New Collar Collective

### Context Profile for New Collar Collective

1. **Organization Mission & Cause**:
   - **Mission Statement**: New Collar Collective is dedicated to giving rescue pets a new collar, a new home, and a new life. Their primary focus is on rescuing and rehabilitating animals in need, ensuring they find loving forever homes.
   - **Cause**: The organization aims to alleviate the suffering of homeless and abused animals, providing them with medical care, shelter, and a chance for a better life.

2. **Type of Activities**:
   - **Rescue Operations**: Actively rescues animals from shelters and dire situations.
   - **Fundraising Campaigns**: Engages in various fundraising efforts to cover medical expenses and operational costs, such as the recent campaign for Wappriita, a cat needing dental surgery.
   - **Community Programs**: Organizes events to raise awareness about animal welfare, including adoption events and educational workshops.
   - **Volunteer Opportunities**: Encourages community involvement through volunteer programs, allowing individuals to assist in rescue efforts and animal care.

3. **Tone of Voice**:
   - The tone is **friendly**, **compassionate**, and **inspiring**. The language used is accessible and empathetic, aiming to connect emotionally with the audience. The organization often uses storytelling to highlight the animals' journeys and needs, fostering a sense of community and urgency.

4. **Emoji Usage**:
   - The organization uses emojis sparingly but effectively in their communications, particularly in fundraising campaigns and social media posts. Common emojis include hearts (❤️), paws (🐾), and other animal-related symbols to enhance emotional engagement and convey warmth.

5. **Key Facts**:
   - **Founding Info**: Established to address the needs of homeless animals in the community.
   - **Scale**: Operates primarily in Toronto, Canada, with a focus on local rescues.
   - **Impact Metrics**: Specific metrics are not detailed on the website, but the organization emphasizes the number of animals rescued and successfully adopted.
   - **Volunteer Info**: Actively recruits volunteers for various roles, including fostering, event planning, and outreach.

6. **Writing Guidelines**:
   - **Style**: Maintain a warm and inviting tone, using simple and clear language. Incorporate storytelling elements to engage readers emotionally.
   - **Structure**: Use short paragraphs and bullet points for easy readability. Include calls to action that are direct and heartfelt, encouraging donations and volunteer sign-ups.
   - **Personalization**: Use recipient names in communications to create a personal connection, as seen in email campaigns.
   - **Visuals**: When applicable, include images of animals and events to enhance emotional appeal and engagement.

This context profile serves as a guide for creating personalized and impactful content for New Collar Collective, ensuring alignment with their mission, tone, and audience engagement strategies.

LXCL:Ticket confirms participation in the scavenger hunt and includes snacks for both human and dog participants - Pet Valu is providing a goat milk popsicle for each dog in attendance

General Admission

Join us for a dog-friendly scavenger hunt in Kensington Market! 🐾 Grab your leash and your sense of adventure in one of Toronto&#39;s most vibrant and eclectic neighbourhoods.You and your furry friend will sniff out clues while exploring the community. &nbsp;Tasty-treats for dogs and humans are included with every ticket!** dog participation in the event is optional ** Participants can play independently or as part of the team (max 4 people). &nbsp;Starting time is any time after 10am, but all forms must be turned in by 2pm in order to be eligible for prizes 🏆** for groups, an extra 5 minutes per person will be added to the final times ** Thank you to our friends at Pet Valu on College for supporting our event! <img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1751674014/wysiwyg/jchmajexgy8v9tz5a2nt.jpg" style="width: 313px; display: block; vertical-align: top; margin: 5px auto; text-align: center; position: relative; max-width: 100%; cursor: pointer; padding: 0px 1px; user-select: none; box-sizing: inherit;" fr-original-style="width: 313px; display: block; vertical-align: top; margin: 5px auto; text-align: center;" fr-original-class="fr-draggable">

Hi <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip" fr-original-style="" style="background-color: rgb(248, 248, 255); border: 1px solid rgb(191, 191, 255); border-radius: 4px; color: rgb(42, 42, 196); padding: 1px 8px; font-size: 11px; display: inline-block; margin: 0px; overflow-wrap: anywhere; user-select: none; box-sizing: inherit;">First name, Thank you for registering for our Scavenger Hunt and supporting our mission. 100% of the funds raised goes directly back to the rescue You and your team can start the scavenger hunt anytime after 10am, but all forms must be returned by 2pm in order to be eligible for prizes. &nbsp;Prizes are awarded to the top teams who find the most items in the fastest time. &nbsp;** 5 minutes per team member will be added to the final times ** If you would like to contribute further, contact us to become a volunteer, foster or adopter! New Collar Collectiveevents@newcollar.co

Join us for a dog-friendly scavenger hunt in Kensington Market! 🐾 Grab your leash and your sense of adventure in one of Toronto's most vibrant and eclectic neighbourhoods.You and your furry friend will sniff out clues while exploring the community.  Tasty-treats for dogs and humans are included with every ticket!** dog participation in the event is optional ** Participants can play independently or as part of the team (max 4 people).  Starting time is any time after 10am, but all forms must be turned in by 2pm in order to be eligible for prizes 🏆** for groups, an extra 5 minutes per person will be added to the final times ** Thank you to our friends at Pet Valu on College for supporting our event! <img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1751674014/wysiwyg/jchmajexgy8v9tz5a2nt.jpg" style="width:313px;display:block;vertical-align:top;margin:5px auto;text-align:center;position:relative;cursor:pointer;padding:0px 1px;user-select:none;box-sizing:inherit;max-width:100%" />

New Collar Collective

Scavenger Hunt

339 College St

General Admission

CA$25

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