Institut du cancer de Montréal

### Context Profile for Institut du cancer de Montréal

1. **Organization Mission & Cause**:
   - The Institut du cancer de Montréal (ICM) is dedicated to advancing cancer research and treatment, particularly in the field of thoracic oncology. Their mission is to foster innovation in cancer research, improve patient outcomes, and promote solidarity among patients, families, and the community. They aim to support groundbreaking research initiatives and provide training for medical professionals in oncology.

2. **Type of Activities**:
   - **Fundraising Events**: The ICM organizes various fundraising events, including the "DÉFI Respire," an annual run that raises funds for thoracic oncology research. This event has been running since 2010 and has successfully raised over $771,000 to support research projects.
   - **Community Programs**: They engage the community through awareness campaigns and educational initiatives about cancer prevention and treatment.
   - **Research Support**: The organization supports numerous research projects and promotes international collaboration in the field of oncology.

3. **Tone of Voice**:
   - The tone of the ICM's communications is **inspiring**, **friendly**, and **professional**. They use an encouraging and supportive language to engage their audience, emphasizing community involvement and the importance of research in improving cancer treatment outcomes.

4. **Emoji Usage**:
   - The ICM does not prominently use emojis in their communications. Their content tends to be more formal and professional, focusing on clear and informative messaging without the casualness that emojis may convey.

5. **Key Facts**:
   - **Founded**: The ICM has been operational since at least 2010, when the DÉFI Respire was launched.
   - **Impact Metrics**: Over $771,000 raised for thoracic oncology research, supporting multiple research projects and training for medical professionals.
   - **Volunteer Opportunities**: The ICM likely encourages community involvement through volunteering, especially during events like the DÉFI Respire, although specific volunteer information was not detailed on the website.

6. **Writing Guidelines**:
   - **Style**: Use clear, concise, and informative language. Avoid overly technical jargon unless necessary, and always provide explanations for complex terms.
   - **Engagement**: Encourage community participation and emphasize the impact of donations and involvement. Use calls to action that invite readers to join events or support research.
   - **Personalization**: When addressing donors or participants, personalize communications where possible (e.g., using their names).
   - **Professionalism**: Maintain a professional tone while being approachable and supportive, reflecting the organization’s commitment to its cause and community.

This context profile serves as a foundational guide for AI assistants to create tailored content that aligns with the Institut du cancer de Montréal's mission, activities, and communication style.

Participer au tirage!

<p style="color:rgb(34, 34, 34);font-family:Arial, Helvetica, sans-serif;font-size:small;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial;margin:0px;line-height:1.5;box-sizing:inherit">Ne manquez pas l’occasion de faire une différence tout en ayant la chance de gagner gros ! Chaque billet acheté contribue directement à la recherche sur le cancer de la prostate, menée par le Dr Fred Saad et son équipe, reconnue mondialement pour leurs avancées spectaculaires dans les traitements et les soins aux patients. Grâce à leurs recherches innovantes, de nouvelles thérapies voient le jour, améliorant la qualité de vie et augmentant les chances de guérison.<p style="color:rgb(34, 34, 34);font-family:Arial, Helvetica, sans-serif;font-size:small;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial;margin:0px;line-height:1.5;box-sizing:inherit"> <p style="color:rgb(34, 34, 34);font-family:Arial, Helvetica, sans-serif;font-size:small;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial;margin:0px;line-height:1.5;box-sizing:inherit">En participant à ce tirage moitié-moitié, vous faites bien plus qu’acheter un billet : vous soutenez une cause essentielle tout en vous donnant une chance de remporter une somme importante. Une belle combinaison entre générosité et plaisir !<p style="color:rgb(34, 34, 34);font-family:Arial, Helvetica, sans-serif;font-size:small;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial;margin:0px;line-height:1.5;box-sizing:inherit"><img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1743613026/wysiwyg/hrjmk2kfttyr5pbdf9ai.jpg" style="width:600px;display:block;vertical-align:top;margin:5px auto;text-align:center;position:relative;max-width:100%;cursor:pointer;padding:0px 1px;user-select:none;box-sizing:inherit" /><p style="color:rgb(34, 34, 34);font-family:Arial, Helvetica, sans-serif;font-size:small;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial;margin:0px;line-height:1.5;box-sizing:inherit"> <p style="color:rgb(34, 34, 34);font-family:Arial, Helvetica, sans-serif;font-size:small;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial;margin:0px;line-height:1.5;box-sizing:inherit"><img alt="🎟" src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1743610534/wysiwyg/f2tlxoazuyyrfwfhsvih.png" style="height:1.2em;width:1.2em;vertical-align:middle;position:relative;max-width:100%;cursor:pointer;padding:0px 1px;user-select:none;box-sizing:inherit" /> Tarif des billets : 1 billet = 1 chance de gagner : 20 $<p style="color:rgb(34, 34, 34);font-family:Arial, Helvetica, sans-serif;font-size:small;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial;margin:0px;line-height:1.5;box-sizing:inherit"> <p style="color:rgb(34, 34, 34);font-family:Arial, Helvetica, sans-serif;font-size:small;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial;margin:0px;line-height:1.5;box-sizing:inherit">Faites partie du changement et tentez votre chance dès maintenant ! <img alt="💙" src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1743610683/wysiwyg/njgtdvxa76pb0dknyelg.png" style="height:1.2em;width:1.2em;vertical-align:middle;position:relative;max-width:100%;cursor:pointer;padding:0px 1px;user-select:none;box-sizing:inherit" /><p style="color:rgb(34, 34, 34);font-family:Arial, Helvetica, sans-serif;font-size:small;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial;margin:0px;line-height:1.5;box-sizing:inherit">*Le tirage sera fait le 19 juin 2025 au Club de Golf de l'Ile de Montréal. Le gagnant ou la gagnante sera contacté dans les jours suivants le tirage pour récupérer son lot. <p style="color:rgb(34, 34, 34);font-family:Arial, Helvetica, sans-serif;font-size:small;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial;margin:0px;line-height:1.5;box-sizing:inherit">Permis RACJ: L-01702

Bonjour <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip" fr-original-style style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);padding:1px 8px;font-size:11px;display:inline-block;margin:0px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">Prénom , Nous vous remercions d'avoir participé au tirage moitié-moitié au profit de la recherche sur le cancer de la prostate! Votre achat contribue grandement à notre mission. 🚀 L'équipe de l'Institut du cancer de Montréal

<p style="font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;text-decoration-thickness:initial;text-decoration-style:initial;margin:0px;line-height:1.5;box-sizing:inherit;max-width:100%">Ne manquez pas l’occasion de faire une différence tout en ayant la chance de gagner gros ! Chaque billet acheté contribue directement à la recherche sur le cancer de la prostate, menée par le Dr Fred Saad et son équipe, reconnue mondialement pour leurs avancées spectaculaires dans les traitements et les soins aux patients. Grâce à leurs recherches innovantes, de nouvelles thérapies voient le jour, améliorant la qualité de vie et augmentant les chances de guérison.<p style="font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;text-decoration-thickness:initial;text-decoration-style:initial;margin:0px;line-height:1.5;box-sizing:inherit;max-width:100%"> <p style="font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;text-decoration-thickness:initial;text-decoration-style:initial;margin:0px;line-height:1.5;box-sizing:inherit;max-width:100%">En participant à ce tirage moitié-moitié, vous faites bien plus qu’acheter un billet : vous soutenez une cause essentielle tout en vous donnant une chance de remporter une somme importante. Une belle combinaison entre générosité et plaisir !<p style="font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;text-decoration-thickness:initial;text-decoration-style:initial;margin:0px;line-height:1.5;box-sizing:inherit;max-width:100%"><img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1743613026/wysiwyg/hrjmk2kfttyr5pbdf9ai.jpg" style="width:600px;display:block;vertical-align:top;margin:5px auto;text-align:center;position:relative;cursor:pointer;padding:0px 1px;user-select:none;box-sizing:inherit;max-width:100%" /><p style="font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;text-decoration-thickness:initial;text-decoration-style:initial;margin:0px;line-height:1.5;box-sizing:inherit;max-width:100%"> <p style="font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;text-decoration-thickness:initial;text-decoration-style:initial;margin:0px;line-height:1.5;box-sizing:inherit;max-width:100%"><img alt="🎟" src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1743610534/wysiwyg/f2tlxoazuyyrfwfhsvih.png" style="height:1.2em;width:1.2em;vertical-align:middle;position:relative;cursor:pointer;padding:0px 1px;user-select:none;box-sizing:inherit;max-width:100%" /> Tarif des billets : 1 billet = 1 chance de gagner : 20 $<p style="font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;text-decoration-thickness:initial;text-decoration-style:initial;margin:0px;line-height:1.5;box-sizing:inherit;max-width:100%"> <p style="font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;text-decoration-thickness:initial;text-decoration-style:initial;margin:0px;line-height:1.5;box-sizing:inherit;max-width:100%">Faites partie du changement et tentez votre chance dès maintenant ! <img alt="💙" src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1743610683/wysiwyg/njgtdvxa76pb0dknyelg.png" style="height:1.2em;width:1.2em;vertical-align:middle;position:relative;cursor:pointer;padding:0px 1px;user-select:none;box-sizing:inherit;max-width:100%" /><p style="font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;text-decoration-thickness:initial;text-decoration-style:initial;margin:0px;line-height:1.5;box-sizing:inherit;max-width:100%">*Le tirage sera fait le 19 juin 2025 au Club de Golf de l'Ile de Montréal. Le gagnant ou la gagnante sera contacté dans les jours suivants le tirage pour récupérer son lot. <p style="font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;text-decoration-thickness:initial;text-decoration-style:initial;margin:0px;line-height:1.5;box-sizing:inherit;max-width:100%">Permis RACJ: L-01702

Institut du cancer de Montréal

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