New Collar Collective

### Context Profile for New Collar Collective

1. **Organization Mission & Cause**:
   - **Mission Statement**: New Collar Collective is dedicated to giving rescue pets a new collar, a new home, and a new life. Their primary focus is on rescuing and rehabilitating animals in need, ensuring they find loving forever homes.
   - **Cause**: The organization aims to alleviate the suffering of homeless and abused animals, providing them with medical care, shelter, and a chance for a better life.

2. **Type of Activities**:
   - **Rescue Operations**: Actively rescues animals from shelters and dire situations.
   - **Fundraising Campaigns**: Engages in various fundraising efforts to cover medical expenses and operational costs, such as the recent campaign for Wappriita, a cat needing dental surgery.
   - **Community Programs**: Organizes events to raise awareness about animal welfare, including adoption events and educational workshops.
   - **Volunteer Opportunities**: Encourages community involvement through volunteer programs, allowing individuals to assist in rescue efforts and animal care.

3. **Tone of Voice**:
   - The tone is **friendly**, **compassionate**, and **inspiring**. The language used is accessible and empathetic, aiming to connect emotionally with the audience. The organization often uses storytelling to highlight the animals' journeys and needs, fostering a sense of community and urgency.

4. **Emoji Usage**:
   - The organization uses emojis sparingly but effectively in their communications, particularly in fundraising campaigns and social media posts. Common emojis include hearts (❤️), paws (🐾), and other animal-related symbols to enhance emotional engagement and convey warmth.

5. **Key Facts**:
   - **Founding Info**: Established to address the needs of homeless animals in the community.
   - **Scale**: Operates primarily in Toronto, Canada, with a focus on local rescues.
   - **Impact Metrics**: Specific metrics are not detailed on the website, but the organization emphasizes the number of animals rescued and successfully adopted.
   - **Volunteer Info**: Actively recruits volunteers for various roles, including fostering, event planning, and outreach.

6. **Writing Guidelines**:
   - **Style**: Maintain a warm and inviting tone, using simple and clear language. Incorporate storytelling elements to engage readers emotionally.
   - **Structure**: Use short paragraphs and bullet points for easy readability. Include calls to action that are direct and heartfelt, encouraging donations and volunteer sign-ups.
   - **Personalization**: Use recipient names in communications to create a personal connection, as seen in email campaigns.
   - **Visuals**: When applicable, include images of animals and events to enhance emotional appeal and engagement.

This context profile serves as a guide for creating personalized and impactful content for New Collar Collective, ensuring alignment with their mission, tone, and audience engagement strategies.

LXCL:Grants entry to the event with access to standard amenities and activities.

General Admission

Art &amp; Ember is a one of a kind plant-based candle company, with a love of animals! Join our workshop where you can create your own candle using dog-friendly paraben and phthalate free fragrances 🕯️ $30 from every ticket purchase goes directly towards New Collar Collective, and participants will take home a high quality candle that they&#39;ve created themselves. Learn more about our friends at Art &amp; Ember at <a data-fr-linked="true" fr-original-style="" href="https://artandember.com/" id="isPasted" rel="noopener noreferrer" style="text-decoration-color: initial; user-select: auto; box-sizing: inherit;" target="_blank">https://artandember.com/</a><img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1752018140/wysiwyg/mtrt7czwjqfjiqq4elza.png" style="width: 600px; display: block; vertical-align: top; margin: 5px auto; text-align: center; position: relative; max-width: 100%; cursor: pointer; padding: 0px 1px; user-select: none; box-sizing: inherit;" fr-original-style="width: 600px; display: block; vertical-align: top; margin: 5px auto; text-align: center;" fr-original-class="fr-draggable"> Thank you for supporting our mission, your support is invaluable.

Hi <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip" fr-original-style="" style="background-color: rgb(248, 248, 255); border: 1px solid rgb(191, 191, 255); border-radius: 4px; color: rgb(42, 42, 196); padding: 1px 8px; font-size: 11px; display: inline-block; margin: 0px; overflow-wrap: anywhere; user-select: none; box-sizing: inherit;">First name, Thank you for registering for our Art &amp; Ember Candle-Making Workshop and supporting our cause. Your registration greatly helps our rescue mission ❤️ If you would like to contribute further, contact us to become a volunteer, foster, or adopter 🐾 New Collar Collectiveevents@newcollar.co

Art &amp; Ember is a one of a kind plant-based candle company, with a love of animals! Join our workshop where you can create your own candle using dog-friendly paraben and phthalate free fragrances 🕯️ $30 from every ticket purchase goes directly towards New Collar Collective, and participants will take home a high quality candle that they've created themselves. Learn more about our friends at Art &amp; Ember at <a href="https://artandember.com/" target="_blank">https://artandember.com/</a><img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1752018140/wysiwyg/mtrt7czwjqfjiqq4elza.png" style="width:600px;display:block;vertical-align:top;margin:5px auto;text-align:center;position:relative;cursor:pointer;padding:0px 1px;user-select:none;box-sizing:inherit;max-width:100%" /> Thank you for supporting our mission, your support is invaluable.

New Collar Collective

Candle-Making Workshop with Art & Ember

818 Eastern Ave

General Admission

CA$60

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