p><p style="margin:0px;width:100%;line-height:1.5;box-sizing:inherit;color:rgb(0, 0, 0)"><br /></p>

<div>Ride in Comfort and Style with the new MORCA Jersey!</div><div><br /></div><div>Hit the trails in the perfect blend of performance and style with the MORCA jersey- a must-have for every Muskoka mountain biker. Designed for riders who demand comfort and breathability, this lightweight technical trail shirt keeps you cool during long climbs and fast descents. This super-breathable fabric wicks away sweat, while the elbow-length sleeves provide just the right amount of coverage for all-day riding. </div><div><br /></div><div>With a relaxed, casual fit and dropped hem for extra coverage, this jersey is built for freedom of movement- whether you're tackling rocky singletrack, flowing through the pines, or stopping to soak in Muskoka's epic views. Represent MORCA on the trails and support local riding with a jersey that works as hard as you do! </div><div><br /></div><div>Cost: $75 per jersey </div><div>Deadline to order: April 30th, 2025</div>

MORCA - Muskoka Off Road Cycling Association

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MORCA 2025 Jersey

2025 MORCA Riding Jersey

$75