Sg United Foundation

### Context Profile for Sg United Foundation

1. **Organization Mission & Cause**:
   - **Mission**: Sg United Foundation is dedicated to empowering girls and women through sports, mentorship, and mental health programming. Their guiding motto is "Strong bodies. Kind hearts. Unstoppable minds."
   - **Cause**: The foundation focuses on fostering confidence, connection, and resilience among girls and women, particularly through partnerships with university athletic departments and professional athletes.

2. **Type of Activities**:
   - **Programs**: The foundation offers a variety of programs including after-school initiatives, national mentorship initiatives, and leadership conferences.
   - **Events**: They organize events such as golf tournaments to raise awareness and funds for their mission.
   - **Fundraising Campaigns**: Regular fundraising campaigns are conducted to support their programming and outreach efforts.

3. **Tone of Voice**:
   - The tone is **inspiring** and **supportive**, aiming to motivate and uplift the audience. The language is accessible and friendly, making it relatable to a broad demographic, especially the target audience of girls and women.

4. **Emoji Usage**:
   - The website and email communications do not prominently feature emojis. The tone remains professional and straightforward, focusing on clear and impactful messaging without the use of informal elements like emojis.

5. **Key Facts**:
   - **Founding Info**: Specific founding details were not available on the website.
   - **Scale**: The foundation has a total of 16 forms and has executed 11 email campaigns, indicating an active engagement strategy.
   - **Impact Metrics**: While specific metrics were not detailed, the emphasis on empowering girls and women suggests a focus on measurable outcomes in confidence and leadership.
   - **Volunteer Info**: Information about volunteering opportunities was not explicitly mentioned on the website.

6. **Writing Guidelines**:
   - **Style**: Content should be clear, engaging, and motivational. Use active voice and direct language to connect with the audience.
   - **Structure**: Use headings and bullet points for easy readability. Include personal stories or testimonials where possible to illustrate impact.
   - **Call to Action**: Always include a strong call to action, encouraging donations, participation in events, or sharing of information.
   - **Consistency**: Maintain a consistent tone that reflects the foundation’s mission and values, ensuring that all communications align with the inspiring and supportive voice established on the website.

This context profile serves as a foundational guide for creating tailored content that resonates with the Sg United Foundation’s mission and audience.

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Welcome to Strong Girls United! Our mission is to empower girls through sports, mentorship, and mental health programming! With every purchase you make directly supports our mission.&nbsp; Our most popular performance t-shirt is on sale! Neon Pink shirts are available in Youth and Adult sizes. (Please note, sizing runs more like men&#39;s sizes). USA Orders ONLY -- for international orders, please contact Elise Pelletier, elise@sgunitedfoundation (additional fees for shipping and handling may apply). OR check out Bonfire page for other Strong Girls United swag!<a fr-original-style="" href="https://www.bonfire.com/store/strong-girls-united/" rel="noopener noreferrer" style="text-decoration-color: initial; -webkit-user-select: auto; box-sizing: inherit;" target="_blank">&nbsp;</a><a fr-original-style="" href="https://www.bonfire.com/store/strong-girls-united/" rel="noopener noreferrer" style="text-decoration-color: initial; -webkit-user-select: auto; box-sizing: inherit;" target="_blank">https://www.bonfire.com/store/strong-girls-united/</a> <img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1738609540/g5jcycudy7avqmwibpuv.png" style="width: 600px; display: block; vertical-align: top; margin: 5px auto; text-align: center; position: relative; max-width: 100%; cursor: pointer; padding: 0px 1px; box-sizing: inherit; -webkit-user-select: none;" fr-original-style="width: 600px; display: block; vertical-align: top; margin: 5px auto; text-align: center; position: relative; max-width: 100%; cursor: pointer; padding: 0px 1px; box-sizing: inherit;" fr-original-class="fr-draggable"><a fr-original-style="" href="https://www.bonfire.com/store/strong-girls-united/" rel="noopener noreferrer" style="text-decoration-color: initial; -webkit-user-select: auto; box-sizing: inherit;" target="_blank">Bonfire Strong Girls United Shop</a>

Hi <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip" fr-original-style style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);padding:1px 8px;font-size:11px;display:inline-block;margin:0px;overflow-wrap:anywhere;-webkit-user-select:none;box-sizing:inherit">First name , Thank you for shopping with us and for supporting our cause with your purchase. Your support directly contributes to our mission and helps us make a positive impact. If you would like to further contribute, consider spreading the word about our shop to your friends and family, or contacting us directly to learn about volunteer opportunities! Thank you once again for your support. Lani Silversideshello@sgunitedfoundation.org

Welcome to Strong Girls United! Our mission is to empower girls through sports, mentorship, and mental health programming! With every purchase you make directly supports our mission.  Our most popular performance t-shirt is on sale! Neon Pink shirts are available in Youth and Adult sizes. (Please note, sizing runs more like men's sizes). USA Orders ONLY -- for international orders, please contact Elise Pelletier, elise@sgunitedfoundation (additional fees for shipping and handling may apply). OR check out Bonfire page for other Strong Girls United swag!<a href="https://www.bonfire.com/store/strong-girls-united/" target="_blank"> </a><a href="https://www.bonfire.com/store/strong-girls-united/" target="_blank">https://www.bonfire.com/store/strong-girls-united/</a> <img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1738609540/g5jcycudy7avqmwibpuv.png" style="width:600px;display:block;vertical-align:top;margin:5px auto;text-align:center;position:relative;cursor:pointer;padding:0px 1px;box-sizing:inherit;-webkit-user-select:none;max-width:100%" /><a href="https://www.bonfire.com/store/strong-girls-united/" target="_blank">Bonfire Strong Girls United Shop</a>

Sg United Foundation

Strong Girls United Shop to Support

Youth Small

US$25

Youth Medium

US$25

Youth Large

US$25

Youth X-Large

US$25

Adult Small

US$25

Adult Medium

US$25

Adult Large

US$25

Adult X-Large

US$25