NEW AMSTERDAM MUSICAL ASSOCIATION

### Context Profile for New Amsterdam Musical Association (NAMA)

#### 1. Organization Mission & Cause
The New Amsterdam Musical Association (NAMA) is dedicated to uplifting, preserving, and inspiring through music, particularly focusing on the contributions of Black musicians and artists. Founded in 1904, NAMA is the first and oldest union for professional Black musicians in the United States, created to combat segregation in the music industry. The organization serves as a cultural hub in Harlem, providing performance and rehearsal spaces, music lessons, and community events to foster the legacy of Black musicians and enhance cultural enrichment in the community.

#### 2. Type of Activities
- **Events**: NAMA hosts various events, including jam sessions and community gatherings, such as "Inwood Jamz @ Buunni Coffee" on the second Tuesday of each month.
- **Fundraising Campaigns**: The organization runs campaigns to support its programs and the renovation of its historic brownstone headquarters.
- **Community Programs**: NAMA offers music lessons, artist workshops, and performance opportunities for musicians of all ages, thereby engaging the community and preserving musical heritage.

#### 3. Tone of Voice
The tone of NAMA's communications is **inspiring**, **friendly**, and **professional**. The language used is warm and inviting, aiming to engage the community and encourage participation. The organization emphasizes its historical significance and commitment to empowering artists, which adds a sense of urgency and importance to its messaging.

#### 4. Emoji Usage
The website and communications do not prominently feature emojis. The tone remains formal and professional, focusing on clear and impactful language rather than casual or playful elements.

#### 5. Key Facts
- **Founding Info**: NAMA was founded in 1904 and incorporated in 1905.
- **Scale**: The organization has a rich history spanning over 120 years, serving as a crucial support system for Black musicians.
- **Impact Metrics**: NAMA has hosted numerous legendary musicians and continues to be a pivotal space for artistic expression in Harlem.
- **Volunteer Info**: Specific volunteer opportunities are not detailed on the website, but the organization likely welcomes community involvement in its events and programs.

#### 6. Writing Guidelines
- **Style**: Use clear, engaging, and motivational language that reflects NAMA's mission of empowerment and cultural preservation.
- **Structure**: Organize content to highlight key messages about events, fundraising, and community impact.
- **Call to Action**: Include strong calls to action that encourage donations, participation in events, and support for the organization’s mission.
- **Personalization**: Use a friendly and approachable tone, addressing the audience directly to foster a sense of community and belonging.

This context profile serves as a foundational guide for creating personalized and impactful content for the New Amsterdam Musical Association, ensuring alignment with its mission and values.

ADVANCE- EARLY BIRD DISCOUNT!

GENERAL ADMISSION

*LIMITED SPECIAL OFFER- Available only to SENIORS 62+  who present their ID at door & show copy of ONLINE purchase.

 Offer can end anytime without notice, while supplies last
 THIS SPECIAL OFFER FOR ADVANCE PURCHASE WILL ENDS on: WEDNESDAY, DEC 12, 2024  at 11:59PM

SENIOR DISCOUNT TICKETS*

Come ENJOY a GREAT Afternoon of  MUSIC featuring the PREST 4 TIME Band! This concert will be held on  Sunday, December 22, 2024! DOORS OPEN@2PM hosted by George "BODACIOUS" Bowman of Kallarje IncLearn more about  the  PREST 4 TIME Band! <img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1732465337/vvgr3oixq0mgmp1nfmkf.png" style="width:545px;display:block;vertical-align:top;margin:5px auto;text-align:center;position:relative;max-width:100%;cursor:pointer;padding:0px 1px;user-select:none;box-sizing:inherit" /> <img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1732470384/duqfvdy7s9sdz7mppn4y.jpg" style="width:600px;display:block;vertical-align:top;margin:5px auto;text-align:center;position:relative;max-width:100%;cursor:pointer;padding:0px 1px;user-select:none;box-sizing:inherit" />

Greetings <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip " fr-original-style style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">First name <span contenteditable="false" data-custom-variable="{{lastname}}" fr-original-class="fr-deletable styled-tag-chip " fr-original-style style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">Last name, Thank you for your support and we look forward to seeing you at this event! For more events & info please visit <a href="Http://NamaHarlem.org" style="text-decoration-color:currentcolor;user-select:auto;box-sizing:inherit">Http://NamaHarlem.org</a>  Kind regards. NAMA Events Committeenamaharlem@gmail.comOffice: 212-281-1350Mobile: 347-746-9749 or 347- 499-7501

Come ENJOY a GREAT Afternoon of  MUSIC featuring the PREST 4 TIME Band! This concert will be held on  Sunday, December 22, 2024! DOORS OPEN@2PM hosted by George "BODACIOUS" Bowman of Kallarje IncLearn more about  the  PREST 4 TIME Band! <img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1732465337/vvgr3oixq0mgmp1nfmkf.png" style="width:545px;display:block;vertical-align:top;margin:5px auto;text-align:center;position:relative;cursor:pointer;padding:0px 1px;user-select:none;box-sizing:inherit;max-width:100%" /> <img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1732470384/duqfvdy7s9sdz7mppn4y.jpg" style="width:600px;display:block;vertical-align:top;margin:5px auto;text-align:center;position:relative;cursor:pointer;padding:0px 1px;user-select:none;box-sizing:inherit;max-width:100%" />

NEW AMSTERDAM MUSICAL ASSOCIATION

MUSIC for a SUNDAY AFTERNOON- HOLIDAY CELEBRATION!

107 W 130th St

GENERAL ADMISSION

US$25

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