Support and Hope for Individuals and Families Today

### Context Profile for Support and Hope for Individuals and Families Today

#### 1. Organization Mission & Cause
**Mission:** Support and Hope for Individuals and Families Today (SHIFT) is dedicated to transforming lives by providing essential support and hope to individuals and families facing homelessness and other crises. Their mission emphasizes creating a compassionate community where everyone has access to the resources they need to thrive.

**Cause:** The organization focuses on addressing homelessness, providing immediate assistance, and fostering long-term solutions to help individuals regain stability and independence.

#### 2. Type of Activities
**Events:**
- **Raising Hope Gala:** A key fundraising event featuring fine dining, live entertainment, auctions, and community awards aimed at raising funds to support their mission. The gala is branded as a night of celebration that transforms darkness into light for those in need.

**Fundraising Campaigns:**
- Regular campaigns to encourage donations and ticket sales for events, emphasizing community involvement and the impact of contributions on local homelessness.

**Community Programs:**
- Various programs designed to provide immediate relief and long-term support for families and individuals in crisis.

#### 3. Tone of Voice
The tone of voice used by SHIFT is **friendly, inspiring, and community-oriented**. The language is approachable and encourages participation, with a focus on positivity and hope. Phrases like "transforming darkness into light" and "be part of the magic" reflect an uplifting and motivational tone.

#### 4. Emoji Usage
SHIFT incorporates emojis in their communications, particularly in event promotions and fundraising campaigns. Common emojis include:
- 🌟 (star) to signify special events or highlights.
- ✨ (sparkles) to evoke a sense of magic and positivity.
- 🎟️ (ticket) to promote ticket sales for events.
Emojis are used strategically to enhance engagement and convey emotions, appearing frequently in promotional materials.

#### 5. Key Facts
- **Founding Info:** Specific founding details were not available on the website but can be inferred from their established presence in the community.
- **Scale:** The organization has conducted at least 3 forms and sent out 8 email campaigns, indicating an active engagement with their audience.
- **Impact Metrics:** While specific metrics were not detailed, the emphasis on community support and fundraising suggests a focus on measurable outcomes related to homelessness.
- **Volunteer Info:** Information regarding volunteer opportunities was not explicitly mentioned on the website but may be available through direct inquiry or community outreach.

#### 6. Writing Guidelines
- **Style:** Maintain a friendly and inspiring tone. Use inclusive language that invites community participation.
- **Structure:** Use clear headings and bullet points for easy readability. Incorporate emotional appeals and calls to action.
- **Emojis:** Use emojis sparingly but effectively to enhance engagement, particularly in social media and event promotions.
- **Content Focus:** Highlight the impact of donations and community involvement. Use storytelling to connect emotionally with the audience.

This context profile serves as a foundational guide for creating personalized and effective content for Support and Hope for Individuals and Families Today, aligning with their mission, tone, and community-focused activities.

LXCL:EARLY BIRD - General admission to the Gala with a vegetarian dinner of: Appetizer: Mixed Greens with white balsamic dressing Main: Cauliflower Steak with Chimichurri sauce, served with Roasted Rosemary Potatoes and Seasonally Inspired Roasted Vegetables Dessert: New York Style Cheesecake

EARLY BIRD - Vegetarian Gala Ticket

LXCL:EARLY BIRD - General admission to the Gala with a dinner of: Appetizer: Mixed Greens with white balsamic dressing Main: Grilled Chicken Supreme -Grilled 8oz chicken supreme with white wine, mushroom cream sauce, served with roasted rosemary potatoes and seasonally inspired roasted vegetables. Dessert: Cheesecake

EARLY BIRD - General Gala Ticket

LXCL:General admission to the Gala with a vegetarian dinner of: Appetizer: Mixed Greens with white balsamic dressing Main: Cauliflower Steak with Chimichurri sauce, served with Roasted Rosemary Potatoes and Seasonally Inspired Roasted Vegetables Dessert: New York Style Cheesecake

Vegetarian Gala Ticket

LXCL:General admission to the Gala with a dinner of: Appetizer: Mixed Greens with white balsamic dressing Main: Grilled Chicken Supreme -Grilled 8oz chicken supreme with white wine, mushroom cream sauce, served with roasted rosemary potatoes and seasonally inspired roasted vegetables. Dessert: Cheesecake

General Gala Ticket

LXCL:General admission to the Gala with a choice of Vegetarian or Meat dinner. Please get in touch with Candace at 705-970-7149 with updates or dietary restrictions.

Full Table - 8 People

LXCL:Ticket donations will be given to individuals who may not have otherwise been able to attend due to financial constraints.

Ticket Donation

LOCATION IS THE WOODINGTON LAKE GOLF CLUB&nbsp; ** See note at bottom**&nbsp; 🌟 Raising Hope Gala &ndash; A Night to Shine&nbsp;🌟 Transforming Darkness into Light. Get ready to sparkle at our Raising Hope Gala &ndash; a dazzling night of fine dining, live entertainment, exciting auction, epic raffle prizes, community awards, and dancing under the stars at the beautiful Woodington Lake Golf Club. ✨ Your night of celebration creates real change. ✨ Every ticket helps shine a light for those facing homelessness in our community. ✨Be part of the magic. Be part of the movement.✨ 🎟️ Grab your tickets now &ndash; this is one night you don&rsquo;t want to miss! Thank you for helping us raise hope. We can&#39;t wait to celebrate with you! **ON THE ORDER PAGE, YOU WILL SEE IT SAYS, &quot;<span fr-original-style="color: rgb(36, 14, 93); font-family: Roboto, Helvetica, Arial, sans-serif; font-size: 16px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 600; letter-spacing: 0.15px; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(244, 240, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;" id="isPasted" style="color: rgb(36, 14, 93); font-family: Roboto, Helvetica, Arial, sans-serif; font-size: 16px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 600; letter-spacing: 0.15px; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(244, 240, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; float: none; display: inline !important; box-sizing: inherit;">Help keep Zeffy free for Support and Hope for Individuals and Families Today.&quot; &nbsp; CLICK THE DROP DOWN, PRESS OTHER AND PUT $0, AND NO ADDITIONAL FEES ARE ADDED.**

Hi <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip" fr-original-style="" style="background-color: rgb(248, 248, 255); border: 1px solid rgb(191, 191, 255); border-radius: 4px; color: rgb(42, 42, 196); padding: 1px 8px; font-size: 11px; display: inline-block; margin: 0px; overflow-wrap: anywhere; user-select: none; box-sizing: inherit;">First name, Thank you so much for purchasing your ticket to the Raising Hope Gala &ndash; A Night to Shine! ✨ We&rsquo;re thrilled you&#39;ll be joining us for an unforgettable evening of elegance, entertainment, and impact at Woodington Lake Golf Club.&nbsp; Your support helps bring light to those experiencing homelessness in our community, and your presence truly makes a difference. We&#39;ll be in touch closer to the event with final details and reminders. Until then, thank you for being a part of the movement to build brighter futures. We can&rsquo;t wait to celebrate with you! With gratitude, Candace Gordon <a fr-original-style="" href="//www.shiftforgood.ca" rel="noopener noreferrer" style="text-decoration-color: initial; user-select: auto; box-sizing: inherit;" target="_blank">www.shiftforgood.ca</a><a fr-original-style="" href="mailto:candace.gordon@shiftforgood.ca" rel="noopener noreferrer noopener noreferrer" style="text-decoration-color: initial; user-select: auto; box-sizing: inherit;" target="_blank">candace.gordon@shiftforgood.ca</a>705-970-7149

LOCATION IS THE WOODINGTON LAKE GOLF CLUB  ** See note at bottom**  🌟 Raising Hope Gala – A Night to Shine 🌟 Transforming Darkness into Light. Get ready to sparkle at our Raising Hope Gala – a dazzling night of fine dining, live entertainment, exciting auction, epic raffle prizes, community awards, and dancing under the stars at the beautiful Woodington Lake Golf Club. ✨ Your night of celebration creates real change. ✨ Every ticket helps shine a light for those facing homelessness in our community. ✨Be part of the magic. Be part of the movement.✨ 🎟️ Grab your tickets now – this is one night you don’t want to miss! Thank you for helping us raise hope. We can't wait to celebrate with you! **ON THE ORDER PAGE, YOU WILL SEE IT SAYS, "Help keep Zeffy free for Support and Hope for Individuals and Families Today."   CLICK THE DROP DOWN, PRESS OTHER AND PUT $0, AND NO ADDITIONAL FEES ARE ADDED.**

Support and Hope for Individuals and Families Today

Raising Hope Gala

7110 4th Line

Vegetarian Gala Ticket

$150

General Gala Ticket

$150

Full Table - 8 People

$960

Ticket Donation

$120